The SEO Road of small and medium-sized enterprises from the recognition to pay attention then will cultivate

Small and medium-sized enterprises want to develop, I think we must not give up the network this piece. Network is a treasure, can give us a lot of golden eggs. Especially for some small and medium-sized enterprises that have just started, we must attach great importance to the profits that the network can bring. And talk about the network of a lot of business owners initially for the network is not from the beginning of the SEO, but from the beginning of Baidu promotion, there are many bosses spend a lot of money every year on the ads, business owners must also be very heartache, so some entrepreneurs know SEO, also want to find someone to do SEO So slowly small and medium-sized enterprises began their own road to SEO. This is what I want to share with you today one experience: small and medium-sized enterprises have to go to the road of SEO.

　　

　　1, the understanding of the road: to understand SEO to understand the role of SEO

It takes a long time to get a full understanding of a thing, and many business owners may balk at the complete strangeness of SEO. But the business owners want to earn more money, will certainly cut expenditure, and the network is a big development direction, a forward-looking business owner will be more contact with the network, and then slowly have their own a bunch of friends on the network. So slowly will certainly contact the SEO aspect talented person, slowly has the understanding to the SEO.

Yesterday I met a friend who said he had just opened a company, before is to help others work, now want to come out of their own dry, mainly to do the daily plastic things, he is more attention to the site this piece, want to find me to help him optimize the site, although the final reason for the price did not talk about good, but we talked very happy, He also for SEO know a lot, know the role of SEO, so we this friend handed down. A lot of times the owner of the enterprise station for SEO understanding is this start.

Of course, this is only preliminary contact, want to better understand the SEO need to really feel the role of SEO, so will certainly like this friend like to find someone to optimize their website. I have a client is this, last year when he earned a good tens of thousands of yuan on the site, although not much, but he only spent thousands of yuan optimization costs, so this year he still want to rely on optimization to earn a small amount of money. This is the understanding of SEO slowly clear. How much you invest in SEO, and then rely on SEO to get a lot of profits, a comparison we can know the role of SEO.

　2, pay attention to the road: understand the role of SEO to pay attention to the benefits of SEO

When you gradually realize the role of SEO you will pay more and more attention to SEO, especially when the SEO can bring to their own big gains, this will cause more attention to the enterprise, a well-known business will slowly accounting SEO one months or a quarter, set a year to bring benefits to the enterprise, Then decide on their own investment in the network, such as some site owners began just a site, and then build several sites, recruiting more SEO staff to manage the optimization site.

I have a friend in a company to help people do SEO, his company is the case, the first time just to sell a product, the boss is also very rich, the beginning of a very pay attention to the effect of advertising, everywhere to play ads, what the Beijing News, there are some big sites such as 39 health nets, as well as in all over the small television stations advertising, The monthly investment is hundreds of thousands of, although earns much, but spends also more, later, the boss found a group to do SEO set up a team (which has my friend), after 1-2 months of optimization, web site traffic not only did not reduce, the customer instead increased, advertising investment is also less than half of the year-end when they have been rewarded. Now the company has developed several products, each sell very hot.

Analysis of the boss can get more revenue through SEO, is because of his SEO benefits enough attention, dare to Jiliuyongtui, in the promotion of the large flow in the selection of SEO, and the formation of the SEO team, for their own site in the search engine's natural flow to rob more of the share, also disguised to improve the site's revenue.

　　3, cultivate the road: pay attention to the benefits of SEO to cultivate the SEO team

A good business development, offline staffing is critical. Enterprises have begun to pay attention to the benefits of SEO must be with a forward-looking telescope to see more clearly, enterprises in the network must cultivate their own team, especially in the hope that through the SEO to give business benefits must pay attention to the training of SEO team.

The SEO team needs three kinds of power: cohesion, execution and competitiveness. Cohesion says that we have to United, the strong to a place to make, comprehensive optimization of a website or several sites, not to achieve a goal to pay efforts; execution is very important to team operation, if a team does not have good execution ability to complete the task to be completed; Competitiveness is about competition between teams and teams. , the competition within the team, the team and other site team to compete, these competitions together constitute the core competitiveness of the SEO team, the stronger the competitiveness of our ability is certainly stronger, the more can make effect. These are the enterprises need to cultivate.

Well, here's what I'm going to do with this article.

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