Web site SEO optimization results can be measured by what criteria

SEO site optimization Work on the site's construction and promotion plays a great role, but this has a prerequisite, is the site SEO effect must be effective. To get a website, for SEO optimization effect, must have a more clear and reasonable assessment criteria, in order to ensure the site in the process of optimizing the SEO effect. Here, small series for you to measure the effectiveness of the site SEO optimization of several criteria.

Standard one: Traffic growth quantification

Website through SEO optimization, after a period of time generally will bring a certain amount of traffic to the site, and this flow is a kind of assessment standards, in principle, the flow will be optimized with the site, in addition to occasional recurring, the general trend is rising. According to the different website size, different industry website, sets up the different flow growth appraisal standard is a feasible method.

Standard two: Site on the original content and the main keyword ranking

SEO optimization is the need for original content to support the site is not original content is difficult to do SEO. According to the size of the site and the industry to make a daily, weekly, monthly original content of the page included in the amount and the proportion (including the total number of pages and the ratio), as well as the site's top keyword rankings growth and other factors to establish the assessment criteria.

Standard three: External links within the site

Site links including the chain and outside the chain, for internal and external chain assessment has a certain degree of difficulty, because the chain and outside the chain we are not easy to query through webmaster tools. For example, Baidu's outside the chain, we look at the number of domains can only be domain, and the view of the chain is also more difficult. Therefore, we can only according to Baidu Webmaster management platform to view the growth of the site's external chain, and to view the Web page on the construction of the chain, to roughly analyze the construction of internal and external links. There is also a link building site links, including the number of links and quality of construction and so on.

Standard four: Soft text, blogs, forums, business-to-business E-commerce, etc. included in the number of articles

Soft wen, blogs, forums, business-to-business E-commerce and other large flow of the site posted on the number of articles, the number of posts and quality can also be included in the evaluation index, as a site optimization to promote the auxiliary aspects, soft, blog and other promotional means can effectively enhance the visibility and weight of the site, The evaluation of soft wen and blog can also be used as a means of examination, but it can not be used as the main examination means.

Standard five: Long tail keywords into the top two pages of the number

Site in the optimization to a certain extent, the long tail keyword ranking will generally have a larger promotion, and long tail words into the number of rankings can also be included in the assessment criteria. For the long tail Word optimization can enhance the site's traffic, can also enhance the site's page ranking, is a site ranking of a supplement and support. The long tail keyword assessment into the assessment can increase the comprehensive evaluation of SEO work.

Generally speaking, when we evaluate the SEO personnel, can be based on the above several aspects of the assessment data for comprehensive analysis and evaluation. Through the assessment criteria can let the company SEO personnel for a comprehensive analysis of many, at the same time, SEO personnel can also be more comprehensive assessment. Finally, a wordy sentence: The assessment method needs to be based on the search engine algorithm changes and change, not before the whole, also can not be static, only because of the change is more reasonable.

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