Website page SEO optimization page title title optimization

In SEO optimization, title optimization occupies a pivotal position, whether from the user experience point of view, or from the search engine ranking effect, title title are page optimization is the most important factor. The author sums up the six aspects that should be paid attention to in optimizing title title:

Position of ①, title title in page HTML source code

Note that the location mentioned here is not the position of the title in the display effect of the page, and the title of the display in the browser is in the title bar.

In the HTML source code of the page, some people are used to writing the coded label of the page after < head > tag. From the search engine's crawling habits, the personal advice title tag is written immediately following the < HEAD > tag, as follows:

< h ead>

< title > Pray Net _ Changsha website construction Expert _ for small and medium-sized enterprises to provide network extension services </title >

......

It is very taboo to write a lot of things in it, not to insert JavaScript code inside, so spiders will find it difficult to retrieve the title of the page.

②, throughout the site, the title content of all pages can not be repeated or similar

This problem in some small and medium-sized websites, primary and secondary school sites are most common, this is the big taboo in SEO, so that users and spiders can not see through the title of the general content of the page, user experience is not good, search engine also do not like.

Small Web site, you can customize the content of the title for each page. But for a larger site, the workload is relatively large, so now most of the programmers are in the system programming needs to consider SEO, to product name, product class and site name to automatically generate a name. As follows:

Website column title: Name of column

Detailed page title: page Title Content _ column Title _ Site name

③, title title content should be close to the main content of the page

Seven or eight years ago, in the early days of search engine optimization, many webmaster in the title content of the page to add some popular keywords and bring traffic, and these hot keywords and the page has nothing to do with the search engine intelligence, slowly began to punish this practice.

④, title titles content of words to grasp good

From the SEO technical, title title content of the word is not limited, but in a lot of webmaster tools are suggested that we are more than 80 Chinese characters, I do not know what the basis.

Once I used a page to do the test, the whole title is written very long, are using some very special relatively long keyword composition, search engine included, I used the long title of the former part, in the part, the last part of the keyword search, found that you search that keyword, in the search results list in the corresponding part of the show, Other can not be displayed on the use of "..." instead.

At the same time found that Baidu and Google's search results are most right to display only 30 Chinese characters. Therefore, the personal suggestion, according to the page content need, may appropriately write the title Long Point, is advantageous to the long tail key word increase. Of course, it's best to ensure that the first 30 words is a whole sentence, otherwise be "..." truncated, the user experience will be much worse, users do not like to click.

⑤, title content should be concise, fluent not piling

In the guarantee page theme key words in the title inside, but also to ensure that the title concise and fluent, while trying to keep your page subject key words in front of the title.

This is mainly from the user experience, when the user searched for a keyword, your page shows up, and because the user read for a long time did not read your headline to give up click into, thereby losing traffic. This SEO rankings do not use.

If your page is ranked in the top five, you should know that the user's vision in your title for only 2 seconds, you want to let users in 2 seconds to understand the main idea of your title, so as to determine whether to enter the page to see more.

⑥, title content to be attractive

Friends who often visit the forum should have heard the word "title Party". Mainly used to describe an article or a post, the title is very attractive, very want to click in to see what, you can go in and see, feel not so, give people to disappointment, so that the post of people belong to the title party. Sometimes, the title of the page to learn to learn the title party, but also a promotion of the title attraction, to attract the click of a good way, just to grasp the degree.

Said so much, summed up, or a sentence, in doing title optimization, we must take the user experience as the first priority. At ordinary times when browsing the webpage, the attention of the time, the other people's page title optimizes how, which place is worth studying, which place also needs to correct. Over time, I believe you can write a very good title titles.

This article starts: Qi Ping blog http://i.ceba5.com/post-93.html