The latest 10 Big SEO future development trend

For many people said that the old Seo has died, transformation, or promote the new SEO, this is not a need to pay special attention to things, we need to do is to do their own ability and vision of the promotion, reserve the ability to learn quickly, ASO or social seo or traditional SEO, the most important is your goal, Your users, the core is always people, in different platforms under the different rules of the most comfortable way to get your users eyeball, so in 2016, we may as well speculate on the SEO optimization of the 10 major SEO trends:

1, semantic network has become a necessary element

Last year, someone said: whether the site has semantic (semantic) tags or strategy, will start to affect traffic, but this year has not only affected traffic, but will seriously affect the SEO results.
We can see that Google has gradually launched a variety of algorithms, are oriented toward machine learning (machines learning) and artificial intelligence (Artificial Intelligence) direction, this is the last step of the search engine, To be able to understand the growing network of data materials. From structured semantic markers to knowledge maps (knowledge Graph), and then the Hummingbird algorithm (Google Hummingbird), RankBrain, and tensor Flow, Web sites with semantic tagging can more easily be understood by these algorithms for more benefits.
Semantic analysis now the search engine regardless of Baidu or Google have made a large-scale change, whether it is the algorithm, or the search results sorted even the form of display, have taken a big step, the future is in the complex mass of data to meet the individual needs of each user, rather than the previous general all data processing, Build the library, sort the problem.

2, user factors more and more affect the effectiveness of SEO

What are the user factors? Is how users search, and how users use your site, and the resulting data, that is, if your site is displayed in search results, but is not selected, the site is likely to be degraded.
If the searchers choose your site, but immediately return to the search results, indicating that your site is not satisfactory results, it is likely to be degraded, when users browse your site, will generate a variety of data, such as bounce rate, dwell time, reading pages, etc., this data will also start to affect the SEO results, SEO direction from the pure technical level to the more important factor, you should not only analyze the search engine algorithm, but should analyze the user needs.
This is what we have said before, search Experience optimization, this kind of impact because of the user, is Google has been reluctant to admit positively, a few days ago, Google said that the user's point selection will affect the search results in the ground , but later this article was corrected, but many experiments prove that the user factor is really an important factor affecting the effectiveness of SEO, your site to the user's satisfaction as an important indicator, to get a better search exposure.
Google Webmaster tools in the service agreement clearly write your data will be advertising push or data collection use, Baidu Webmaster Tools platform Traffic and Keyword function module: Click Volume, show volume, Ctr and ranked four dimensions, and ranking is displayed, click, clickthrough Rate Important factors calculated results, This means that your users ' use of your site's user track will be an important factor in evaluating the quality of your site.

3, voice search began to replace text search

Originally we are all typing to search, but after the advent of mobile phones and voice assistants, the situation will gradually change, voice search will begin to become the way you use action search, and because of the gradual increase in mobile search, so voice search will gradually replace the action text search, and even replace all text search, voice search is gradually common , it is possible that the traditional keyword will have a longer tail trend, and this is not known whether it can be implemented again in 2016.

What effect does speech search have on SEO? Is that the query Word will become more colloquial, no longer just important keywords, this change will also affect the keyword analysis and page content of the keyword layout.
It means that you don't just focus on the keyword layout of text search, but also focus on the layout of your colloquial keywords.
A period of time to participate in the Baidu meeting, Baidu mobile product manager made clear that the image search, voice search will be regarded as a more friendly function, sorting will be preferential treatment, Baidu's mobile sorting and PC sequencing is completely two systems, but the fundamental purpose is the same, Just PC-side those affect the sequencing factor into the mobile side of the font size, advertising location, interactive function, multi-device.

4. Research on the transformation of key words into main problems

As a result of the above-mentioned speech search and the hummingbird algorithm, the theme of the Web page (Topic) will be more important than the keyword (Keyword), so the original keyword research must be translated into the topic of research, only way to make the Web page produce stronger relevance, the theme of the study means that When the search engine receives the user's query, will begin to understand the search person's intention (Intention), if your webpage does not have in this intention inside, will not appear in the search result, means that the keyword research already does not meet the personalized needs of users, must carry on the more comprehensive topic research, To be able to cope with future keyword layouts.
Baidu Crawl a site when it will crawl a small number of pages, analysis and processing, extract features, set up your site's pattern aggregation, to your site content, pages, links for aggregation processing, comprehensive evaluation, that is, your site in a large theme, to sort or display alternative.
In addition, Ma Haixiang here to explain a point, the site is not frequently modified at the beginning of the crawl, and do not assign value copy low-quality content impostors, once the pattern low-level positioning, it is difficult to get out, at the beginning you have a good, high-quality pattern, the content of the next almost does not matter, This also reminds Seoer don't let your space or the title character, a good study of your subject, from your drill horn Eye Executive layer out of sight, a broad view of the strategy layer of things.

