The research person's information demand is the SEO fundamental: The question-answer website will rise

Guide: When many friends on the Internet (especially do SEO) talking about how to use Baidu to know, love to ask the knowledge of this type of question-and-answer style to promote the site, but did not expect, this question-and-answer type has become a corporate network marketing business site content of a trend, and this is the trend of people's information needs change! We can predict: the question-and-answer website will rise!

Dear Friends:

Good afternoon!

There's nothing to find Baidu

Previously said, there is nothing to find the police! Now say, there is nothing to find Baidu!

Indeed, as a modern people, leaving the internet, our life, work or career, will be a lot of pale. We have nowhere to run!

Search engine unified the Internet, while in mainland China, Baidu became the boss of course.

This I do not know, to find Baidu; that I do not know, to find Baidu; This I will not, looking for Baidu, that I have not mastered, find Baidu ... Baidu has really become a "know-it-all"!

Because Baidu occupies such an important position on the Internet in China, therefore, the website promotion in search engines may be extremely concerned about is Baidu, and Baidu's products are indeed extremely rich, Baidu Encyclopedia, Baidu Hi, Baidu know, Baidu Library, Baidu Music, Baidu Pictures ... and these products, because of the importance of Baidu, Because Baidu for the importance of SEO, also become the seoer of concern and research object, of course, also in use.

Web site promotion is indeed a lot of ways, in general, can be divided into two categories: spending money and not spending. And the use of SEO to do site promotion, to give us the feeling seems to be no money, that is, to obtain a natural flow.

In the website SEO, when many friends on the Internet talk about how to use Baidu to know, love to ask the knowledge of this type of question-and-answer style to promote the site, but did not expect, this question-and-answer type has become a corporate network marketing business site content of a trend, and this is the trend of people's information needs change! We can predict: the question-and-answer website will rise!

Before trying to figure out what a "question-and-answer" site is, I want to share another topic with my friends and then go back and talk about it!

　　Baidu algorithm to do some adjustment recently

I am not a professional seoer, I have not considered the painstaking study of this piece, I just focus on this piece. So I subscribed to the Wang Tongwang Teacher's blog and saw an article he wrote yesterday that now turns below [in blue]:

In recent times, many site rankings are not small fluctuations, our website also appeared such a situation, before the ranking has been stable in the second page, but with the update of Google PR value, Baidu algorithm also made adjustments, in the second PR value update, our site ranking has been in the Baidu homepage, after less than a week, Ranking all disappeared, because our site has always been the normal ranking, but also the content is normal update, there is no sudden increase and reduction of the situation, is indeed Baidu algorithm has been adjusted, Baidu search engine algorithm adjustment is also in order to make the site better, more in line with user needs. In particular, Baidu algorithm is more concerned about SEO staff, although the search engine algorithm can not have a great change because the search engine is the original intention is to serve the user experience, but small changes are often, the following is a recent period of time Baidu algorithm adjustment.

　　Outside the chain part

1. The proportion of friendship links continues to decline

Search engine know a lot of webmaster blindly in order to improve the weight of the Web page and a large number of exchange links, search engine will link the weight of the value of the lower.

2. The weight of the link within the text by the larger promotion

Search engines prefer a link from an external article "unintentionally", and the link that the article makes when referring to a concept is most effective.

3. Link-related factors continue to strengthen

4. External links to the number of domain names to increase the weight of the total number of external chains to reduce

5. Blogs, forums to link has not given weight or very low weight

　Included and updated

1. Update frequency and included frequency

This is what we have already found, through webmaster tools Baidu Spider Visit analysis can be seen, in the past Baidu is updated once a week (Thursday night) to now every day may be updated several times ranking, included the number of changes also increased a lot.

2. Baidu's weight on originality is getting higher

　　Adjustments to other algorithms

1. The site contains a large number of Js,flash, Windows and other stations to give down the right

2. Friendship chain took many stations to give down the right

3. One-way export chain took many stations to give down the right to deal with to combat the sale of links

4. With Baidu cooperation website weight to be promoted

Hope that the above to the vast number of friends engaged in SEO help, so that their own optimization work to make adjustments!

Another article was released on November 4:

　　Google makes significant changes to search algorithms to increase the time factor

November 4--Google announced a major overhaul of its search engine algorithms in Thursday, according to the New York Times. The new algorithm will aggravate the effect of the time factor. This change will make 35% of the search results changes.

Google made the change because today's people prefer to search for real-time news from Twitter or other sites, but Google's current search algorithms do not. The results are always a bit outdated, such as when searching for "Oscar" to find out the time of this year's awards party, the results are the content of a past awards party and so on.

Google called the new algorithm "Freshness algorithm" (novelty algorithm), using Google's "caffeine" index system to capture network information faster, and give relevant real-time search results.

Google makes more than 500 changes to its search algorithm every year, but most changes only affect a very small part of the search results. The last major revision occurred in February this year, when Google removed some low-quality sites, such as information farm sites, and affected search results of around 12%.

After the new algorithm is implemented, for recent events, such as the Oscars or the presidential election, the latest updated information will be ranked in the forefront of search results, such as the use of Google News when using the Time tool. In addition, the more frequently updated topics, such as comments on the new iphone, will also show the previous comments.

For time-sensitive content search results, such as "How to change car tires" or "banana bread", Google says its algorithm knows what is best for the answer, and time will not be affected.

