The eight most important SEO and social media marketing strategies of the 2012

Unlike in previous years, the boundaries between search engine optimization (SEO) and social media have become blurred. Google and Bing have used social signals more than ever in their ranking algorithms. In addition, they monitor not only what is happening outside the site, but also what happens on the site.

For now, a good search engine optimization strategy is incomplete without a social strategy, and a good social media strategy can help your search engine optimization activities. To maximize your online marketing, here are the eight best strategies you should use:

1, on-site search engine optimization audit

Site Search Engine Optimization audit is the basis of search engine optimization activities. 进行这个审核会帮助你解答一些问题，例如：你的标题和标签是否已经优化?关键字的比重如何?某些网页是否与某些关键词进行了关连?你是否有一个html和xml格式的网站地图，谷歌可以抓取吗?页面加载速度如何?等等。

The price of a site search engine optimization is also relatively cheap, and is one-time, generally do not need more than once a year.

　2, registered brand name in the main social channels

If you are reading this article and you do not have a Facebook page and Twitter account, you should immediately apply for your own page on these two platforms. Only in these channels have their own pages, you can improve the brand's search engine rankings, because practice has proved that it is reliable and authoritative for search engines.

But not just Facebook and Twitter. Google +, YouTube, LinkedIn and Pinterest are not only increasingly important in search engine algorithms, but also in terms of audience coverage.

　3, through your social channels to publish content

Whether it's a new blog or a joint release via a social channel, even if it's just a simple "Good morning!" You need to keep creating and publishing content. This will not only help build consumer trust and loyalty to the brand, but also show the search engine that you really care about the consumer. This is a proper hint of your own credibility.

　　4. Show social media connection button on every page of your website

Making it easy for site visitors to keep in touch with your brand can help the brand in several ways: first, it maximizes the value of each site visitor. If they are not prepared to buy your product, but they have always been interested in it, then at least they will follow you on Twitter. This allows you to keep in touch with them, and the effect is much better than the visitors who do nothing before they leave the site.

This is also helpful to search engine optimization. Displaying these buttons on the website shows that you care about your social media platform and also show the credibility of your brand.

　　5, through the social media sharing button, allowing visitors to easily share your content

By providing a social-sharing button that makes it easy for visitors to share your content, one of the simplest and most effective ways to subcontract content in an entirely organic way.

　6. Build your mailing list

With some of the free e-mail management solutions available, such as MailChimp, you have no reason not to build your mailing list. To get value from your site visitors, the first is to grab their contact information and nothing is more valuable than an e-mail address. Keeping in touch with your site visitors through email marketing campaigns can bring significant benefits, even if the effect is not immediately apparent.

　7, catch up with the Pinterest tide

If you've heard the name at least, and you're not in the trend, you should do it now. Pinterest is a photo social network. Joining this trend not only means registering for a Pinterest account, it also means you need to provide image-based content so that hordes of pinners can pin them.

　　8, on your blog to publish a large number of good content

The more Web site content, the greater the likelihood of returning as search results, resulting in more (free) search traffic. Of course, in addition to facilitating search engine optimization, publishing these content also helps to build a reliable and authoritative brand image in the detail market. Don't forget to allow the reader to comment and reply.