SEO optimization process always rise ups and downs, avoid included in the turbulence and ranking fluctuations. In general, sometimes it is our own factors, and sometimes the search engine itself, regardless of which aspect, we should have full grasp and basic solutions. Today and you talk about my point of view, that is, SEO needs the right remedy, to find the reasons for the disappearance of the rankings and the fundamental countermeasures.
Caused by the change of oneself
Their own changes caused by the ranking fluctuations are often chain-like, such as the disappearance of keyword rankings, the site is also showing a decline in the trend, the site's traffic and income are followed by changes. Often the reasons are manifold, under normal circumstances, such as external chain manipulation, revision (URL change), label changes, space instability, DNS instability, update ups and downs, too much collection (acquisition and reprint of different) and other mainstream factors, this time we know what the reason is the most obvious cause. General problems, you need to chase more than two weeks or more time to see which time we are doing to the site, so as to grasp the more accurate, more powerful grasp.
SE itself changes cause
SE itself will also have a certain fluctuation, there are algorithms to adjust, but also accumulated cheating caused by the small drop right, more by the opponents beyond, resulting in the possibility of ranking decline. These factors can be attributed to SE, and now give you a separate summary.
1, temporary changes, a normal: temporary changes in the situation we have encountered, the search engine itself is a huge system, so many places are gradually improved, so the possibility of error. Sometimes the snapshot back, ranking down, a wide range of fluctuations, we need to see a number of sites can understand one or two, do not need too much worry. This time, wait is the best solution.
2, cheat accumulation, need to adjust the method: sometimes not the above causes, but also some other factors, these factors we may not perceive, but carefully imagine, we can know its one or two, such as our long-term fixed the same local hair chain, such as always piling keywords, such as the station group, may have no problem, But these bad practices to se accumulate to a certain extent, will be punished. Rome is not built in a day, and used in SEO is also the truth.
3, opponents beyond, such as rowing: The last factor is more reasonable, that is the opponent beyond. The general key word is that there are a lot of webmaster in doing, so we are all very hard to optimize, if our site optimization resources and technology without competitors high, then most likely is the successor, by the opponents. But this is generally a small range, such as the decline of 1-2, this time the strategy is to refuel themselves more for their own site to increase the right.
Several of the above are the rankings disappear or decline more common reasons and basic countermeasures, when the reality of our site rankings received a certain impact, we need to calm down to find out the reason, if not the search engine itself, then certainly is its own factors. In the process of optimization, in fact, the ranking fluctuations are normal phenomenon, we do not have to worry too much. And if the rankings disappear, you need to really find the cause and give it a solution.
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