Taobao Guest site SEO to choose the product to pay attention to the user experience

Friday Taobao Alliance "martial Arts Congress" held in Hangzhou. The meeting Taobao Alliance released data, "Ali mother" in 2012 to achieve more than 3 billion yuan, to achieve double. Taobao Alliance also announced that will re-enable the "Ali mother" brand, service users from Taobao merchants to the whole network to open all advertisers.

"Ali mother" success, for personal webmaster and Taobao guest stationmaster brought more opportunities, only 2012 years a year to the webmaster and Taobao customers divided into 3 billion. In the future will also be stationmaster and Taobao guest important divide into the channel. With the recent policy of Taobao Alliance adjustment, restart the "Ali Mother" brand, the introduction of more advertisers, webmaster and Taobao Guest site, will be a "double-edged sword." Opportunities and crises coexist, especially Taobao guest webmaster, may face the situation of reshuffle, but after the reshuffle upgrade Taobao guest site will have better opportunities for development, to obtain a higher partition.

At present Taobao Guest website faces the crisis mainly from two aspects, on the one hand is Taobao Alliance November adjusted Taobao Customer Commission mode blocked rebate site, no longer cash rebate, will be more guidance Taobao customer site to take back points, back to the real, coupons, coupons and other Non-cash way rebate Taobao guest mode. This adjustment, for the past to take cash rebate of Amoy site impact is quite deep, many sites have to be overturned, readjust the rebate mode. On the other hand, Ali mother brand restart, facing the opening of the whole network of advertisers, there will be more sites to join Ali mother, get commission, for Taobao Guest site, competition pressure further increase. But there is a crisis will be accompanied by hope, Taobao customer site to cancel cash rebate, will further improve the rebate model, effectively manage the past cash rebate in the false propaganda, rebate amount exaggerated vicious competition behavior. Let Taobao customer site more standardized promotion, promote transformation and upgrading, to ensure long-term healthy development. and Ali mother for the opening of the whole network, more advertisers to participate in, although the competition is more intense, but divided into opportunities and more money is also greater. Taobao guest webmaster As long as the site to comply with promotional policies, effective operation, Commission will naturally be improved.

Amoy Customer site optimization has been the most concerned about the subject of Amoy owners. Reasonable choice of keywords, improve the layout of the site, improve the quality of the chain, are the key to determine Taobao customer site optimization success or failure. Taobao Alliance and the recent policy frequency, but also pay more attention to Taobao customer site user experience. Combined with Baidu to combat the artificial manipulation of the chain, more attention to the site user experience and High-quality natural link situation, effectively targeted users, reasonable user experience, is Amoy to optimize the future development trend of the site. To the day Cat Mall for the promotion of the target Amoy site (Taobao Mall day Cat http://www.dushutex.com) as an example, reasonable with the site column, in eye-catching position recommended hot merchandise, in line with the user browsing habits of the site design easier to retain users. Again see Ali mother released data, 2012, clothing, shoes and hats, especially women's customers in Ali mother ads accounted for the highest. Women turnover Ali mother deal category first. Grasp the needs of women, Amoy is the site to achieve the key to profitability. So choose the right product. Comprehensive Amoy site, should also be based on female demand, the home page focus on recommending women-related hot products, in order to carry out keywords, chain and other aspects of optimization.

Some people say Amoy site has died, but in fact, although Taobao Alliance frequently adjust the promotion policy, Beautiful said, Mushroom Street and other social shopping platform is also rising. But Taobao and Cat mall market is huge, small and medium-sized electric business promotion demand is still very exuberant, as long as the adjustment of good product strategy to improve the user experience, and on the basis of reasonable optimization and promotion, Taobao Guest website transformation and upgrade still has a good development prospects.