I. Industry Overview
1. Background
China The appliance industry is recognized as one of the most competitive industries. Information It is often determined that Enterprise Life and death.
Domestic Appliance Market Requirement China's household appliances industry has made great efforts to develop an international environment in a turbulent and changing international economy. Market Production continues to grow steadily, and China's role as a global appliance manufacturing base is becoming increasingly prominent. The competition in the household appliance industry is fierce and has the following industry characteristics:
Fierce competition in homogeneous Industries
At present, the Homogeneous Competition in China's household appliance industry is extremely prominent. Due to the lack of real core technical barriers, every new product will be quickly imitated and copied to the market Product The lifecycle and profit cycle are greatly shortened. This requires enterprises Technology The new product and competitor's intelligence information can be quickly and quickly grasped, and can respond in a timely manner according to market conditions, continuously launch new products, and prolong the profit cycle of each product.
International giants are scrambling to log onto the beach, from high-end products to low-end products facing comprehensive competition
China's household appliance market is extremely large, and more international manufacturers have begun to take China as the most important strategic market. Foreign brands are becoming increasingly familiar to consumers. With the increasing localized production scale and scope of foreign brands and the temptation of huge domestic market potential, foreign appliances used to occupy the high-end, and the medium-and low-end domestic brand sharing patterns will gradually change, the middle-and low-end markets are also becoming the next target of international appliance giants. Therefore, China's Household Appliance Enterprises must learn the information and market of these competitors in a timely manner. Dynamic To quickly and correctly cope with the actual market competition, forecast the coming changes in a timely and accurate manner, and make sufficient preparations to gain market opportunities and grasp the competitive advantages.
Industry profits are low, so you need to pay attention to more extensive market information to find new profit growth points.
Due to the fierce competition in the household appliance industry, the price war is frequent, and everyone is offering the price to kill in the market, which eventually leads to a sharp reduction in the profits of the entire industry. At present, the average profit margin of the low-end and Middle-end household appliances industry is less than 10%, so thin profits will not support sustainable development of enterprises. Therefore, China's Household Appliance Enterprises, represented by greengol, chunlan, Xinfei, and Gree, have entered other industries and industries with little relevance to household appliances, such as automobile manufacturing and Financial Management Consulting, to find new profit growth points and ensure further growth of enterprises. For such a large cross-industry operation, if you do not quickly grasp the rich information, you will not be able to allow enterprises to quickly occupy the market after entering a new field, to gain a competitive advantage and make enough profits.
Because the household appliance industry is facing the above competitive situation, if you cannot quickly, timely, and accurately obtain sufficient market information, if you do not have a set of standardized and scientific management platforms, it will inevitably cause enterprises to be at a disadvantage in the fierce market competition, lose the market, or even be abandoned by the market, and be abandoned by consumers.
2. management requirements
In the face of fierce competition between domestic brands and the competition from international appliance giants on the market, as well as the sharp reduction in the profits of the entire industry due to severe homogeneity, the appliance industry urgently needs to rely on the management of the new era. Informatization , The above downstream expansion, close internal integration as the core, improve the internal management mechanism and management of the enterprise Process To improve the overall supply Network Quickly obtain market demands, respond to market changes in a timely manner, and rely on Customer Relationship Management to win and maintain external Customer And then all the work System To effectively manage all internal and external processes and information, the transformation from mass repetitive production to customer-oriented production that quickly responds to the market is realized, and the comprehensive competitiveness of enterprises is comprehensively enhanced.
II. Weaver solution
1. Solution overview
Weaver e-cology the appliance industry solution is characterized by the use of information technology to better integrate and manage various business processes and resources inside and outside the enterprise, make logistics , information flow, capital flow integration and unification, create a scientific, standard, collaborative environment to optimize the configuration of resources in the entire supply chain, increase enterprise management benefits and levels, enhancing market response speed, improve Enterprise Product Innovation and customer service level, so as to remain invincible in the fierce market competition.
