The keyword Competition degree analysis of SEO website optimization

For Seoer who are engaged in keyword optimization, the analysis of the keyword competition degree is a basic skill. Keyword difficult to analyze the degree of difficulty is to evaluate the main indicators of the operation of the project, yes clear Web site structure adjustment parameters, is a clear key to the layout of the main factors, but also to formulate the project's main reference basis for the Operation plan. Since the keyword analysis as the foundation of website optimization, then I will combine my keyword optimization project from three aspects to explain the keyword competition analysis contains content and attention, I hope to help you.

first, the number of Serp

Serp English for Search Engine Results page, that is, search engine searching page meaning. Through the number of SERP, can be very intuitive to judge the competitiveness of keywords. When observing Serp, the following two aspects need to be noted:

1. The number of rankings from the inside page to see the keyword competition. We need to determine how much of the first page or top three pages of the search results page is the home page, and how many pages are inside the site. Of course, if the SERP results show that the internal pages of the search results are more, then means that the degree of competition is relatively low, and the home page search results are more, it shows that the keyword competition is relatively high.

2. Search results to see the keyword competition is the keyword search information. When we search for a keyword, the search engine will show the relevant search results, the number of search results is very large, different search will produce different results. Of course, the more the number of search results, the greater the degree of competition, on the contrary, the less competitive. The specific degree of competition can be referred to the following data: Search results are less than 500,000: competition is smaller; search results 501 million: moderate to small; search results 1.003 billion: medium; Search results 3.005 billion: medium biased; Search results 5 million above: high difficulty words. Of course, the difficulty of different keywords in their cost input is also a distinct.

second, the keyword layout

The children who are engaged in website optimization know that the higher the competition of the keywords, the more The key words are placed in the keyword layout, and the higher the frequency of the keywords appearing. In search of keywords, if the competitor found that the title of the site contains a relatively concentrated keyword, and the position is relatively high, and in the title appeared two times, then the word competition is relatively large; if the keyword layout is more decentralized, and the keyword is in the form of participle, the word, This means that the keyword is not highly competitive.

third, Baidu bid

Baidu based on the number of sites to bid can also be a good judge of the competitiveness of keywords. Of course, the more pages displayed on the right side of the search results page, the greater the commercial value of the word, and the greater the competition. You can refer to the following data:

Price Ranking site 0: The competition is smaller, the price ranking site 1-3: belong to the middle of the small, the price ranked site 3-6: belong to the middle of the ranking site 6-10: belong to the medium bias, the price ranking site more than 10: the high difficulty word.

Through the analysis of the above data can have a better understanding of the site's keyword competition. So if you have the need to analyze the keyword competition, please refer to the above methods, I hope you can help seoer.

Article from Shanghai SEO company http://www.teachseo.com.cn/news-3-1.html, reproduced please indicate the source