Tips for SEO keyword Strategy planning and sharing

On the internet to talk about SEO article is flying all over the sky, there are basic tutorials, have experience sharing, there are also east to move west together. But the SEO keyword strategy planning of the systematic article relatively few, vegetable root tan share some of their experience in this area.

First of all, some understanding of SEO should know, SEO is a system engineering, there are station code tag optimization, site content optimization, outbound link building, domain name space factors these big modules. However, the vegetable root Tan Network Marketing agency believes that we should conduct keyword strategy analysis before the details are specifically manipulated.

Often see a lot of Web site SEO do not attach importance to keyword analysis, site keywords are out of the imagination, with the subjective will to choose the keyword, or blindly choose a broad and competitive keywords, eventually lead to or is the site keyword because of competition too strong, delay optimization, or is the keyword search too few people, the site no traffic, Or is the keyword to bring the flow is unrelated to the flow, the site has no transformation. It can be said that if the keyword selection is not appropriate, the next optimization will be less than the effort, or even all in vain. Vegetable root TAM The Network Marketing organization summarizes the following steps according to its own key strategy for customers:

The first step is to search the keyword by using the tool

First, choose some key words in the core business or industry, and then through the Baidu Auction background keyword tools and Google keyword search keyword keyword precision searches (Google used very little), when the query, it is best to use a wide range of matching and standard matching are checked, because some of the difference is relatively large, The keyword and search volumes are then sorted into the keyword search volume table. Generally this form is less than hundreds of keywords, a lot of good tens of thousands of have.

　　

Many people use Baidu index data as a reference, Baidu index only reflects the search trend and competitive trends, not the real search volume response, and network marketing and traditional marketing one of the biggest difference is: accurate data. And, Baidu Index data is said to have a lot of water, Baidu Index related key words too little data. Therefore, personal suggestions do not use Baidu Index to do the measurement basis, can only refer to.

Many people want to say, our company did not do bidding, not into Baidu bidding backstage. Vegetable Root Tan think, if you want to do one thing, there must be a way to find a friend to borrow Ah, after using the password can not be changed. After the keyword search volume comes out, then we will analyze the keyword competition degree.

The second step is to analyze the competition of the key words

From the keyword Search volume table to select a relatively large number of keywords, and then one by one in Baidu Search, analysis ranked on the first page of the site. Look at the various optimization performance and related data of these websites, for example: How long the site, site internal optimization, site included, snapshots, outside the chain, high-quality outside the chain, the wide range of the chain, website PR, other keywords ranking, etc., here need to use webmaster tools and keyword ranking query tools. After that, do you analyze your site for the first page? How long does it take? How much resources to invest?

This step, there is a lot of qualitative analysis of the composition, first of all, if the list of keyword search analysis, the workload is very large, so need to be judged by some common sense, in addition to the competitive ratings and their own site optimization is the need to synthesize a variety of factors.

The third step is to identify core keywords and secondary core keywords

This step is simple, the previous has done a lot of analysis, this step is the results of the analysis into a document. But this step should be prudent, while the core and secondary core classification should be clear. Generally, the core keywords on 3-5 words, the secondary core keyword is also about 30. Core keywords are generally arranged in the home page to optimize, the secondary core keywords according to the actual situation, or the channel page, or the core product and business page to do optimization.

fourth step to develop long tail keywords and special keywords

Basically the first step of the table is the need to optimize the category of keywords, and we need to do the region also to take into account, forming a combination of long tail keyword. At the same time, we need to do some specific keywords, such as: to intercept some of the competitor traffic keywords, as well as the target audience's behavior to analyze some keywords, these keywords may not directly related to the business, but search these keywords are their own target customers.

Step fifth compose the website fixed page label and arrange the keyword layout

When the keyword strategy is well planned, then we need to combine the site's relevant channels to layout the keyword, for the home page, channel pages, product pages and other sites relatively fixed pages, we need to write meta tags, and arrange the key words in the layout of the page, consider the location and density issues.

Sixth step optimization of Web site dynamic content combined with key words

Generally speaking, the long tail keyword is to use the website dynamic content to optimize. Therefore, when editing the content of the site, we have to combine the keyword to do. The website long tail keyword and special key word form need to give to the website editor, and to do SEO related knowledge training.

The original text is published in: Vegetable Root Tan Network Marketing organization http://www.cgt88.com, vegetable root tan global Start, welcome reprint, reprint please provide source. Thank you very much.