The evolution and future development of SEO promotion in medical industry in recent years

Since 09 into the medical industry has gone through three years, the three-year medical network to promote the development has undergone a lot of changes.

First of all, 2010 years ago is the earliest stage, remember that at that time the medical competition is not so fierce (or tragic), at that time is honest to do the station, honest exchange links, there are very few special medical links QQ Group of friends, We change the link most of them are in some Web platform for exchange and search, and then launched a temporary QQ dialogue and exchange exchanges. In the second half of the 2010 years of specialized medical friendship Link Exchange Group more and more up, everyone began to more accustomed to the QQ group to publish their own link exchange information (This also reflects the increase in the medical site from the side), to this day, many popular friendship link exchange platform is also no longer exist, Today also on the link on the platform to publish their own site links seoer More is actually doing outside the chain of significance to a lot.

The increase of the website, bring the inevitable change is the competitor's straight up, the flow of a straight drop, more and more hospitals opened, more and more medical sites on the line, the initial health station through efforts generally can reach 1000ip in three months, to the second half of 2010 years if not very means, It's hard to get a good rank and flow in the short term through normal means. This with the increase of the medical station, (more is the pure copy paste even template version are simply modified by the hospital); Baidu is more and more strict control of the treatment site, given the weight is getting lower also have a certain reason.

In the second half of 2010 years, a more significant change is the promotion of many hospitals have been changing the weight of the outside, have increased the strength to put into the station outside the classification information, Baidu know, blog and other content publishing site, because it can in the fastest time to get the most outside the station word of mouth ranking, Its own hospital website traffic has become less important, just to keep a few key keywords will be all right.

And the focus of key words from the previous such as: Gynecological Hospital, the amount of money and other such a wide range of words, gradually evolved to their own hospital name and XX (region name) The best gynecological Hospital, xx People hospital, such as the exact match around the area, On the one hand also because put too much energy into the station and the competition is more and more intense not too much time to maintain a number of hot, high flow, but the conversion rate is not high key words, they are relatively early aware of the importance of regional-type words, Remember in the first half of 2010 before the region's own region-key keywords are basically all in Baidu's top three, and in the second half of 2010 years will need to spend more energy to ensure that the ranks of other hospitals in the forefront.

Time into the 2011, 2011 is spam, Garbage web site flying all the year, the medical industry has been optimized by the traditional station optimization has gradually become a full range of outside the station to promote, which is in fact, they do not want to see the situation, because the increase in garbage information, cheap imitation station, Baidu will only let the medical site and related keywords of the trust of a drop again; until today, the natural flow of the daily 1000ip of medical stations have been less and fewer; forced by the situation and frustration (Baidu first page Most of the keywords own site only one or no rankings, but the competition outside the station to promote the majority of positions), Oneself also studied for a long time outside the station promotion, can finally in almost half a month time can occupy any region type key words Baidu home page rank in 10 4~6 seats; But my heart is very uncomfortable, because it feels like this has increasingly deviated from the original intention of SEO, Its own hospital site has become a simple display of the site.

Things will decline, into 2012 will have more hospitals blindly for the input of the network, many people think from the Web site imitation of a site, the template of others pulled down and then command the editor from other sites pasted articles from other websites to paste a simple false original after the direct input Baidu bid, The promotion of large-scale rubbish information outside the station can make huge profits overnight. This model has been applied to a growing number of medical networks.

In fact, it is a very scary thing, because any simple way to get a huge benefit of the action can not be long, as the scale of the industry, the promotion of more and more simple and rough, media exposure. The medical profession is likely to undergo a major shock in the future, and perhaps only a few large conglomerates have survived.

The Doctor Youdao, attentively to do the station, attentively to visitors to bring better browsing experience, let it get more of their own content, rather than the fierce pop-up window, strong X-type Baidu marketing model may be the ultimate solution.

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