The adjustment of Google rules is tantamount to a massive earthquake in China. The websites made by a large number of SEO companies have gone away from the original rankings. A few days ago, some network technicians called me to ask for advice and exchange, and told them that the majority of their rankings had disappeared. They mainly used group message boards and other illegal methods.
From the historical development perspective, Google and SEO are mutually reinforcing forces, and Google itself does not reject standard SEO. However, as soon as SEO enters China, there will be serious variations, it becomes a short-term action of drilling search engine.
The author believes that the standard SEO should be a reasonable adjustment of the webpage structure, so that the webpage is conducive to search by the search engine, rather than purely ranking position competition. In addition, website optimization should be a systematic project, from the testing and determination of keywords, the rational arrangement of the website architecture, the streamlining and optimization of web code, and the organization of external propaganda, etc, they all need excellent technical personnel and network marketing personnel who have a wealth of technical knowledge about the network and search engine to spend a lot of time and energy to start. Instead of simple keywords, mass message books, mass production of junk links, key bold fonts, highlighted color keywords, and other poor or taboo search engines.
Some SEO companies even use group spam messages to get married and try to get rid of other companies. In theory, the mass message book cannot harm people, and Google won't even think of this basic truth. In the past, Google added some points to the rankings for the links on the message board, so the message board can quickly improve the ranking, but now it is basically 0, that is to say, the link on the message board does not have any bonus points, and of course it does not. This means that the message board is useless. Many websites do not rank as message boards, but are posted on message boards. Therefore, the message board is useless, I don't know where to go. The current situation shows that relying on sending message boards and spam links does not play a significant role in rankings.
Domestic SEO is still basically stuck in the initial competition for rankings by unscrupulous means. Chinese SEO companies or individuals need to improve their overall quality, do more research work, and learn more basic knowledge, rather than simply exploiting the search engine's loopholes.
This Google adjustment also showed that the websites made by a few regulated companies in China were not greatly affected. Facts have proved that there is no shortcut to website optimization, especially when the company emphasizes that the key words should be placed in the top few places, and SEO companies also work hard for this, SEO has experienced serious variations, every ranking rule adjustment will make SEO sleep all night.
