The marketing demand of small and medium-sized enterprises has been drifting away from traditional SEO services.

Recently in the process of communication with some customers, the author found a problem, that is the marketing needs of small and medium-sized enterprises have been with the traditional SEO services gradually away. Said the straightforward point Xu is that many small and medium-sized enterprises have obviously confidence in the SEO is not enough, this phenomenon has long been exposed. The traditional SEO service is mainly aimed at the SME website, and with the business owner of marketing and SEO knowledge, entrepreneurs began to more value network marketing, the author refers to other marketing methods, such as micro-credit marketing, micro-bo marketing, many enterprises will look at these current popular marketing methods. Pessimistic peers think that the future of SEO is worrying, even in a few years, as a professional SEO people, you have seriously considered the reasons for this?

　NO1: Disadvantages of traditional SEO service

At present, the company is engaged in Enterprise station optimization of the peer also very many, customers provide a few keywords, or by the SEO practitioners for customers to choose a few keywords, is usually the layout of the home page in the main keyword. Regardless of what type of site, its flow mainly from the long tail word, the general main words of the competition is more intense. But those who are very small competitive keywords and no traffic, not very suitable as the main word of the site, small and medium sized SME station content page, a few dozens of product pages, more than thousands of product pages. Does not seem to be suitable for the whole station optimization, because the number of pages is still far from enough, unless the choice of long tail words to do very accurate. On the other hand, the whole station optimization is more difficult than the main keyword optimization, need to invest more time and energy, at present, it seems that the company is not willing to do such a service.

　NO2: How to innovate the future SEO service

SME Station SEO services will become more and more difficult to do, this is the inevitable trend, on the one hand, Baidu algorithm constantly updated to rank more and more difficult to do, on the other hand, fewer customers. In the face of these two pressures, how to optimize the company to survive it? In the traditional SEO services can be innovative, I think the SEO services need to be more refined, in the selection of words, flow targets and other links to do more detailed. If the previous keyword ranking is to flow, then SEO services after the pursuit of the flow and conversion rate, but for the SME station, most of the time we are helpless. Flow can be obtained through technical means, but the conversion rate is involved in a wide range, a page design is the enterprise station, even if there is a steady flow of SEO, it is conceivable that the conversion rate will not be good.

Enterprise Station is a business or business online façade, first store to decorate good, and then customers will be interested to see you sell products, finally can produce orders, that also have to the spectator clothing and product quality. From the purpose of marketing, SEO and any other marketing methods, compared with no essential difference, the key is to optimize the company can stand in the marketing perspective to help enterprises solve the problem of online turnover. Of course, this also needs the active cooperation of enterprises, in fact many small and medium-sized enterprises are reluctant to spend money, but also want to succeed in network marketing. This mentality is certainly unrealistic, so the SEO service to really innovate or change, the most fundamental or customer needs to change. In fact, this change has begun, so the optimization of the company also have to find ways to innovate.

Small and medium-sized enterprises need to integrate network marketing, but according to the actual situation of the enterprise itself, not micro-credit marketing, micro-bo marketing is suitable for them. In many marketing methods, enterprises also need a "cost-effective" network marketing methods, SEO is not without vitality, just said that need more innovation and excavation. Micro-credit marketing is not so magical, enterprises in the development of network marketing, it is important to choose the right product marketing tools. For example: Local fast food industry is more suitable for micro-credit marketing, but still that sentence, must work hard to tap the value of micro-credit marketing.

Article Source: Chengdu Dance Training http://wudao.xinruixuexiao.com/original publication reprint reservation address