Website content quality is your secret weapon to discard seo

With the development of the internet in our country, the Internet has become an indispensable part of our daily life, and online shopping is also becoming increasingly popular. Many consumers may not directly purchase anything even if they look at it in a physical store. They may ask Baidu about the online suppliers or go to Taobao or Jingdong to check the price, for the same thing, if the price on the network is much different from that on the physical store, users are likely to purchase it online. With the popularization of the network, the network business is also increasingly developed, and the value of SEO has been reflected. No matter how the Internet develops, it is always centered around a core: user experience. It is the ultimate goal of various search engines to study users' needs and find what they want in the first time. The search engine will display websites that meet user requirements and have good content quality to users, so that the search engine will not lose users. Therefore, for our SEO, we must do a good job in content quality to meet user needs.

First, correct some mistakes in SEO. There may still be people who think that SEO is to keep sending external links every day, and then update some news. So today, I have to tell you that this method is no longer optimal. Since the launch of Google's PandaTV algorithm in 2011, the role of external links in keyword ranking has become increasingly small, because the search engine finds that websites that rely on external links to rank are not the most suitable for user experience, many people send external links to promote keyword ranking, which affects the fairness of the search engine, therefore, the search engine has increased penalties for external links and reduced the role of external links to prevent SEO from cheating through external links. So many people will think, what should I do if I don't send external links every day? Of course, it is content quality. This is the problem we want to solve.

I wonder if you have heard of Baidu's click weight. That is to say, if your website's user clicks exceed competitors and the bounce rate is low, Baidu will put your website in front and the click weight will also be applied to Google. So why should Baidu put websites with high user clicks and low bounce rates at the top? Simply put, search engines will think that your website is the best in content quality and best suited to user experience. If your website content is good, your users will vote for you. So it must be declared that the website does not mean that the content quality is good, and your ranking can naturally go up. When your website was launched, your target keywords were not ranked, so the search engine could not determine whether your website could satisfy the user experience, therefore, in the early stage of website launch, we can send some high-quality external links as appropriate. When your keywords enter the top 20, at this time, you may be ranked first by clicking the user at any time.

Therefore, before launching a website, you must analyze user requirements. Of course, the premise is that you must have a certain understanding of this industry so that you can do a good job in content quality. Before the website is launched, we can use Baidu-related searches, Baidu drop-down boxes, or obtain valuable information from competitors, rather than directly copying their websites, otherwise, you will never surpass your competitors. When the content quality in our website is good, we can submit our website online. At this time, we have to do some external links. Of course, the external links must also do a good job of content quality, if you want to do it, you must be high-quality. You must win by quality instead of by quantity.

If you say so much, you may still think that I am playing here, but this is indeed my personal experience. Let's sacrifice my website, as shown in the figure below:

 

This website was newly launched in July 31 and has been launched in about 10 days. This morning, I used my webmaster tool to check that led AD vehicles ranked 34, and led mobile ad vehicles ranked 18, led advertising vehicles ranked 24. During this period, I did not update them every day. The only thing I did was to submit a soft article on A5 on a regular basis every day, of course, the soft text cast in A5 is also an external link with high content quality. External chains are more refined than external chains. For the content quality on the website, see the following figure:

 

Let's talk about how I control the content quality of my website. Everyone likes to place some junk content such as company honors, corporate news, and marketing networks on the navigation bar, this is very influential to the user experience. When a user comes in, he wants to see the products on your website, not some corporate news or things. So when I am doing a website, remove these things that are useless to users. Then I found through Baidu search and Baidu drop-down that users who search for led ad vehicles also need to search for led ad car pictures, led ad car prices, and led ad car videos, so I directly put it on the navigation of the home page. When a user enters the website, he first sees the introduction about the vehicle model, which is very suitable for the user's needs. Then, I directly put my popular products under my website navigation. Many enterprise websites like to put their company profiles on the first screen of the homepage, however, users come to your website to buy your products, rather than looking at your company profile. From the search engine perspective, the weight of a website is reduced from left to right and from top to bottom. Therefore, it is a waste of resources to put the first screen of the homepage on the Enterprise Profile. The price and video of the led advertisement car are directly displayed on the right side. The content irrelevant to the product cannot be found on the homepage of the whole website, so as not to interfere with the user.