Amit Singhal Amit Singhal, an engineer involved in Google's search development, said, "The algorithm is designed to better understand how users are searching for the most matching answers, or whether they want to know the latest developments." ”

It's the second time Google has tried to improve on real-time search. As early as 2009, Google paid a fee to Twitter and collaborated in the launch of Google.com/realtime real-time information search. The cooperation between the two sides ended in July this year, and Google did not continue to co-operate and withdrew the service.

A Google spokeswoman said Google was finally planning to google.com/realtime the service and combine it with Google + and other services.

What conclusions can we draw from this?

　Tracking the search engine algorithm changes and make adjustments

SEO work will make you feel very tired!

SEO is a search engine for the site to do a kind of optimization work. And the search engine is a program, its algorithm is constantly adjusting and changing!

SEO work is not a matter of once and for all, today ranked up, if you do not continue to maintain, very likely tomorrow will be down, and, it is not clear when the search engine algorithm to do adjustments or changes, this time, the search engine may be a very small change, will cause seoer busy for a long time.

Therefore, tracking the search engine algorithm changes and make adjustments, is bound to make you become very tired very tired!

Well, I wonder if my dear friend has ever thought of such a question: Why should the search engine's algorithm adjust? Is it just to cope with Seoer's SEO work or against cheating?

Search engine algorithm I did not go to study, but I know that it must be a fuzzy query, since it is a query, then, its algorithm changes must be in order to respond to the changes in information query needs to make adjustments, and not to deal with cheating and so on.

So we can go back to the title of this article.

　　People's reliance on search engines strengthens

　　Will encourage the emergence of question-and-answer websites

As in the front of the article, in the mainland area of the Internet, people are doing nothing to find Baidu, this does not know, we can go to Baidu to inquire, that do not know, we can also go to Baidu to inquire, it seems that Baidu can help us to solve the various problems we encounter, can help us to find the answer to almost all the questions we want, let us feel that the internet is really very good! Other search engines have also increased the number of users, which is certain, Internet users continue to grow!

In other words, people's reliance on search engine in query information has increased, to be more precise, once there are some problems, psychologically, they actually want to be able to quickly query the solution to their problem or the answer to the question, the more accurate the better the answer, so we will find that, When people enter some keywords to use the search engine to query some things, people enter the text is more and more long, is no longer limited to two words three words, the number of words, even including a whole paragraph or more, and this, is people talk about "long tail keyword", long tail keyword end is more and more long! Of course, This change in information requirements is also because people search for information by searching engines and find that search engines can actually help their results stimulate development.

Examples: People routinely use cases of weight loss. Here, we might as well use such examples! hehe!

In the past, it is very possible that we enter two words: Lose weight. 紧接着可能就逐渐发展出这样的一些东西出来：怎样才能减肥?如何才能快速减肥?减肥到底有哪些方法?减肥药有害吗?减肥药安全吗?左旋肉碱哪个牌子好?在哪儿可以让我买到既便宜又有效的左旋肉碱?......

As a matter of fact, we can also find that the more you enter text in a query, the more likely it is to buy it, because the flow of traffic into your site is likely to turn into sales.

So what exactly does a question-and-answer website mean?

　Deep into the potential customer's inner world

Get potential customer information requirements

Remember the book of Robert Colliersing once said: No matter what products or services you write, you must first understand the "inner dialogue" of your potential customers.

In fact, this sentence also applies to future websites.

What does a potential customer think when he or she uses a search engine to search for information? You also need to go deep into the "potential customers" of the "inner World", and this is the fundamental SEO!

For example, suppose that he wants to buy a product, but does not know where the product can be purchased, most likely he would enter: where can i buy xxx? For example: When a product of a lot of brands, there is such a demand for friends may not be very clear exactly which brand to buy a good, take the left-carnitine to say, Maybe he would have entered: which brand of L-carnitine is good? Another example: The medical profession in the lumbar shoulder plate to highlight the problem, assuming that someone suffering from this disease, then, he is very likely to enter: How to treat lumbar shoulder plate protruding? Or, when he hears that surgery can be used to treat the lumbar shoulder plate, but is afraid of surgery, fear of risk, then , he may enter: Is it dangerous to treat the lumbar shoulder plate operation? Or how high is the safety factor? For example, suppose I want to advertise for a certain product, but I do not know what the local media to provide this service, so I will enter: XXX which newspapers can advertise?......

Now that we know what information a potential customer might search, this time, if the content page of our website also with such questions as the answer, then, the search engine once included your this page, then, is it will be your this platoon in front and can help potential customers solve this problem? And this, this is the search engine's original function and significance!

The issue of potential customer information needs as a content page title, and its description and answer to this question will become the content page of the specific content, by such a content layout of the site, I call it a question-and-answer Web site.

This question-and-answer web site and Baidu know and love to ask knowledge of this kind of place, the difference is that the question-and-answer Web site is based on businesses or businesses as a way to build the site's content!

Huaxia Network Marketing Network that: Search engine is just a program, is for people in the entire Internet search for information services, the update of its algorithm is often based on the changes in the information needs of people to make the corresponding adjustments. Instead of spending too much time looking at how the search engine's algorithms are changing and adapting to their changes, we should spend time and energy focusing on the "inner World" and the information needs of potential customers. In the future, perhaps on the SEO side will be more people who can grasp the psychological needs of information, who will be ranked in front!

Personal opinion! Please criticize the experts!

This article is to share this for the time being!

Focus on the Chinese network Marketing, your network marketing trip may be less to go a lot of detours!

Good luck!

Huaxia Network Marketing Net

2011.11.22