To the full swing of SEO poured a basin of cold water

In recent years with the rapid development of SEO industry, SEO has become a number of enterprises to carry out online marketing indispensable means, and this online marketing can not be separated from the view of SEO is also being imperceptibly recognized. In this concept of the development of many enterprises or industry people directly to the SEO and online promotion of the equal sign. Is this really the case? The author of this has a different view, today I share a few different views, to the full swing of the SEO poured a basin of cold water.

　First, the long-term cost of SEO is still too high

In search engine marketing, we always like to take PPC ads and SEO promotion methods to do comparisons, that SEO is a means to promote money. Indeed SEO with PPC surface looks seo more cheap. But the cost of the author's talk here is mainly the cost of the risk including the time cost and the uncertain factor. First about the time cost, we know that SEO often need a very long period to have a certain effect, this period need to expend the energy is huge, the effect is not three days of things, often the minimum need three months or so time, some sites if the optimization direction error, three months are difficult to see effects; If you want a quick, Short-term marketing promotion, SEO is not an ideal choice. The second is the cost of risk, we know that SEO has a serious dependence on search engines, if you do not operate properly or search engine algorithm updates, then your site will be able to usher in a period of black. As a reliance on online marketing enterprises, if all the focus on the SEO, if one day the keyword rankings disappear, then the impact on the enterprise will be huge.

　Second, SEO is a passive way to promote

SEO is not the best way to promote, if we analyze SEO this mode of promotion, you will find that the promotion of SEO mode is mainly to catch the search has shown the intention of demand, such as we optimize the "Apple 5 phone How to order", "where can buy Apple 5" Such long tail words are generally used to find search terms that searchers often use. And if you want to promote a new product, such as "Pear mobile" promotion, in a short period of time to let more people know that we can only use some of the industry's keywords, but this case SEO is not always the best way to promote, will need to consume a lot of time. At the same time we know that if our target users do not use search engines to search, then our SEO can not play an effect. All these have created the SEO is a kind of passive promotion situation.

third, SEO topic creativity and communication is still slightly inadequate

Compared to other promotional methods, SEO promotion is still slightly less creative, especially in some hot topics, and just SEO role in some hot topic of drainage and promotion. The following I briefly cite an example, such as the previous very popular concern of the "cousin", "Smile Director", the dissemination of these topics are often through the forum to promote (mop, tianya, etc.), micro-blog promotion in the spread of the crowd, SEO is obviously not competent. Sometimes the use of micro-blog promotion, forum promotion, etc. is also a rapid access to the promotion of attention.

Today, in the way that social media has done, network promotion can not only be limited to SEO, there are more than SEO more effective traditional or new promotion methods, such as our well-known forum promotion, QQ Group promotion, blog promotion, and relatively young social network promotion are some good choices.

Summary:

In the promotion of a large number of today, as enterprises should not directly to promote online and SEO to draw an equal sign, if an enterprise put all the eggs in the search engine this basket, it is nothing but a bomb for the enterprise to bury an irregular, and it is difficult to promote the company's online bigger and stronger, only to spread the nets to hit more fish, I hope that this article on the online promotion of a certain enlightenment. This article comes from the fashionable woman net http://www.43.cn/original, reprint please reserve the source.