The choice of SEO keyword

This blog post is a cliché. The following to describe the content, some foreign seo people have said, but I still from my point of view to say it. SEO keyword choice is a strategic aspect of the problem. It determines at the beginning whether you are on the right path.

To do a good job of SEO keyword choice is to study the user's search habits starting. Now think of yourself as a searcher, what keywords do you probably search the search engine for?

The search behavior of the general searcher can be divided into the following three kinds:

1, navigation type search. Is the user clearly know that a website (or information) is certain, only need search engine guide navigation, find this site can. such as search "Sohu", "YouTube", "163 mailbox" and so on.

2, question-and-answer search. Is the user search some problems, hope to get the solution to this problem. such as search "How to do Kung Pao chicken", "How To Do seo", "How to buy a good MP3" and so on

3, Product type search. is to search for a specific product or thing. such as search "Patriot MP3", "Free Mailbox", "IBM Notebook T61" and so on.

Let us not look at the following answer, the above three kinds of search to guess: Which search type is the largest number of searches? What kind of a little bit? What kind of smallest?

Keyword selection

On the whole, the real data is:

The 2nd type of "question-and-answer search" is 1.2 times times more than the 3rd "product-type search".

The 1th type of "Navigation search" is at least 4 to 5 times times the 2nd type of "question-and-answer search".

I have asked a lot of people about this question, but no one has yet answered the above I mentioned. The above 1, 2, 3, three search, sorted by the size of the search volume, most of the order is: 3 2 "1", and the actual situation is: 1 2 "3."

In everyone's impression, "product-type search" should be the largest. But if you use Google keyword tools and Baidu index to check some information, you understand the real situation.

The following is the use of Baidu Index search "free mailbox" and "163 mailbox" data obtained:

Two keywords Baidu index contrast, does not necessarily reflect the search volume

Data from the Google Keywords tool:

Search volume of two words with exact match

On the whole, "navigation search" is an absolute advantage. As for "question-and-answer search", because many questions ask the way there are various variants, so you can not directly and the other two types of search to compare the size of the search volume.

To do SEO, look at the data is essential, but also to stand in a holistic perspective to consider the problem. In the above Liezi, in fact, in addition to those of us immersed in the Internet industry, for the general public, many people do not know that the address of the 163 mailbox is actually mail.163.com. So "navigation search" is a big way to do it.

The status quo is the same in foreign countries. Because of some special channels, I saw the "U.S. Yahoo" 08 full year down the user search some data. The top 150 most searched words, without exception, are the type of "navigational search". Also, to my surprise, the word "Google" was ranked in the top 10. They were unwilling or unaware to enter google.com directly into the browser's address bar to access it.

Knowing the above, you do not need to just in the "product-type search" and other people get beaten. Can see, now SEO, regardless of domestic and foreign, there is a good big slice blue sea.

"Question-and-answer search" is very suitable to do with the soft text, and sometimes the conversion rate of more than 10% is not difficult.

Baidu is always know which search quantity is big, which search quantity is small. "Baidu know" should be from this. In the specific "application", Baidu also know how to do. Take a look at the picture below to see.

Using the "Navigation search"

Sometimes three kinds of search keywords can be combined to do. Three kinds of search keywords, representing the customer needs at different stages respectively. All the concrete practices are left to everyone to explore. Do not spam, not to spam instead can come up with a lot of better results.