Terms related to search engine optimization (SEO)

Directory (Directory)

A directory is a manually edited search result. Most directories rely on manual submission instead of spider ). (See Seo and search engines .)

Keywords, keywords, and key phrases (Keyword,KeytermAndKeyphrase)

Keywords, keywords, and key phrases are the words that the Web site sorts on the search engine results page (also known as serp. Depending on the site audience, you can select a word, a combination of multiple words or the entire phrase. For simplicity, this article uses the term keyword to indicate all three types.

Link field (Link farm)

In Seo terms, a link field is a page full of links. These links do not actually work. They only exist as links without any actual context. Those who use the black hat SEO method use the link field to add a large number of links to a page, hoping that Google will mistakenly think that this page has a link value.

Organic list (Organic listing)

The organic list is a free list in serp. Seo In the organic list usually involves improving the actual content of the web site, which is usually performed at the page or infrastructure level.

PageRank
PageRank is a metric used by Google fans to test the ranking of their sites in Google. Seo and search engine marketing (SEM) experts also use this term to describe the ranking of webpages in serp and Google's rankingAlgorithmThe site score. In any case, PageRank is an important part of SEO. (See Google and PageRank below .)

Billing list (Paid listing)

As the name suggests, the billing list is a search engine service that can only be included after payment. Depending on the search engine, the billing list may mean: including the index, each click (PPC), and The sponsored link (sored link) you can also make the site appear in serp in other ways when you search for target keywords and phrases.

Rank (Ranking)

Ranking is the position listed on the page in the serp of the target keyword. Seo aims to improve the ranking of target keywords on Web pages.

Ranking algorithm (Ranking Algorithm)

The ranking algorithm is the rule that the search engine uses to evaluate and rank the list in its index. The ranking algorithm determines which results are related to specific queries.

Search engine marketing (Search engine marketing,SEM)

The term SEM can be used with Seo, but SEM often refers to selling web sites to search engines through payment and advertising, and Applying SEO technology at the same time.

Search Engine Optimization(Search Engine Optimization,Seo)

Seo optimizes the content based on the attractiveness and visibility to search engines, so that web pages can be selected by search engines. Seo is mainly used to improve the ranking of organic lists. I use the term "Seo" to describe my recommended technologies, but many of them can also be categorized into SEM.

Search engine result page (Search engine results page,Serp)
Serp is a list or result displayed for a specific search. Serp is sometimes defined as the placement of search engine results ). Based on the purpose of this series, I call it a page rather than an arrangement. In the SEO field, the good performance in serp is everything.

Spam technology (Spamming)

Spider is a fraudulent Seo method. It attempts to cheat spider and uses vulnerabilities in ranking algorithms to influence the ranking of target keywords. Spam technology can be manifested in multiple forms, but the simplest definition of "Spam technology" is any technology that a web site uses to disguise itself and influence rankings. Seo can be divided into two categories based on whether spam technology is used:

* Black hat SEO: uses junk technology to spoof search engines. Black hat SEO uses camouflage, fraud, and theft to obtain a high ranking in serp.
* White hat SEO: optimizes the website in a proper way to better serve users and attract the attention of crawlers. In the white hat SEO, anything that can bring a good user experience is also regarded as beneficial to Seo.

Crawler (Spider)

Crawlers roam on the web to find the list to be added to the search engine index. Crawlers are sometimes called Web Crawlers or robots. The organic list optimization page is designed to attract the attention of crawlers. (See the following Seo and search engines .)