Top 10 most common mistakes in Seo

First of all, we should point out that everything cannot go to the sky in one step, and the same attitude towards search engine optimization is true. You cannot get all things done at the same time because of your painstaking efforts, and expect to succeed in an instant. Search engine optimization requires you to take a series of single actions to gradually break through various web pages to achieve specific goals. When our seozone network optimizes a customer's website, it usually splits the website into a specific and important webpage based on the keyword phrase we have identified in our research, and optimize various webpages based on these phrases. Matching keyword phrases are added to the webpage title, webpage file name, H1 tag, descriptive text, keyword meta tag, and webpage content. At the same time, it is also important to ensure that the web page does not encounter any errors and complies with W3C standards.

Many netizens try to optimize their websites by themselves. The following ten points are common errors during the optimization process.

1. Inappropriate title. The title is the most important part of a Web page. After a search engine spider logs on to your website, it will first view the title of your web page and make a general evaluation of the title. Then they will browse the Web page to see if the content of the Web page matches the title, and finally rank the Web Page Based on the matching degree of the web page. Adding a title tag is the best way to tell the search engine What Your webpage is about. If you use it properly, it will be of great help to improve the website ranking. Add the main target keywords to the title and follow the "Left important" rule. Generally, words that are closer to the left are more important. This is the left-side rule, the keyword stemming technology can also be used to remove unnecessary links. The stem technology is significant in English website optimization, but it also has some reference for Chinese website optimization. Remember, make sure that your title matches the content of the webpage, and make sure that the descriptive text and META keywords on your website are unique. The title and content of each webpage on the website cannot be repeated. Otherwise, your website may appear in the supplemental result of seprs.

2. webpage file name. If you are using dynamic websites like joomla, or other content management systems installed with the search engine friendly URL parser, this is important. Joomla is an excellent open-source content management system. It is a software system developed using the PHP language and MySQL database. It can be executed on Linux, windows, MacOSX, and other platforms. It comes with a very good Seo function. Once installed, it will soon be indexed by search engines. In joomla (and most other dynamic websites) URLs, such as "index. php? Option = com_mtree & task = listcats & cat_id = 1766 & Itemid = 35 "normal URLs can usually open websites, but the problem is that human visitors and search engines cannot understand these URLs. Installing a search engine-friendly URL component will make your webpage more meaningful. Similarly, adding keywords to these webpage names will be helpful for Seo Of Your webpage.

3. Duplicate or bad webpage content. In a successful SEO campaign, it is also critical to ensure that there are no duplicate web pages on the website. Many websites often copy or copy content from other websites. As far as I know, the search engine rankings of such websites are usually not very high. I have to develop some decent and unique articles by myself, or hire professionals to help you write a good article. All Netizens hope to link to websites with unique and friendly content. If your website appears in Google's Supplemental index, make sure that no duplicate content is found in your title, descriptive tag, Meta keyword, and webpage content, is the only way to free your webpage from adding indexes.

4. No link. Previously, we discussed the most important Seo skills in Webpage internal optimization. Now, let's look at a concept of webpage external Optimization-link. For anyone or a website, every reverse link means others' support for your website. The number of links is equivalent to the number of votes. If the website you are connected to has a very high webpage level (PR value), the search engine will be very optimistic about your website. In this case, select the appropriate keywords, titles, and good webpage content, it is only part of SEO. Only optimizing the webpage content does not mean that you can automatically obtain a decent webpage level. To ensure the SEO movement is successful, you must obtain reverse links-this is probably the most difficult part of search engine optimization, because you must promote your website on the Internet! One way to quickly get links (within a few weeks) is to advertise through paid advertisements-Google, you will find many good text link services on the Internet. Reciprocal links are a bad method, because you must export a corresponding link when you get each link. If you accidentally link to a website that has been blacklisted by Google, you will also be punished by Google. One-way links are the ultimate goal of the SEO link movement, so you must find some directories to Submit websites, post in forums, write articles, and submit them to the articles directory, contact other website administrators to see if they are willing to provide links.

5. Introduce the anchor text of The Link (incoming link. Previously, we have pointed out how important reverse links are to be obtained. Now we need to point out that the anchor text of these links is equally important. Keywords in the link anchor text will let the search engine know what the subject of the receiving page is, and the website you link should be related to your website. Taking myself as an example, our company is also engaged in Webpage Design. I will get a link from the webpage storage provider and the joomla website of the open-source content management system.

6. Poor internal webpage links. Now, when we return to the internal page, we all know that it is also important to ensure that the webpage with the anchor text link in your website matches the target page. You can control the internal links from your own website, so make sure they are all related. At the same time, the link title and webpage content must match the primary keywords on the target page of the link.

7. Invalid link. I suggest you use link detection tools like W3 Org to detect and correct all dead links on your website. This is one of the basic tasks of website maintenance and search engine optimization, never let visitors enter the 404 error page on your website. It is also critical to check whether webpage tags, HTML, and XHTML are valid. The W3C website also provides relevant check tools, which are available for free.

8. Be patient. Search engine optimization is not a task that can be completed in a short period of time. optimization is a step-by-step process. You need to create unique web content, check, identify, and check search engine rankings, each step must be accurate. Don't try to optimize your website in a second or two, let alone keep your website in this status because it is ranked first in search engines. Search engine companies will change their ranking algorithms and rating systems at any time. As a result, there will always be people trying to win your throne. We should constantly seek ways to improve and improve, so don't sit down and wait for others to replace your position. Be proactive and create more good content, obtain the link to keep the leading position.

9. Keyword selection. This is the most common misunderstanding for Seo beginners. When people choose keywords, they often choose the words they think are the most appropriate, but is this really a word that visitors will enter when searching for your product or service? The answer is often no. Make sure to study the correct keywords and list the correct keywords before optimizing your webpage. Using overture, Google adwords, and other keyword tools such as wordtracker charges is an indispensable step to successfully find the correct keyword. Try to lock your target market, find out what kind of search term visitors will enter when looking for such products or services you provide, and do as detailed as possible.

10. Key Word stuffing. If you are engaged in "Webpage Design", there is no need to include the phrase "Webpage Design" in the title, descriptive text, and meta tags of each webpage on your website. Try to objectively analyze your website and select the most appropriate keywords from the keyword list for each webpage.

The above are just a few common mistakes in the search engine optimization process and are also the most common mistakes for our customers. I will list them and discuss them with you. Of course, there are more errors that may occur during the search engine optimization process. I hope the netizens can further study and hope your SEO campaign will go smoothly. Good luck!