Summarize 2012 years Personal SEO experience

Hello everyone, I am the old boy SEO studio stone, think back to their own time to take orders more than a year. In 2012 is nearing the end of time, also want to and a lot of cock silk seo people share their own little experience and feelings, SEO industry has become a hot industry now. But this industry does have a lot of irregular places, as a second line of SEO personnel, wages are generally not high, so many individuals began to receive a single career. Of course, there are many do good, and then opened their own studio or network companies, business scope is mainly enterprise construction stations, Enterprise station optimization. Today I would like to discuss with you how to explore the potential customers, which for individual orders or small studio orders to say, is very important, it is not easy to do, because the reputation of a small number of customers will not trust you.

　　

First of all, what are our channels for receiving orders?

Stone is now mainly want to do local SEO services, but because of weak relationships, progress is very slow. Local SEO service or build station service, generally rely on the network relationship, or to rely on Word-of-mouth marketing. After all, business owners have a well-developed network, if you do a good job in a business station, then through the customer's recommendation can receive more lists, of course, if you make this very satisfied or trust. But for personal orders or small studios, our main channel is to rely on the Internet, which saves time and money compared to more traditional relationships. Since we are doing optimization and network promotion, we should live to learn or use, make full use of their advantages.

So how do you do that? Very simple, first have their own promotion platform, network companies have their own web site, individual access to a single or small studio of course, there must be a website, do a good job of the site can then proceed to optimize, it is worth noting that the choice of words, many people like to choose "Local +seo", "Local + website optimization" such as the key words, in fact, most customers do not know what SEO is, they prefer to search "Baidu optimization", "website optimization", "website promotion" and other keywords, and these words optimization is difficult. If you want to do a good job of local SEO services, you can use some of the local well-known sites, there is information platform class sites, such as: Hefei list network, 58 with the city and so on. In these information platform to publish advertising information is also good, also can be in some of the consumer information platform to collect QQ number, mailbox and other information, appropriate to do some mail marketing.

Then, analyze the needs and perceptions of different types of customers

Customers can be broadly grouped into two categories: one kind is familiar with SEO or website optimization, the other one is very unfamiliar to SEO, this part of the customer is not easy to become your potential customers, because to persuade others to do site optimization is not easy, not to mention through the Internet channels, the trust itself is a big problem. The first type of customer is very promising to become your potential customer resources, the key is how to let customers trust you, know a person before the best self-introduction. The simplest way is to send mail or QQ information, write about their own introduction and provide SEO services, also do not have to expect a two times to wait for the list, even if it is the salesman meeting talk is so, not to mention is on the Internet? Always take the initiative to help customers answer questions, especially when the customer is consulting you, A patient and meticulous explanation will enable the client to further recognize you and recognize your abilities. After the customer trusts you, the business is naturally good to talk about.

Finally, choose an order or customer that suits you

According to their specific circumstances to select customers or orders, not all of the list can be answered, take the stone, I do not take those very difficult words, I do not have so many experience to do. In terms of a keyword for several months can not do the first page, will waste a lot of time, some customers do not understand the SEO, open the price is very low, natural such customers do not have to spend more time to talk about. Tens of thousands of key words there are many customers need SEO services, the key is how to talk to these customers, really from the marketing point of view to promote SEO services, want to dig more potential customers have to think more, from the perspective of customers to think about SEO services, SEO services can really bring to the enterprise what, Customer demand is what we are worth digging.

Recently some customers consulting stone, why the keyword ranking is very good, but no order and consultation volume. In fact, most of the enterprise station has this problem, can not only from the perspective of SEO to answer this question, product design, user experience, website traffic, customer service quality factors will affect the order and consultation, especially for the Enterprise station customer service requirements, it is worth paying attention to. Because customer service staff in the communication with customers, the most suitable to promote their products. 2013 hope that I can go on this road more wide, I am the old boy SEO studio stone, Welcome to add me Q.

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