Weaver e-cology Appliance Industry Solution Design based on the principles of advancement, openness, scalability, and maintainability, in addition, we should fully consider the future business development needs, have the product's advancement and maturity, the openness and standard of the platform, and the timeliness and sharing of information; ease of use features such as operability and ease of use.
2. Overall Function
Weaver e-cology appliance industry solutions include the following four parts:
1. Efficient Management and Operation Solutions
The efficient management and operation solution defines various businesses, information, and permissions of Appliance Enterprises to help them establish a standardized management and operation platform. Through integration with information portals, employees are provided with a personalized office platform, and various reports and reports are provided to managers for decision-making; the smooth and unobstructed collaborative environment enables smooth and efficient operations of enterprises, as well as the transfer, interaction, management, monitoring and analysis of information and services.
Unified Foundation Set To build a standard and solid management foundation
Through investigation and analysis on the organizational structure, personnel structure, and business process of the household appliance industry, the organization, personnel structure, and various permissions of the Household Appliance Enterprises are set to meet the actual conditions of the enterprise. Clear responsibilities and responsibilities of all departments and personnel of Household Appliance Enterprises and their respective responsibilities.
Set business processes to closely link all stages of operation
The business processes in the household appliance industry are complex, including daily office processes, document circulation, asset purchase, and meeting meetings. Many business processes are cross-department and cross-enterprise, it involves multiple steps, multiple conditions, massive data, and analysis reports. Quick business process setting through solutions, combined with close integration and collaborative operation of various modules, enables efficient operation of business processes, real-time monitoring, flexible settings, and data analysis. At the same time, the business process can be easily adjusted according to the business changes of the enterprise.
Project Management in product R & D and production
Covering all aspects of R & D and production of household appliances, establishing, managing and monitoring various projects, including strategic planning projects, market deviation analysis projects, market research projects, and product market analysis in the same industry, production planning projects cover all aspects of the project, through the grasp of the project from macro to micro, fully manage the assignment of project tasks, status monitoring, cost control, cost-benefit analysis, and risk control, and unify and coordinate various project-related Knowledge , Documentation, personnel, funding, and other factors make product R & D and production smooth.
Group Management
Group Management provides comprehensive solutions for scattered and centralized management for Household Appliance Enterprises, enhances the management functions of the group management companies, and enables effective, complete, and rapid transmission of information and communication between the entire group, unify the image, brand, and strategy of the group so that the Group Company can understand and monitor the operation of its subsidiaries or associated enterprises at any time, collect and analyze the financial, production, sales, personnel, cost, and income data of subordinate companies in real time.
2. Supply Chain Management Solution
supply chain management solution helps enterprises effectively integrates resources in the supply chain to achieve links between information flows, logistics flows, and capital flows. This is closely related to upstream and downstream vendors, use electronic collaboration reduces supply chain costs and improves supply chain response speed and business efficiency.
procurement management
the procurement management integrates functions such as Directory management, purchase order management, inquiry management, and approval management, covering all aspects of enterprise procurement, this facilitates information sharing and Business Collaboration between appliance companies and suppliers. access various product and material information. Select a supplier by comparing the price and quality; reduces procurement cycles and costs through online transactions.
Inventory Management
includes warehouse receiving and picking management, warehouse separation management, inventory query, inventory check and settlement, stock transfer, damage management, return and replacement management, and safe stock management, it helps enterprises effectively plan and schedule resources and reduce inventory costs.
dealer information management
by establishing a detailed dealer database, the dealer company information, personnel information, strategic planning, and product sales information are managed. All information is fully integrated, form a complete and instantly updated dealer database.
information interaction with dealers
by assigning corresponding permissions to dealers, they can enter the system, view the latest product production information, transfer data, submit your own order information, execute related inventory processing tasks, and so on, to achieve efficient cross-Enterprise Collaboration information timely interaction.
monitor and analyze the dealer market
by establishing a data center, collect, summarize, review, determine, share, and analyze the sales information, inventory information, and product prices of major malls, supermarkets, and agents in real time, generate various statistical and Deviation Analysis reports to make a detailed analysis of product market conditions and development prospects, so as to support enterprises to take appropriate measures.
