Ten Seo channels in social media

Recently, many of my friends have told me that Yang Tao's SEO (Search Engine Optimization) is getting worse and worse. Baidu has made several major adjustments and the keyword ranking of websites is getting worse and worse, previously, the well-known Lightyear Seo Forum has also been closed, but the development momentum of social media has become increasingly fierce. Social media and Seo are integrated, and the future development direction of domestic Seo is also discussed here.

　　1. Ranking of social sharing impact

In the future, search engines will pay more and more attention to the sharing of users on social media on websites. They will refer to users' votes, and the rankings will be affected by the thumbs up shared by Google + 1 and Baidu, when Yang Tao of putu.com proposed this idea last year, many friends did not believe that it is necessary to add a social sharing function to the website and encourage more users to share and vote.

　　2. Use social media platforms to retain users

After arriving at the website through the search engine, we don't know if we don't come next time, so we try to find a way to keep this part of the traffic user, and use Weibo and fans to leave this part of the group, collecting customers' email addresses and adding enterprise QQ and QQ groups is also a good platform for retaining users. These can also collect valid customer information for future database marketing.

　　3. Do a good job of content for the user to spread spontaneously.

The proper promotion of good content on social media platforms will lead to spontaneous dissemination by users, the last time I wrote "ten directions favored by an old webmaster and network marketing trainer" by Yang Tao, there are more than two thousand search results, most of which are self-forwarded by users or websites.

　4. Integrate and cover social media

In particular, we are searching for some brand words for enterprises or websites. There are many social media platforms on the list, so we try to cover official accounts as much as possible, use these platforms to rank brand words in an integrated manner.

　　5. No pure Search Engine Optimization

Now it is very difficult for an enterprise or website to only use pure SEO, especially for commercial projects. It integrates Seo, bidding, Weibo, and other online marketing activities, the sum of the charged and free resources is greater than two.

　　

 

 

 

　　6. Try your best to improve user experience

The website is still for users. Don't optimize it for optimization. Add an official social media account to the official website. The author Yang Tao emphasized integration during his 08-year lecture, at that time, I added a question, no question, and now I am using Weibo and weibo. I used social media to add unified logon and related content to my website to improve the user experience.

　　7. Search to keep the low line of the search

The last time I saw that some official website names of enterprises or websites could not be found in Baidu, and there was only one such website name, which was normal in all other searches, even the only brand words cannot be searched. keywords can be listed and understandable in terms of user experience, but these words cannot be listed.

　　8. The cost for searching is still required.

Search engines still rely on advertisements to make profits, so they need to make profits quickly or spend money. The home pages are all advertisements, and users cannot find your natural rankings, some commercial word natural search rankings also quickly fall down, advertising will also affect the natural ranking of the website, the user's click and stay time will naturally go up.

　　9. Integration with the industry to turn into value

Don't rely solely on Seo to survive, and combine it with the industry you are familiar with to commercialize it. The Internet is like water, electricity, and steam. as a basic tool, there will be more and more Seo users, if it is not integrated with the industry, when pure traditional industries will also Seo, we will only Seo people where to go.

　　10. If Seo does not exist

If you really want to do a good job of Seo, you should forget it when it is not large. If one day Baidu does not bring a traffic to the website, we will not care about it, the website still has traffic and customers. If there is conversion, the real success of Seo will be explained, and finally the search will be favored.

Address: http://www.seowhy.com/u/yangtao/10805.html