5, the content of the site interactive experience more and more important

A few years of content marketing craze, let everyone crazy produce content, the final result is rotten content more than excellent content, finally we will start to find that the original content for the king is not the guarantee of results, only with the structure for the later, there is a way deus ex, you reconsider whether your content is high quality, whether your content for the user to bring value, At the same time also to do a good user interaction experience, in a well-presented style to the quality of your content to push to the user.
Therefore, there is no correct website content interactive experience, and will not because of the many content and let you get the SEO results due.

6, Mobile SEO also need mobile marketing strategy

Mobile SEO does not need to emphasize, mobile is still the future traffic spindle, but it is not the production of mobile Web pages or simple mobile app can be, but must have a mobile marketing strategy, mobile marketing strategy refers to the enterprise by the consumer's action equipment use, personalized needs, geographical location, Mobile usage habits, from traffic to a deeper level of strategy layout to enhance profitability.
SEO is not a department of the task, mobile marketing strategy is the enterprise must be the overall consideration to achieve the task, that is, the mobile side of the mobile, the business layout will affect the rise and fall of a group of enterprises.

7, the website must pay attention to the website security and the transmission technology trend

HTTPS (The Secure Transport Protocol for HTTP) and HTTP/2 (the HTTP Transport Protocol second Edition) will be the two major web site transfer technologies that must be followed in 2016, as Google has said many times that it is necessary to use HTTPS for certain websites, as it can guarantee transmission security and improve transmission efficiency. For example, to register the login site, the future of HTTPS sites will have better trust.
By the end of 2015, all browsing software has been fully supported HTTP/2, for users, there is no difference, because the browsing soft experience of their own processing, but for the site engineers, must deal with the optimization and back-end differences, it is understood that the global although only 1.9% of the site support http/ 2, but HTTP/2 will certainly become a hot topic in the 2016 Start, website upgrade, your site must start to look squarely at these two transfer agreements and study how to use them on your website.
Baidu now fully supports HTTPS, divided into two situations:
A, the old website http upgrade to https,301 jump then update the map, submit the link, the specific Baidu how long you need according to the size of the website data.
B, the new site at the beginning of the use of HTTPS, Baidu does not support active crawling, you can use external links, the main link to submit, internal link entry construction and other ways to quickly solve the problems included.
Now the main engine of the Webmaster platform function is perfect, more and more open and transparent, can make better use of these resources to assist in SEO.

8, geographical factors into SEO focus areas

Usually mobile SEO is the SEO strategy that allows users to search your site on mobile devices and navigate your site smoothly, while local SEO is a SEO strategy that allows users to search for your physical store location and provide local services, not exactly the same, geographically (local) Apply to have the entity storefront, this kind of website in consider SEO time to focus on the geographical location prominent.
In fact, this is a cliché, but now the big connected atmosphere of the various industries continue to refine, before the national or most people's ordinary needs to do, now is a pinch of pain point needs to do, geographical location as a very representative factor, because people's social life is a large part of the geographical location for the boundaries to unfold, The first big city was carved up by the Giants, and the previously blank 3456 line would be the next to be contested.

9. The line between app and Web (H5 website) is gradually blurred

The original app and the Web (here is H5) is two competing platforms, but the end will break the boundaries and gradually blurred, users will not pay special attention to the information source is the app or the Web, because the Web is actually an app, when the entire network of information is mixed together, Whether it is web search or app search, will be a part of enterprise marketing, your SEO strategy must contain any general platform information, as long as the user will use the platform, are the objects that must be optimized.
And now most people have been awakened from the excitement of the app, high development and maintenance costs so many enterprises have to abandon the app, to H5 simple and convenient low-cost easy to operate the platform, as long as there are users in use, as long as they can bring goals, we can do, to study in-depth to do.

10, accurate flow analysis cost will be more and more high

Flow analysis tools in the search engine hand, when he does not want to give you information, you can only do stare, especially Google Analytics data from Java, many factors let the data have more and more signs, this phenomenon I have in Rui Chong Network blog "detailed Google Analytics calculates the principle of traffic and statistical traffic in the article that is introduced, interested friends can look under.
If you want to really get the data you can refer to, you will have to invest more resources in Google Analytics or other similar tools, but finally found that the effort to invest in these efforts, rather than on the product is still more real, especially the majority of the site does not need to use the analysis of Google Analytics that complex data analysis, Just like using SAP ERP in a small grocery store, but when you really need to accurately analyze the user's behavior and other data, you can find that the data is very different from the actual, and must spend a lot of effort to adjust the tracking method.
Do not assume that the data from the engine analysis must be correct, because there are many reasons for data errors, but it does not mean that you do not need to do traffic analysis, but you have to choose the most economical way to get the data needed, rather than swarm that everyone is doing is right.
Now the marketing platform, way too much, can bring the user's way more diversified, in you to do the content is good enough, the product does meet the user pain point demand, you will find any marketing method effective is particularly efficient, because your product is the core competitiveness of marketing.

The above SEO ten trends, will begin to appear gradually in the future 2016, more related discussion also will launch successively.

The latest 10 big SEO future development trend