The SEO strategy of UGC Content-type Tourism brand website

Hot Belt Tourism Network "So-called fate" invited me to answer the search questions about their company Tourism brand site optimization suggestions, through the communication with his QQ to understand the site using UGC content form, this kind of spontaneous content construction form is the site to thrive on an important link, but if there is no good SEO strategy as a guide , then in the construction of the content will inevitably encounter the following problems:

1. The quality of website content construction is not controllable. User-initiated content construction can bring a lot of original content, but the original is not necessarily the best, the quality of the content is due to the same needs of different groups of people, or the user spontaneous construction of lazy behavior and become uncontrollable, a large number of sentence content or duplication of issues, repetitive topics, or directly on other sites reproduced content, To some extent weaken the quality of the site content.

Example: Want to go home, want to travel, hateful can't buy train tickets WOW!!!

Low quality question and answer case

This kind of question and answer is to express some of their own feelings, but as a question is not so high quality, you can provide users with a voice of the small application, and focus on the quality of user questions and answers good control.

2, the user participates in the website content construction The positive degree is not controllable. The user spontaneous construction content is a kind of ideal state, this point relies on the user's consciousness completely, this is precisely the website construction Big Malpractice, if the website cannot maintain one order of magnitude the renewal, may lose a lot of content to be included, so here if the website does not have a special attraction point, Users are reluctant to take an active part in the daily increment of content on the site, relative to the increment reported daily.

Investigate the number of active users on the site and why inactive users are not actively involved, targeted solutions, such as the 19 floor of the station activities are done pretty good, each partition within the organization of activities can be fully mobilized users to participate in, such as the Marriage and Family section recently has an activity is about thousands of people free to try makeup, Among them, the number of people involved in browsing posts is 288733, the number of replies is 361, so the activity participation can be seen.

19 Floor Community Event

Of course, this activity is more important in mobilizing users to release the theme of free makeup on the subject, write after the feeling of makeup, which actively mobilized the user's participation in the content construction.

3. The quantity of website content construction is not controllable. The number of Web page content in a certain cardinality of the increase in the UGC site to show the level of user construction, but also the site can get the search flow of an indirect performance, here is the most difficult to control the number of content construction, although from the site itself to the number of content building the more the better, However, the content of the sudden drop of the process may affect the search engine spiders to crawl the site, and the impact of the number of users involved, the time period, festivals, content topics.

For example, the Spring Festival, most of the travel friends may choose to go home for the new year, then at home when the interaction of the site is certainly a lot less, participate in the construction of the content must be much less, here can organize some activities, such as the Spring Festival family of the series of travel feelings.

Talk about these three questions, may be in the content of the marketing of some views, then UGC content-oriented tourism site how to optimize the content of the SEO? Here are some of my ideas:

1, website content quality setting standard

For the UGC content model, resulting in the quality of the content is not controllable, although to a large extent, the decision is the user, but do we do not develop a standard to guide users to higher quality operations. For example, the question-and-answer Web site Baidu has spent a lot of time to develop a system, the user asked when the possible answer to the recommendation, reduce users to repeat questions repeated questions to control the same content page, this guide users do not do repetitive content construction is the site itself a standard.

Baidu know the question and answer recommendation

Still, with the question and answer model of content optimization to give examples, for the same question and answer title, this is understandable, and the combination of different answers to the page may also cause a certain difference in content, but we can answer to the content of the contents of the water is folding does not show that the outside of the community to do quite good, A lot of simple, low quality content is folded up.

seowhy question and Answer folding

Of course, this kind of standard to accumulate little by little, for the tourism industry, we can actually more encourage users to participate in the sun travel photos, through the way to obtain high-quality content.

2, the user's participation, pay and return

Always remember a rule: the user's participation and pay deserve our return. And all communities encourage users while also giving them sweetness, which is conducive to the harmonious development of users and communities. Models to learn from:

A, forum title integration level model, a certain level of users have more browsing operation rights.

B, the Forum invites the system, the user will specially cherish is invited the qualification.

C, forum Star recommended, weekly recommendation forum to participate in and get the most support users.

These models can also do their own ability within the scope of innovation, mobilize users for the Forum building.

UGC Content-oriented web site content optimization There are some follow-up research, this time to share here, I hope to help.

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