III. Customer Service Solutions
with the trend of large-scale production and homogeneity of household appliances, the "price war" is no longer highly respected by people, appliance Enterprises are vigorously improving service levels while constantly pursuing agile manufacturing, lean production, and timely delivery, continuously improving quality and reducing production costs. In an environment of product homogeneity and fierce competition, quality is no longer the main standard for customer consumption choices. More and more customers are paying more attention to what services merchants can provide for them, and service quality and timeliness. Household Appliance Enterprises can re-shape their core competitiveness only through considerate customer services.
centralized and centralized management of customer resources
regardless of the source of customer information, you can enter and edit the information on the unified platform and access the information through a unique portal. You can customize customer information in a structured manner and set corresponding management and access permissions for it. Centralized customer resource management can achieve application integration and data sharing for convenient calling, statistics, and analysis.
user-friendly customer service
through the information portal, the customer can easily access the customer service site at any time and anywhere; enterprises can also update site information and define the distribution of specific content in real time. By defining customer categories and information portals, each customer can enjoy personalized services and access the information he or she is most interested in. At the same time, the seamless link with the background business system ensures close contact and efficient interaction between customers and enterprise personnel.
effectively manage and track Customer Services
with workflow engine-based customer service ticket execution enables customer service from application, scheduling to return visit, online electronic work; customers can submit various service applications at any time, apply for arrival to the corresponding service personnel through prior settings, and send process-related reminders through PCs or mobile devices; the system records the executors and results of all execution steps in detail for processing any service. These historical data can be used to measure the quality and efficiency of employees' work, and further performance evaluation is achieved through the human resources system. In addition, the system also provides various service reports and statistical customization functions for enterprises to evaluate service performance and issue feedback statistics.
IV,Knowledge ManagementSolution
Faced with the tide of Knowledge Economy and increasingly fierce market competition, Household Appliance Enterprises can no longer rely on price wars to gain more profits and greater market share. Only by adapting to the requirements of the market economy, strengthening the knowledge management of enterprises, and improving the innovation capability and value of products and services through more effective use of knowledge, thus fundamentally improving the competitiveness of enterprises.
Organize Enterprise Knowledge
Enterprise Knowledge may come from multiple sources, such as market dynamics, industry conditions, and competitors from external newspapers, magazines, and online media; or a variety of documents, emails, images, and publications within the company, experience and skills in the employee's mind. The solution helps enterprises effectively organize these disordered and different sources of knowledge in various forms, define the knowledge catalog of enterprises and obtain the knowledge path, including knowledge maps, expert libraries, and knowledge portals.
Accumulated and shared knowledge
Fully integrated with other business systems for knowledge management, allowing enterprises to collect and organize various knowledge and experience. It allows Appliance Enterprises to accumulate knowledge in product R & D, production, marketing, customer service, and other business processes at any time, or obtain explicit knowledge from internal and external sources. Various knowledge distribution and knowledge collaboration methods, such as journals, internal and external webpages, online conferences, and knowledgeCommunity, Training, instant messaging, etc., to help employees share and acquire knowledge. At the same time, enterprise partners or customers can also participate in the entire Knowledge BaseConstructionAnd sharing to improve the knowledge accumulation efficiency and application value.
Knowledge security assurance
Defines the access permissions of knowledge from multiple perspectives and dimensions, including creating, publishing, reviewing, deleting, reading, and Editing knowledge, in addition, you can set different read, write, and edit permissions for each document, which can be divided into groups and individual levels. Ensure that only authorized persons can perform corresponding operations on knowledge.
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TypicalUser
Shanghai Yongle Household Appliances Co., Ltd.
Jiangsu Wuxing Electric Appliance Co., Ltd.
Jiangsu fataI Electric Appliance
Weaver nationwideFreeConsultation phone number:4008202126
Official website of Weaver:Http: // www.weaver.com.cn/
For details and Product Trial address:Http://www.weaver.com.cn/products/apply.asp