Using the word of mouth bee tool to improve the optimization effect of enterprise SEO

First, SEO should pay attention to the optimization of Word-of-mouth

Mention SEO, many people think is the key word ranking, in fact, the keyword ranking is only the most basic SEO optimization work, search engine after years of development, the key word ranking on the impact of the order of customers less and less, after Dong Jingyi Network marketing research found that More and more customers through the search engine has not only to find links to suppliers, more is the search engine as a tool to understand the reputation of suppliers.

So the first site is not necessarily more than the tenth ranking site has more advantages, the impact of online Word-of-mouth on customer purchase is gradually strengthened, the survey shows that almost 90% of the customer's next single decision, will be the network before the impact of customer evaluation, so the enterprise in the process of SEO optimization, Also pay attention to positive evaluation that is, Word-of-mouth SEO optimization, so that your positive evaluation in the customer search, more display, so as to obtain a higher flow, and to better improve the conversion rate of traffic.

Because a lot of enterprise website, do not have the function of evaluation, second, the enterprise site itself to provide the evaluation function, often with a large subjective tendency, customers are not willing to rely on the enterprise to do their own evaluation system, they will think that the enterprise here too whitewash their own, so this requires a third party evaluation tool to solve this problem, Word-of-mouth Bee is such a third party evaluation of Word-of-mouth marketing tools.

Second, SEO should pay attention to the optimization of information coverage

Traditional SEO think that SEO optimization is when users search for a keyword, their own site can be displayed in the search results in comparison to the position before, in fact, the understanding of SEO is one-sided.

Under normal circumstances, search results home will have 10 natural rankings, the natural ranking of the top will also have up to 10 bidding rankings, plus the right side of the hot zone and related search, a search results display page for users to click the choice of the possibility of more than 30 links, that is to say, Even if your site rankings appear on the current results page, the chance of being clicked is only 1/30, or very low.

If we can search the user's results display page, not only a link is our, then we can multiply the probability of being hit by the search, and to achieve not only a link is our own, by optimizing the company's own site is not done, but also need to have a large number of other pages on the network, To achieve this effect, can generally use a variety of blogs, classified information sites, forums, know, paste and other tools, publishing a large number of relevant marketing information to achieve.

Of course, if the company does this work by itself, this workload is huge, so we have to use the word of mouth bee this tool, the enterprise site embedded in the evaluation box, when a user to the enterprise positive evaluation, the results of this evaluation will be users to share the major sites, such as Baidu Bar, the major blogs, Renren or bar, to help enterprises in the Internet to generate a large number of marketing pages, these pages will be included in search engines, and other users in the future search results, so as to bring more customers.

Third, SEO optimization should focus on more search tools

Traditional search engine optimization, the general enterprise will pay too much attention to Baidu, and with the new changes in the network environment, micro-blog and other interactive media, the Web site from the traditional search engines such as Baidu, the proportion of traffic is gradually decreasing, and from the micro-blog or other interactive site traffic is gradually increasing.

These emerging media, are gathering a large number of users, information capacity is huge, but because of commercial reasons, they are relatively closed, the traditional search engine for these emerging media has a big blind spot, so the Enterprise SEO optimization focus on only one Baidu is far from enough.

These media communities, which are generally built with powerful information retrieval tools, tend to use these communities more often online than traditional search engines, as users increase their reliance on these communities, and the results of information retrieval in the community are usually subject to subjective evaluation, In addition to the search results can be seen by customers, but also to obtain a richer evaluation information, emerging social media evaluation content of the impact of network traffic trend has become increasingly obvious.

So in SEO, in addition to focus on Baidu, in the long run to strengthen the emerging social media and vertical search engine attention. Corporate web site using the word of mouth bee tool, users of corporate websites can be turned into corporate promoter, who will link the content with positive evaluations and web sites, and share them with the emerging media, increasing the exposure of your corporate information to these emerging media, so that the new media can search for them.

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