The difference between SEO and bidding rankings

The difference between SEO and bidding rankings
SEO is a use of technical means to help enterprises get good rankings, general SEO mainly from the internal structure of the site, keyword settings and the latter part of the reverse link, and so on, SEO relative bidding rankings have a low cost, a wide range of characteristics, bidding rankings are mainly artificial control of the ranking of the page, As long as you buy a bid can be displayed in a good position, the following on the difference between the two detailed analysis:

Competitive price is unpredictable, because of the high cost of bidding rankings many SMEs may not be able to afford such a high cost, such as our company xxxxx These words, a year down to promote the cost of 30,000, and the other bidding rankings because it is based on Pay-per-click charges so have a vicious competition, Some peer enterprises or have no intention of customers will often click, so that a large number of expenses, but not any effect, SEO general word cost about three thousand or four thousand a year, relatively less than a lot of bidding costs, do the optimization of the site not only in Google to get ranking upgrade, At the same time in other major search engines will also improve your ranking. In addition, site optimization is not just a few key keywords, some other long tail words will also bring a lot of traffic.

Bidding rankings will be malicious clicks, you may be surprised, why sometimes the ad was clicked dozens of times, but no one customer calls to consult? In fact, not customers can not understand your site, according to our understanding, more than half of the bidding advertising clicks are peers and some do product marketing people consumed. This is a bit like the current domestic shoddy exhibition, spending money to participate in the exhibition is like attending a peer meeting, almost or no effect.

1, the auction ranking has unforeseen costs

If you have ever done a bidding ranking, you must have had the experience: "Last month, the first on the right to the ads on the right-hand side of the bid only 0.8 yuan, now have to increase to 4.5 yuan." This means that the ads cost 4.5 yuan per click 1 times, and competition in the industry allows you to quickly increase costs in a very short period of time. and website optimization does not exist this factor. And if you optimize your rankings, continue to maintain high quality backlinks and content maintenance, your left ranking will continue to maintain or improve.

2, bid ranking will be malicious click

You may be surprised at how often the ad is clicked dozens of times, but no one calls the customer for advice? In fact, not customers can not understand your site, according to our understanding, more than half of the bidding advertising clicks are peers and some do product marketing people consumed. This is a bit like the current domestic shoddy exhibition, spending money to participate in the exhibition is like attending a peer meeting, almost or no effect.

3. Website Optimization coverage

Website optimization is for most professional search engines, your site not only in the rankings of Google to upgrade, while in other major search engines will also enhance your ranking of the site. The choice of competitive advertising methods to achieve this effect must be signed with the search engine advertising agreement, which undoubtedly increased the huge cost.

4. Budget control

Advertisements can be advertised on a daily basis, and advertising is not displayed beyond the budget, a rule that seems to be able to help businesses save costs, but it is based on cooperation opportunities before sacrificing. Site ranking optimization will not be shown by this rule, your site links are always displayed on the above.

5. Long-term effect

Website optimization can help you improve the comprehensive index of the Web page, if your link has been promoted, unless the late application of the method of cheating and be punished or stop later maintenance, otherwise ranking is not easy to decline. And if the advertisement stops, the website link can disappear.