Website editors need SEO knowledge to improve the overall optimization effect

The article published by the website is an important part of the whole website content, all the articles constitute the whole content of the website. The website publishes each article by the search engine to include and has a good rank not only helps the website to collect steadily to rise, but also can be seen by the Internet more users, this requests the website editor to be able to write the article or edits the article when integrates the good SEO consciousness. When we develop habits, will SEO awareness into each article from the title, summary overview, keywords to the content of the article, do a good job every step will make the site from the long tail effect to obtain huge traffic. Form the weight of the site to lead the article rankings, the article a large number of clicks to promote the site weight. Complement each other, edit each article will also make the site as a whole to reflect better SEO optimization effect.

We need a new published article to get the favor of search engines, to get a good ranking how to do? What SEO thinking to write in the article? What are the details of the notes?

　　I. Title of the article-title

Now almost all the Web site programs will automatically be the title of each post as a content page. So the title of the article must contain keywords, this keyword is the center of your article, want to be known to understand the content to express the word. So all the articles will have a central keyword, think of you this article need to explain things, then the title of course it is best to have you to explain the key words. A short, content-accurate, powerful, and contagious headline is sure to arouse the reader's interest by adding multiple clicks. If the key words are shorter, it would be nice to appear two times under the fluent title.

　Second, the article Summary overview-description

Summary overview is description. is the summary of the content of the article is it. Again, now many CMS systems directly intercept the beginning of the article as a summary of the article. Summary of the general 100 words or so, in the 100 words the key words appear 2-3 times, more reasonable.

　　Third, the key words-keywords

Generally when the article is released, there will be prompts please enter the keyword of this article, or tag (tag). Then we can put a few points in the article as key words. If the article involves celebrities and recent hot events, you can also publish them as keywords.

　Iv. content of the article

If the editing ability is outstanding, the creation strength is strong, has the more thorough understanding to the industry, then carries on the original. The original content can give the website user very good information conveys, lets the user like the website the information content can produce the very strong adhesion degree, trains becomes the website the loyal user. At the same time, high-quality article content is also any search engine very like "gourmet", persistent adherence to high-quality original content, so that the search engine tasted "sweetness" then the site included, site weight, user adhesion, flow of various web site indicators must be brilliant, then you can all day smiling steal music.

As mentioned before, many of the site's article publishing system will be the first paragraph of the content as a description content, so the first paragraph is very important, in fact, the first paragraph is also very seriously, so we have to do is the whole article the central keyword must appear in the first paragraph, It would be great if it reached 3-4 times.

Write an article, most of the time is independent of the article, but from the point of view of the entire site, each article is certainly not independent. Because the article on the same Web site will be related to content, people, topics, and so on various types of relevance. So a new article might mention the articles that were written before, or some of the words in your content may be the center of other columns and other articles, then this situation you need to anchor some keywords link, the same words appear the first time link to the target link on the line, If you refer to another article, put an anchor text and link in it. It is worth noting here that you should never link the same words to different links.

If a picture appears in the content of the article, please add ALT attribute to the picture, or the whole content use picture description more, naming almost all the same time, you can give each picture plus a serial number of water, to ensure that this picture unique.

Throughout the article should be at least 2-3 natural paragraph on the occurrence of a keyword, in the end of the article should be similar to the first paragraph, the key words appear 2-3 frequency final emphasis on the article center key words.

The net arranges each writing and the processing an article, will the above SEO consciousness integrates in the article to be able to satisfy the search engine to the high quality original article The standard, the long-term maintenance must be able to let the search engine in your website unceasingly circles. If you can have a large number of high-quality original articles published every day, it is tantamount to search engine spiders a lot of food to eat, they are on your site will never go!

　　Related knowledge: Around a word (from Baidu Encyclopedia)

Around the word, SEO optimization and site construction of the core principles, in June 2009, Google Optimization Guide to the Guangzhou Institute of Inquiry by the SEO engineer, and get the Google search engine participants and SEO industry unanimously agreed.

The first place: the title tag of the page appears in the Web page optimization, one of the most important factors is the page title tag. Title tags should be combined with site optimization keywords and the user has enough appeal.

The second: the page keywords and description tags appear in the keywords (if it is English keywords, please also appear in the URL); Although the search engines now pay little attention to these two labels, there is always no harm in using them.

Third: The content of the page, multiple occurrences of this keyword, and in the first appearance, bold; This is an emphasis on the role, and then the article content keyword appears in the best proportion, generally in between 5%-8%, the purpose is to make our article not only to the individual to see, but also to search engines to see.

Part four: In the anchor text of other pages, this keyword appears. Keyword anchor text, in the other article page anchor text link to render the keyword. This is easier to understand, search engine spiders are in accordance with the inevitable rules to crawl the content of the page, in the spider crawl other pages, if other pages have to render the need to optimize the keyword anchor text links, search engine will increase this keyword corresponding to the weight of the URL, if this weight is big enough, Then this keyword ranking will be very good. This is why those popular keywords rank better than the external links of the site many reasons.