The transformation way of SEO imperceptibly

I remember Anuagang recently shared the North Drift scholar's "SEO changes over the years" this article, feeling quite deep. Indeed, with the search engine and the Internet environment continues to develop, SEO is also imperceptibly changes, slowly towards the road of transformation. The next cow simple talk about the transformation of SEO road.

1, personal webmaster to the optimization team

Remember when you first contacted SEO, feel oneself omnipotent, hold the day is the eldest brother I am the mentality of the second, feel that they will do the station, and will be SEO, as long as there will be a site I have a day, but with the accumulation of work experience, only to find their previous ideas how ridiculous. When they are immersed in the traditional chain release, soft writing stage, some webmaster and cattle have been transformed to the stage of team warfare, which is also some seemingly less competitive keywords to do the home page volatility is a big reason. When you stare at the natural flow of the day, Team SEO has begun to diversify marketing tools, combined with blog marketing, micro-blog marketing, Word-of-mouth marketing, micro-credit marketing, QQ Marketing began to have a huge circle of users and communication circle, when they realize these things, cattle and their team's marketing account, The number of fans has been far away from the back, at this moment to realize that they play some things, the original in the Internet can have such a large marketing value, the individual has been in the team Battle of the era far behind, the natural flow has been eliminated by the diversified flow.

2, the flow ranking to the user and brand transformation.

With the development of Internet environment, when through their website keyword to do rankings, it has become increasingly difficult to do, while from life to social, gradually understand the impact of users and brands. We all know that buy electrical appliances to su ning, buy clothes to Beijing East, buy books to when, Amoy goods to Taobao, sourcing to Alibaba reason, Brand is easy to be user deep memory, and the user will be remembered after the dependence, but also in the user's life circle will be spread. Instead of wasting energy on keyword rankings, it is better to put energy and ideas on the spread of the brand, once the brand has been spread, bringing users and benefits is immeasurable. So how to do brand communication and lock users, here is not much to say, because the ox is also in the study, in this is not fraught.

3, technical knowledge to the transformation of marketing knowledge.

Now in doing internet marketing, technical knowledge has gradually been eliminated, marketing knowledge more and more attention, spend time to learn an Internet skills, as well as to explore a marketing means, and constantly try various channels to publicize themselves. For example, the most recently seen advertisement is "Jiang Xiao Bai", a traditional liquor to achieve this degree of enterprise, rare, its "cock silk type, literary heart, The pursuit of simple life," the marketing means to firmly grasp the majority of 80, 90 of cock silk users, tyrants rare, but the cock silk to remember, It can be seen that its market and the huge consumer groups. Its product propaganda novelty attracts eyeball: "Eats the hot pot to sing the song, drinks the small white to draw the fist, I am the literary youth"; 1 bottles of green ticket =2 bottle Jiangxiaobei to facilitate the friendly conversation between the brothers ";" Sometimes, we say the wrong thing, we do the mistake, is because of the river small white temptation. At the same time also from the side to reflect its marketing tools and marketing knowledge of the degree of attention.

4, keyword ranking, click on the amount of browsing to the media, user needs change.

With the development of social software such as micro-credit, more and more people choose to use these social media to pinpoint their users and needs. For example, through the micro-trust public platform first Circle after marketing, first recommended after the push, which also verified the core of micro-marketing: First circle people after marketing, circle people rely on activities, marketing by content. It seems that the power of the media can not be ignored, through the media circle to understand the needs of users, improve products and services, its timeliness and accuracy, far more than the value of keyword search.

5, reverse chain, outside the chain to the social chain, social sharing chain.

In the circle of life, many friends through micro-blog, micro-letter, QQ community and other media to share links, share products, short time, quick to let more people know, its timeliness far more than the chain and the construction of the chain, without careful planning outside the chain and the construction of the soft text, do not worry about will be blocked, arbitrary, its format can be diversified , the means can be diversified, do not worry will not be included, do not worry about being deleted, as long as your friends enough, the number of attention is broad enough, your content and link sharing the spread of the surface is wide enough.

6, from the keyword to # #标签的转变.

With the development of mobile phone clients, QQ topics, microblogging topics, community topics, such as the rise of many social tools, so that more users through a variety of channels, various platforms in the mobile end can be very convenient to see a variety of topics and heat theory, its marketing means shocking, keyword search in the mobile phone accounted for less and less weight, Topic and hot more and more popular, we can't help thinking that the original SEO marketing means can be overturned to this extent.

7, content release to the virus marketing.

When you're struggling to design and format a piece of content, viral marketing has completely overturned your traditional thinking that when an ad appears frequently in your life, social networking, and attention to the Internet platform, you will be forced to accept that this is what viral marketing is all about and what the content release cannot achieve. Viral marketing is one of the most proven marketing tools of many years and one of the most time-tested methods of promotion.

Summary: With the rapid development of the Internet, a variety of social platforms, and its business opportunities and marketing tools are not poor, as long as the operation is appropriate, will be summed up a set of their own marketing tools.

This article by the SEO consultant Aniu collation release, reprint please specify the Source: http://www.seobytalk.com/post/seozhuanxing.html