Social networking Seo _ User Requirements

Let's talk about the collection of user requirements or user information in traditional businesses. In this way, we will have more experiences and it is difficult for the website to obtain the real needs and ideas of users.

Even in the beauty salon, there are nearly customer archives. If we divide them based on user talk, there are basically three categories:

I. Venting type

A lot of dissatisfaction has been accumulated in the service process, and they tend to exaggerate the problem. In them, good is average, and poor is generally, which is equivalent to intolerable. Sometimes busy, customers will get angry if they don't have time.

2. Praise

Praise users are just the opposite. We can see that they are always good at discovering the advantages of our services, comparing them with other peers, especially in the conversation, even when pointing out the problem, it is also awkward, or tends to think that you are not familiar with the product or the industry because you are too stupid to use the product, they basically won't say that these problems are caused by us.

Iii. Honesty

The opinions they give are usually the true thoughts in their hearts. Of course, in some places, such users also have a tendency to transform the two categories.

No matter which type of customer is required, in fact, for me, we need to analyze their actual thoughts accurately. For example, if a customer does not reach the beautician at the specified time, the call complained that the service was not good and the charge for the item was high. In fact, all she wanted was a respect and a consumer's respect, therefore, in the next issue handling process, we will emphasize and constrain the reception staff's skills and analyze the customers' real needs and ideas.

Praise-oriented customers often conceal their own real thoughts and may perceive facial issues. At this time, they should use some psychological knowledge to crack them.

Some compliments can be heard, but some may confuse you. Some may feel good about yourself and do a good job, however, the praise-type customers have magnified this advantage, so it is sometimes misleading, ignoring the feelings of other customers.

It is easier to tell the truth, but it depends on the communication at that time.

In reality, it is much easier to analyze users' real needs, because there are many communication methods, such as language, body, tone, and facial expressions.

Refer to "Body Language password".

However, it is not easy to obtain the real needs of users for websites. Many requirements are actually caused by the company's own "constipation.

I didn't think about the problem from the user's point of view. Here, I would like to remind people who need the product that the collection of product requirements comes from the user rather than the user's reference.

The user's demand is distributed. In a dot-based manner, the user is not centralized and uncertain. The user often only needs a prompt, which may be described as a function, in this case, people who need to make products have a keen ability to search and analyze holes.

User requirements are scattered, so product demand personnel are required to have a strong inductive ability to sum up and improve user requirements. This is not a one-time task. It is not until the product prototype is available that a phase sign can be calculated.

For how to identify the popularity of this function by going online and products, this requires the analysis of operators and comprehensive analysis of website data, generally, it is not enough to communicate with a few representative users. products like jujuah are orientedCommunityThe Creator represents his personal opinions, but not the real first-line user's ideas. Not necessarily, some are only needed by niche users, but cannot become the product functions of the community.

You can click a function and the response rate of a function to preliminarily determine whether a requirement is meaningful. You can analyze user preferences through surveys.

You can also use the vest to communicate with real users.

It is a challenging task to improve user requirements. It requires several roles to transform user needs into requirements and then product requirements.

The user's needs cannot be literally translated into the user's needs, or directly converted into the product requirements. This is a problem that must be paid attention to by designers as a product requirement.

The first thing that fails to meet the product requirements is to collect the real needs of users, convert the requirements into requirements, and convert the requirements into products.