The planning of SEO should be on the website before construction

Now the site construction and SEO optimization are carried out separately, usually is the site after the construction of a good SEO optimization, such a situation is very common. Whether it is the establishment of enterprises or industries or individual stations, the goal is not just to do a Web site as a façade, then the site will be completed after the completion of the site to promote the road, SEO as a site to promote one of the important means, is all the sites need to do a realistic problem in place; Below we will discuss why the site before the construction should do a good job seo planning.

Take the enterprise website construction for example, under normal circumstances the enterprise is to find the website construction company for it to build the website, soon, the site was built up, at this time, the company will find light to build a website is not a big role, at this time, the promotion of the site on the agenda, to this step, in fact, the problem came, website construction company to build the site, The emphasis is on speed, the details of the consideration is certainly not in place, it's all good design. Enterprise confirmation on the construction of good, the use of may be dynamic, column is also a simple enterprise some of the commonly used columns; Such a site structure, site pages, such as the layout of the keywords to bring trouble, we all know, is very unfavorable to SEO optimization. This time to say again to the structure and procedures to make changes, one is a waste of resources and time, the second is modified to modify may not be able to meet the overall optimization of SEO.

If you start to build the site, the SEO perspective of the plan, the situation is completely different, or to build the station as an example of SEO in the site before the construction of the role can play:

　　Analyze competitors

The enterprise's entity competitor does not equate to the network competitor, the network compared with the newly on-line enterprise, is a brand-new concept, here, may exist the entity's adversary, but is full of some brand-new different competitors. So the first thing you need to know is what strategy your competitor is using to rob the first page of the search structure, why they are on the first page, how they should go beyond them, and so on, and then plan the overall competitive advantage at the beginning of the site.

　User search habits and keyword analysis

Usually most of the enterprise network is only using the company name of the wrong approach, should be from the user's search habits, combined with the relevance of products and services, to extract the core keywords to deploy.

For example, an enterprise customer told me that their main product is "speed beat instrument." And very adhere to this for SEO main keywords. But when I actually analyze the keywords, found that users are searching for "Gao Yini" "Fine Beat Instrument" "convenient scanner" and such keywords, no one directly search "speed beat instrument", obviously "speed beat instrument" is the definition of the enterprise itself, not the user's language. Such mistakes often occur, only to understand the SEO people through professional analysis, can really grasp from the user's needs and user's search habits.

　Product Service Analysis

As mentioned above, we must delve into what keywords users will use to search for their products, and select the Most valuable keywords and the right keywords. At the same time the key word index is the keyword popularity of the grasp. The number of times a keyword is searched on a search engine also means the demand and development potential of the product on the Web.

　Optimization of website design

In the website construction or the beginning of the revision to SEO as a guide, SEO will be for the development of the site to give SEO optimization of professional advice. Of course, this is not SEO itself is the best, but search engine like what kind of site is seoer most understand, while seoer more understand the habits and preferences of internet users, including the site's web site structure friendly, friendly interface, and even the site's affinity for ads are well grasped.

From these aspects you can see SEO in the site before the overall planning, not only to search engine and user friendly site, but also in the determination of the site structure before the site can make the function and SEO strategy closely linked. Tacky, that is, your website after the online do not have to cater to the SEO and make big changes or can be said to have met the requirements of the SEO completely, next to do is how to do SEO and network promotion work, so the site before the construction of SEO to plan, will save you trouble and time and money.