Web Copy: A new technique for Web sites to be SEO-prone and readable

The word "Web Copy" has recently appeared frequently in American SEO books. More influential articles are "SEO tips:how to Write effective web copy", "Want your Web copy to crash and burn?" Wait a minute.

I have looked at the relevant domestic data, the basic "Web Copy" the Chinese translation of the word, there are few accurate translation of Internet terminology. My own understanding is that Web copy contains the whole process of a page's layers, fonts, color blocks, headings, content, and more. In terms of advertising, translation into "page copy" may be more appropriate. In order not to swim, I use "Web copy" in the full text instead of my own translation "page copy".

"Web Copy" currently provides most of the easy to be SEO and readability of the skills and strategies, very suitable for those who provide information portals, platforms, etc., can also be applied to the BSP, classified information and other sites.

Before reading this article, please be sure to first look at the "New York Times" site: http://www.nytimes.com, because I summarized the following skills and strategies, the site performance of the most vividly, called "Web Copy" Application model.

(Screen Drawing)

Create a visual layer

Create a compatible visual layer throughout your site, giving your users a visual cue. Through the color, the contrast, the size, the correlation position and so on diversification to embody the key point. It is important to note that you do not use the picture design, you can consistently through the form, the whole station to achieve these controls. To put it bluntly is to use CSS to the extreme, completely can play the layering effect of the picture.

The eyeball has a sudden, bright break.

Do not use small fonts, small pieces of color block combination to make the user's eyes tired. The experience of the traditional printing industry has told us: use serif font to write the text text, with Sans-serif font to write the headline. But the user survey of Web Marketing today shows that web users tend to prefer sans-serif fonts. Font provider in the past 10 years, has been for the screen readability, greatly optimized the popular font. But keep in mind that no matter what font you specify on your Web page, users can only see the fonts that are installed by default on their machines. Therefore, common installation fonts, such as Verdana and Arial fonts, are generally recommended.

Detailed distinctions and code applications for serif fonts and sans-serif fonts. Please refer to: http://www.bloghome.cn/posts/34304.html.

cause, pass, result, repetition

When you write "Web Copy", it's like writing a descriptive article. From the beginning of the creation of the outline, for each page and the paragraphs in each page, you have to arrange the cause, the pass, the results of the form. Outline the entire page in the first paragraph, and in the first sentence of each paragraph, summarize the content of that part.

There is a debate about the genre and the user's habit of using it. You say is Sina, QQ news channel layout more reasonable, or Sohu, 163 news channel layout more reasonable? Who is closer to the "Web Copy" style of the New York Times?

The headline grabs the user's point of interest

David Ol, the founder and legend of Ogilvy, once said: "Five out of four people will not see your headline." So when you write a headline, you're wasting 80 cents per dollar. "Although you think you've spent a lot of time trying to make your title more exciting, you still need time to keep the headlines going," he said.

Your first goal is to summarize the content, if you can figure out the interests of users, refining the title, it is better-"title party" that is not only the guarantee of flow, but also tag and SEO the first position. Sports, entertainment, social news and so on, the portals have almost "only hand-cooked and".

You can also ask a question yourself in the title, and then answer in the next paragraph. In doing so, you can use one or more SEO search area keywords in the title or subtitle, facilitate the promotion of search level.

The last thing I want to say is that "Web Copy", like art, is a skill that grows with the application. Do not seek speed change, also do not seek decisive victory. Start with each practice step, set up a web Copy principle that matches your website, making it easy to be SEO-prone and readable by users.