Soude Kang: The key to do a good job of urban SEO in the overall planning

Under the influence of Baledo law, a lot of friends who are familiar with SEO technology have established a "city name +seo" as the main word of the site, trying to get a better ranking, received the corresponding site optimization tasks, increase their income. Because many friends are technical origins, do not understand some of the characteristics of network marketing, the maintenance of the city SEO site, into the "no income ranked" embarrassing situation. Network Marketing analyst Soude Kang thinks, as long as earnestly according to the marketing request design entire process, completes the city SEO is not difficult.

Where is the potential of city SEO?

SEO industry Many colleagues do not recognize the "city name +seo" mode, that many business owners do not understand the word "SEO", search "city name +seo" more are peers.

Admittedly, according to the data provided by Baidu Index, search city SEO keywords netizens, most of them are "it people" (basically is engaged in SEO friend). From this point of view, rely on search engines to obtain the corresponding target traffic, in fact, difficult. Conversely, this is also an advantage that can be used, once the more excellent rankings, can be cited as the strength of proof and case description, become a single negotiation important weight.

In the long run, "SEO" and corresponding Chinese translation "Search engine optimization" will be further popularized, from the "City name +seo" Search over the effective IP ratio will slowly rise. By the search engine on the old site Trust and other operational factors, the operation of a city SEO site, the potential can not be underestimated.

Urban SEO operation is more important in overall planning

Most people seriously optimize a city SEO site, and not only interested, but also hope that through such a site to obtain a certain income. Getting enough returns is the reason for the city's SEO. However, for the moment, most of the city SEO site empty rankings, can get a few lists, each list of the price is also slow to go. The root of this dilemma is that most of the city's SEO site operations, too much emphasis on rankings, ignoring the site's overall planning.

The operation of urban SEO is essentially a marketing planning practice. From the city of SEO site selection words, website design, ranking optimization to the later orders of negotiation, should be around the marketing to carry out design planning. The so-called marketing, in short, is selling things (selling products or services). City SEO site Overall planning, around the "Sales SEO services" to design.

Therefore, the city SEO site, from the site selection words, website design, ranking optimization to the later orders of the negotiations, should be around the customer to do. Overall planning must be unified, all actions to marketing as the yardstick. And overall planning, must always take into account the problem of the mold of trust.

Urban SEO operation is difficult to build trust degree

Urban SEO operation of the overall planning, you can refer to the success of Taobao shop. There is much in common between the two in process optimization. As the ultimate goal of the City SEO site is to sell SEO services, it is necessary to select words, design, rankings and negotiations and other links to optimize the design. Among them, the most difficult, but also the most important, is the shape of trust.

The essence of marketing, is to stand in the customer's perspective to consider the problem. Customers to optimize the needs of the site, choose which city SEO as a partner, the standard is not the price.

What the customer needs is not a very low price, but a trust. In other words, customers are looking for a result rather than a low price. The customer pays a partner not because the price is low, but because the other person is able to solve the problem they are facing.

Customers in search of urban SEO to discuss cooperation, at least face the following three questions: 1, the customer does not understand the SEO; 2, customers do not understand the level of urban SEO webmaster, 3, the customer of urban SEO webmaster character do not understand. Among them, the first question belongs to the category of "Customer education", and the second and third one is the problem of trust degree molding. As long as you increase your trust, you can increase the order and increase the value of the order.

Urban SEO operation is a very systematic planning process, do a good job of urban SEO key in the overall planning. This article starts www.sudikang.com, author Soude Kang, QQ1547845927, Weibo Http://t.qq.com/sudikang.