VR industry and my < Sedan chair Discussion >

Share with you: VR industry and my < Sedan chair Discussion >

• generally speaking, the platform (Platform) are like a < Sedan > . Sedan is not to do beautifully or not, but because it will not move. As long as the sedan chair, it will move, the Sparrow bird on the top of the car ( that is, the user ) will come.

• Conversely, without sedan chair, it will not move, The Sparrow flew away. Many people often mistakenly see the user as a sedan chair person. An enterprise, if cannot distinguish the user and the sedan chair person, cannot become a platform enterprise, because its platform cannot live.

• sedan chair is design > Come out, not wait for > come on. This is sedan chair and user ( customer > The main difference between the two, because the user is the demand side, as long as the hungry, he will be his own shout, do not have to design him, seduce him.

• but , the sedan chair is not the same. Unless he ( Sedan chair very well-sighted, usually unknowingly, is usually the platform (Platform) Span style= "Font-size:18px;font-family:simsun;" > The designer took the bait to get close to him, let him smell the taste, he will have the feeling, so he ( Span style= "Font-size:18px;font-family:simsun;" > > And it's often so unknowingly hooked.

• because bait and hooks are all set The master's masterpiece, once he ( > Hooked, it's not easy to decouple, so it's not easy to turn to another camp. This has produced a very special economic benefits: the operation of the sedan chair is a high end of the benefit of the long tail.

• view customer , although the user ( customer The hard work, but often a change in the situation, there are short-profit, but it is difficult to ensure the long tail benefits. The main reasons are: The user is strong, demand, fickle, we as a service provider ( Span style= "Font-size:18px;font-family:simsun;" If developer

• For example , in about a year,the Nokia mobile Symbian OS, Many of the original hardware manufacturers are his customers, he is also considerate of the operation of customers. However,AndroidThe designer has designed the sweetness(Bait)to these hardware vendors(our)to lure these manufacturers(the original class of the customer), unconsciously, because of the tasteGoogleto the sweetness of the bait, Saipan has gradually found that the situation is not good, Jiangshan color. at this time, these hardware factories, although originally a class of customers, but has becomeGoogleSedan Chair, it's all gone.AndroidThe designer's hook, even if the class offered better concessions, these hardware factories have been off the hook, inseparable fromGoogleup.

• Because the user (customer) lack of loyalty, will be overnight to the enemy camp, it is best to "wait" for the market to enter the appropriate time before the outbreak. As for, the sedan chair need to "design" a sophisticated platform, bait and hooks, and actively delivered to the door, let it unknowingly hooked.

• in this view, at this stage of the In the VR industry, technology is still in the rapid growth,3D material production cost is very expensive, spending a great effort to cultivate users, is thankless, neither rich short profit and no long tail benefits. Therefore, in the 2016-17 years, should not be overly paranoid in the user point of view, or experience-based, painstaking effort unforgiving meager short profit, and no long tail benefits, the user a night after the weather and then know. Even Japan, like World War II, had a huge battlefield and lost two atomic bombs. This stage, instead of more active "design" platform, bait and hook, so that the world's material creators to taste the sweetness of bait, have been hooked to become the platform of the sedan chair.
  

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VR industry and my < Sedan chair Discussion >