Wang Tong: Baidu algorithm Change analysis and SEO countermeasures

June, Baidu algorithm big change, performance is as follows:

1, the vast majority of sites in Baidu's collection has declined, including many tens of thousands of large web sites;

2, it is estimated that the site of the 2%~3% was directly blocked by Baidu, in Baidu did not rank or completely plucked hair;

3, Baidu snapshot data often problems, such as no snapshots, or even new domain name new site shows 2003 years of snapshots.

False reason: Fight false original, promote user experience

Any search engine algorithm change, the core unchanged principle is "enhance user experience", so the algorithm before adjustment, in accordance with Baidu official Baidu Webmaster Forum Bulletin, the purpose of Baidu adjustment is to everyone false original, enhance the user experience.

What's the result?

As if Baidu blocked a lot of sites are 100% Pure original company website, or even lead to the result is, in Baidu search for a company's name, unexpectedly find the company's website, find out are rubbish stations and messy articles. This is a very common phenomenon and I can easily find dozens of examples.

For example, my company's official website: tongwang.cn content is mostly pure original articles, so even in the people search in search of the King of Science and Technology is ranked first, but in Baidu search "Tong Wang Technology", ranked first unexpectedly is a spam site.

The content of these two sites more than 90% are pure original, the result unexpectedly be Baidu K of a hair not left. Baidu's algorithm is really tough, content analysis unexpectedly the pure original blocked off. Baidu This algorithm is how to engage?

Another example: Search my pure original article "content factors on the impact of SEO"

Search in Google, my site ranked first, because the starter in my site, absolutely pure original.

Search in Baidu, the front unexpectedly can't find my website, all are some plagiarism copy of the website.

So from all sorts of situations, Baidu this change so-called "fight for the original, enhance user experience" is very failure!

1, and did not fight false original, more blows to the original,

2, seriously hurt the user experience, so that users can not find the information they need.

Real reason: Forced sales, in order to improve sales performance

It can be said that the current Baidu's advertising performance has come to a peak, and then to rise, more and more difficult, so Baidu advertising revenue growth pressure is growing. When a large number of site rankings change, these sites for immediate decline in sales, in order to maintain sales, very many small and medium-sized enterprises have to be forced under the Baidu to launch ads.

In this type of forced sales, such as Baidu in the third quarter of earnings out, we can look at, compared to Baidu in the second quarter, there must be big growth.

Our company website in 6.28, although there is a small float, but soon ranked still up, because as an old site, but also pure original, according to reasonable SEO angle no reason not in front. But Baidu phone salesman came over and played a few days, we resolutely do not put, the result? Our company's website in Baidu's collection of the amount will become 0.

At the same time, I also have another project site: cn006.com This site is the first professional research Taobao SEO site, the site is zblog simple to do, almost no optimization, content 100% are pure original, after the Baidu business phone was refused to put ads, Soon the volume also becomes 0.

Just yesterday, Baidu a salesman called my company's front desk, said to be my partner, to talk to me, the original is also advised us to put ads, I asked him whether the release, he replied. I still refused them, and took down the salesman's name and telephone number.

Seo How to deal with the change of Baidu algorithm?

One of the countermeasures: to become a community of interests with Baidu

For example, the appropriate Baidu advertising, join the Baidu Alliance, join the Baidu open platform, etc., or other ways. The core is: Baidu play is hegemonism, you must consider the interests of Baidu. Many of my customers ' websites, have joined the Baidu open platform, no matter how Baidu algorithm changes, ranking is very stable.

Although I understand this truth, also use this strategy to help a lot of customer site weight has been greatly improved. But my own site, I insist not to vote Baidu ads, because I just see Baidu this hegemonism, and I have more network marketing strategy, let me not but customers.

Strategy two: Research Baidu's latest algorithm planning creative SEO Strategy

No matter how Baidu algorithm changes, his algorithm ideas are people want to come out, we have the way of thinking of people, to the point of view of Baidu, meditation research for one months, you can deduce the latest algorithm Baidu.

Then according to these new algorithms, the use of some more creative SEO strategy, the SEO do not play the poker, nature can get very good comprehensive results.

Game Three: Wait, wait, wait!

Baidu algorithm This algorithm changes, the user experience does become very rotten, very rotten, even immediately search is inferior, and Sogou is currently developing rapidly, Soso also started exerting force, 360 also intend to do the search, Baidu want to maintain their market share, must really to enhance the user experience.

So, as long as your patience enough, not out of three months, dog day Baidu will again put your site out!

Strategy four: Learn more online marketing skills

SEO Knowledge Network to promote one of the methods, and network promotion is only a part of network marketing work, in addition to search engines, there are a lot of promotional means, such as: micro-bo marketing, soft marketing, tutorial marketing, Conference marketing, channel marketing and so on.

So we do not confine ourselves to a small SEO field, to learn more network marketing skills, so you can not accept Baidu persecuted.