SEO is Search engine optimization, UEO is the abbreviation of User experience optimization, that is, what is the relationship between the two? The author based on his 5 years of SEO industry experience, talk about their own views. From the point of view of Baidu, in the site optimization, SEO is just one of the means, Ueo is the purpose, ueo the goal is to optimize the site.
1, SEO is just the site optimization means
SEO is familiar to webmaster friends, here do not do too much explanation. The author in 5 years of SEO experience, found that some webmaster friends rely too much on SEO, I think SEO is just a means of site optimization, and site optimization is only a process of website operation. Excessive SEO is the example of the punishment of Baidu, well-known webmaster site Chinaz, A5 already have a lot. From the point of view of Baidu, Baidu is a search engine, it hopes that users can find value in the above and experience good content, which is the value of Baidu. As long as you grasp this, the site has a clear direction of optimization, that is, adding useful content, increase the user experience degree.
2, Ueo is the ultimate goal of SEO
UEO is to improve the user experience as the principle, improve the site function, structure, operation, vision and so on, so that sticky visitors, improve the number of Web site visits. Baidu request website to improve user experience degree, we also want to cater to Baidu such request, also must do well ueo. From the point of view of Baidu, we carry out the purpose of SEO should be ueo, only the right direction, Baidu will be more favored our website. The author of the Ueo World Factory Network, in the implementation of 3 months after the site's collection and access to a large number of increases in the absence of a deliberate outside the chain of the case, outside the chain of two-week growth of 30 million. SEO to Ueo as the goal, so do not worry about the search engine penalty, the site will also enter a benign stage of development.
3, the UEO goal is the website optimization
I think that to do a good job ueo must be considered from all aspects of the site, such as access speed, content value, the appearance of the page, the function of ease of use, clear navigation, easy to register and fast. When doing ueo must be completely on the visitor's point of view, do not consider yourself as a designer, you will be able to find a lot of decisions UEO success or failure of the details of the problem. Ueo done, you and Baidu have a unified goal, Baidu will also favor your site. This is a virtuous cycle of the process, the author of the World Factory Network is taking this road, through the UEO to establish the best website to meet the requirements of Baidu.
SEO, Ueo These concepts, is a lot of webmaster in the continuous practice of summing up on the basis of. In the website optimization process, a lot of questions stand in the angle of Baidu think about it, will be solved, change an angle to see SEO, ueo Your understanding will be different.