Subsidy 1 billion, Guangzhou started 2500 mu animation Industry Park

Guangzhou plans to provide 1 billion yuan subsidy to the animation industry every year. "This is the first China International Cartoon Festival launched on the News, the Guangzhou animation industry frequently, the first China International Cartoon Festival from September 28 to October 5 in Guangzhou, and planning area of up to 2500 acres of Guangzhou Conghua Animation Industry Park will be fully commenced in September."

Compared with Guangzhou, Foshan, Shenzhen, Dongguan and other Pearl River Delta cities are not outdone, have introduced new regulations to support the creative industry. Morgan Stanley (hereinafter referred to as "Morgan Stanley") data show: China will achieve in 5-10 years animation industry output value of 1% of GDP, cartoon cartoon market will enter a high-speed growth period.

In Guangzhou, nine pedestrian Street square, named "Zodiac Legend" and "Tears of Light" two cosplay (role play) to attract a large number of young viewers, the first China International Cartoon Festival organized by the organizing committee "let the cartoon image into tens of millions of people" large-scale theme event initiation ceremony held here.

It is reported that the first China International Cartoon Festival by the state Press and publication administration and the Guangdong Provincial People's government, Guangzhou Municipal People's government and Guangdong Province Press and Publication Bureau contractor, specifications very high.

Guangzhou's efforts to exert the animation industry is not only in this high standard exhibition. Reporter learned that Conghua's vast land of 2500 acres will be beaten to create "Guangzhou Conghua Animation Industry Park." As the key project of Guangzhou and the new ten projects in Guangdong Province, the project has been vigorously supported by the provincial and municipal land departments. After its completion, the industrial park will be equipped with "outsourcing service area, original animation area, international animation zone, industrial Service center" and other four industrial development areas and "education and training areas, the central business district, living supporting areas, animation experience Center," Four supporting service areas, to create industrial chain integration service platform and comprehensive modern dynamic humanistic community.

Guangzhou Conghua Animation Industry Park Development Co., Ltd. Investment party, Guangdong Hao to investment group president Guo Huning revealed that the early 690 MU Industrial Park Conceptual master plan and 230 acres of construction planning has been completed, the first phase of the project will commence in September.

　　Guangdong Four City Card position Creative Highland

"To develop the animation industry, the key factor is the government support." Liang, deputy director of the Guangzhou Press and publication and radio and television Bureau, said that in May 2006, the State Council forwarded the "Ministry of Finance and other departments to promote the development of China's animation industry, the notice", the central government to support the development of animation industry, the Guangdong provincial government recently issued the "on speeding up the , the construction of "Pearl River cross-strait Cultural and creative industry circle." Guangzhou as a national network game animation industry base, has been the development of online animation industry into the "Eleven-Five" Planning and Science and technology, High-tech products and cultural development of special planning, the establishment of the Mayor mayor as the leader of the software package and animation industry Development leadership group.

The cultural creative industry has accounted for 3.5% of Liwan District GDP. Guangzhou Liwan District, Deputy district director Jiangdong told reporters that the Liwan District government every year to arrange 15 million yuan special fund to support the development of cultural and creative industries. Cultural and creative industry enterprises in Liwan District enjoy green channel treatment.

Shenzhen, Dongguan, Foshan also promulgated the relevant policies to support the development of creative industries. The "Shenzhen Culture Industry Promotion Regulation (draft Revision)" To increase "to create national Creative Industrial Park" content, put forward to actively attract well-known cultural enterprises, intermediary organizations and research and training institutions to the headquarters or research and development, manufacturing, procurement, financial center located in the park.

Dongguan government recently issued "on the promotion of Creative Industrial park development of the implementation of views", clearly put forward: 1 billion yuan per year to support independent innovation, to encourage the Songshan Lake, Humen port and the eastern Ecological Park three industrial parks on the existing basis to build and develop creative industrial park, and said that will help expand the creative industrial park financing channels. For example, encourage the guarantee enterprise, the bank to the creative Industry park financing and so on.

Foshan to introduce guidance, from the land, capital, talent, intellectual property rights protection and transactions to urge the development of creative industries, consider the Shancheng creative Industry Park as a model of creative industry Development Park, the first draft has been submitted to the municipal government for consideration.

　Guangzhou will be the last to laugh?

"Guangzhou may be laughing to the end of the anime industry area. "A government official who did not want to be named said that Guangzhou has a better policy and industry base, and has great potential.

Guangzhou Conghua Animation Industry Park deputy general Manager Yang Xiaoyun to provide a set of data shows: At present, more than 100 animation enterprises in Guangzhou, small animation studio over thousands, employs 15000 people. Enterprises to small and medium-oriented, registered capital of 5 million yuan below accounted for more than 88%. The demonstration role of leading enterprises is more obvious. Original comics accounted for 30% of the national market share, animation production accounted for 25% of the national total, the domestic network game ranked the top 5 of the enterprises in Guangzhou accounted for 3, video game industry product sales in the domestic market share of about 50%.

Industry insiders also pointed out that the current state of the animation industry in Guangzhou is still "big but not strong", a lot of animation business scale is small, original ability is weak, similar to NetEase, light, such as friends with strong strength and greater impact of enterprises less than 10%.

In addition, the gap of industrial chain led to the development of the whole industry is obviously restricted; the development environment of Guangzhou animation industry has yet to be optimized, the talents, funds and taxes are the main problems. In addition, many cities nationwide have formulated the implementation of a sound industrial matching policy, animation enterprises and talent to attract greater, but also to the development of the animation industry in Guangzhou to create competitive pressure.

　　Chinese children per capita cartoon monthly consumption is only 5 yuan

The Morgan Stanley report shows that at present, the annual sales volume of China's animation industry is only 10% of Disney's annual sales. Chinese children's per capita cartoon consumption of only 5 yuan, accounting for food, clothing consumption 7%-8%. China has children under 300,000,014 years of age, more than the total population of the United States, and its purchasing power

Guangzhou Conghua Animation Industry Park deputy general manager Yang Xiaoyun revealed that the Chinese animation industry to maintain annual growth rate of 40%-50%, the current animation industry annual output value of about 50 billion yuan. The network game scale is about 10 billion yuan, the net game to the telecommunication business production direct income surpasses 15 billion yuan, it industry revenue reaches 6.4 billion yuan, to the traditional publication and the media industry direct income reaches 3.4 billion yuan.

At present, China's animation market more than 80% by foreign cartoon brand occupation, the United States, Japanese animation to the very low price to enter the Chinese market, and through derivative products to make money.