The revelation of the independent blog to the industry website

Independent blog and Industry Web site (note: Refers to an industry's comprehensive portal site, different from the blog form, temporarily think of a better term to express) are published in a variety of views, at this point, they are the same, but in other respects, but different. Although the independent blog in the human, financial and other aspects are often less than the industry site, but has its own advantages, influence is not necessarily weaker. Independent blog is often maintained by one or several authors, some independent blog to accept contributions, and some independent blog is original.

The independent blog is mostly a person's blog. The webmaster of a person's independent blog is often a celebrity. For a person's blog, whether in the original or in the election manuscript, are more able to reflect the personal taste and vision, easy to form a unique style. A person's independent blog is usually updated only one or two articles a day, or even a few days to update one. A small number of articles is not necessarily a bad thing. Every day an article can concentrate the reader's attention and discuss the topic more, the reader can also be more patient to read out.

Independent blogs are more like an industry site. Multiple authors to jointly maintain, will be more energy-saving, the article is also more updated. But also can create some problems, for example, blog content is difficult to form a distinct personal characteristics, the quality of the article is uneven, it is difficult to form a star effect like the former. The amount of content that is updated every day is distracting the reader, not the discussion, and so on.

For the industry web site, such a problem is even more serious. For a reading for the purpose of netizens, the industry site appears too bloated, often let people do not know where to begin. This not only manifests in the column and the article numerous, also displays in the profession website besides the article, but also has the downloading, the paper, the picture, does not have the profession news and so on the mess content. The author found that these sites may be richer than the blog content, update more frequently, and other reasons, in the PR value and keyword ranking performance better than some independent blog, but this does not mean that they are more popular or more influential.

In addition, the industry Web site more difficult to form a unique style. The industry's web site often has senior editors from internet companies, these editors have their own keen vision of the industry, a broad network of contacts, rich editorial experience and relatively strong capital, but not necessarily for a certain industry insights, they are good at a station to do a comprehensive and in-depth, but may not be able to make it unique. Some of the latest foreign information, extracts the latest comments of domestic experts, these others can do, in addition, the site behind more participants, Manto, the industry site is prone to tread situation.

The last point, especially important, is the personalization problem of the industry website. For enterprises to do micro-blog marketing should know: do business of the official microblogging marketing is the best corporate personification. Specifically, it is not always in the official tone to release the message and participate in interaction, let people guess who is behind, but should have a personal style, micro-blog defenders should put down their posture, speak words, with fans cordial exchanges. To the website, if can make a website personification, the nature can leave a more concrete and deep image to the reader, be advantageous to the brand marketing. But relative to independent blogs, industry sites are not easy to do this.

For the above problems, the industry website can be improved by adding original content, formulating content strategy, unifying content style, restricting content quantity, adding special columns, increasing the exposure of editor-in-chief himself and works. Industry website So, the enterprise website is also not. Independent Blog Although less powerful, but there are many worthy of these sites to learn places. The internet is moving towards personal development, the site not only to people-oriented, but also like people have a unique style.

Source: Submission, author: Brand Ba Zi, the original link.