To do news site webmaster SEO suggestions

I have contacted a few do news site SEO, of course, is on the internet, and finally did not see them adhere to, because the news site to come out is not easy, large portals will preempt almost all the good rankings, so the website promotion work becomes very difficult. However, if you are interested in news sites, you can start from a specific field of journalism, where I give my own suggestions for SEO, I hope you have a certain degree of thinking to expand Help. The general news website only then starts is very difficult to be the search engine to include the news source. Our forum in Baidu or Google when the current news is often seen such integrated search results, such as the recent hot news, search for radiation:

　　

Google searches for radiation

Can see the site into the news sources are a certain well-known, there are people familiar with large news sites, there are local well-known sites and so on. So what does this mean for SEO?

News sites can enter the search engine news search is most important to be the search engine into the news source. Although the small station is more difficult, but adhere to do long-term regular news stations, to make the brand, can have such a goal. You can also submit a website to search engine News source page, the specific address search a search will know.

News sites are included in search engine search source, the entire site of all pages have significant SEO significance! Whether it is the average page ranking ability or collection efficiency is a significant upgrade. Then SEO should pay attention to, to become a good news site, it is necessary to understand the search engine treatment of news collection and ranking mechanism, this is a little difference.

First or original. Original can be applied to all types of websites, there is an original with a good start. For news sites, even if it is hot news, you reprint the time is very early, but the value of the reprint is still less than original, SEO effect is not as original, this search engine will judge. SEO should pay attention to update the expression form, and then publish the news in the quickest form.

Secondly, the regional nature of news. The search engine treats different geographical news to give the same rank. In short, Chengdu's news story, Chengdu's news site has a higher ranking advantage. For SEO, you should take advantage of this principle to update the local news more. Do not know SEO and webmaster noted that the Xinhua news agency, NetEase, Sina's press report did not, the beginning of the news to list the time, organization, location and so on, for example, Xinhua news agency, Beijing, March 20. This makes it easier for search engines to judge the timeliness and regional nature of news content. In the timeliness and regional gain advantage, the news ranking also has the advantage.

Then the site weights. When it comes to rankings, nature can not be separated from weight, and the weight of the site in turn has a decisive impact on the ranking of news content. But the weight here not only includes the weight of the website domain name, also not only said that the site has a large number of outside the chain, but also includes the weight of the website news theme. For example, a large number of sports news sites, in the sports news industry has a high weight, specific point, if we assume that www.***.com is it news station, a large number of long-term updates to high-quality it news, then at the same time coverage of the IT industry news, The domain may have the capital to compete with the IT news coverage of other big websites.

The last point of attention: page clicks, picture advantages, other SEO page optimization factors. News clicks this certainly has some influence, the user concerns the more news website, often is the user prefers the landing website, the search engine naturally will give him the good rank. But the picture factor lets the search engine more identify the news the value, is more popular by the user. As for the basic SEO page factors, such as the title, URL, and so on and so on, do not have to say, do the optimization of the staff know.

Basically, do news website Update news content has the above attention point, this is SEO must pay attention to. Of course, I have not done news sites, and do not have the confidence and interest to compete with large sites, if you are interested, so long as the insistence, combined with a number of specific methods, may be effective. Once the new Web site goes into the eyes of the public and the search engine, then you are not far from success. Article first Chengdu website promotion, the original address: http://www.seo147.com/read.php?tid=2198, reproduced Please indicate the source, thank you very much for your approval.