Website operation: China's c2c industry profitable way!

Website operation

China C2C industry Profit way!

Ebay has made a lot of money in the United States, why is it still burning money in China? Taobao has been burning for three years, but also burned dearly, Ma Yun for the c2c market next move chess will? Although Tencent in China's internet companies are the most rich, but also follow the burning is not the same thing. China C2C Industry How to develop to make profit, can let everybody win together? Today, I would like to share with you a personal view, I hope that we have a lot of brick discussion.


One idea: long-term malicious competition is a very SB thing!

ebay did the earliest in the country, in it to start making money, Taobao in the Sars period turned out, with free strategy to the ebay war, three years down, Taobao grabbed the majority of China's c2c market share, three years down the market, Taobao launched a can make money "wealth", but, This let the new Tencent Pat saw the opportunity, so Tencent began to use its own advantages to the various aspects of Taobao war, so, even has been leisurely Ma Yun recently also a little angry, angry return to anger, in the face of all aspects of pressure, can only turn off "wealth" ...

Over the past few years, ebay Taobao basically spend their own money in helping their users to make money, the current new to join the PAT is also this path.

The current situation is: These three have been very real help many web site merchants to make money, but they are very difficult to receive money themselves. Why, then?

Not to answer this question, I would like to first give a line down the mall example to illustrate the location of the problem.

C2C profit model and offline mall profit model is basically the same. The steps are as follows:
The first step: building a Mall
Second step: First, free to attract merchants to stay in
Step three: Increase publicity, let the popularity of the mall better
The fourth step: After the popularity, the merchant naturally earns the money
The fifth step: The Mall to the merchant to collect the shop rent, advertisement fee, various service fees and so on to make money.

If there are three of the line under the close, competitive relationship between the mall in operation, they will not like ebay, Taobao, Pat such malicious competition?

Answer: Certainly not!

But why is three of online c2c websites so desperately? The reasons are as follows:

1, all want to eat the biggest market alone

If the current domestic on a large c2c site, then the site must have made money, but because they want to swallow the largest market, so take a long-term free strategy to malicious competition.



2. No mature market rules at first

C2C business model is very simple, help the merchant to earn money, oneself collect some corresponding service fee is a matter of course, but because the network market is too new, basically rely on free strategy to cultivate the market. So we all go this way to malicious competition, so it caused the present situation. In the final analysis, one of the most fundamental reasons is that there is no market rule for healthy development at the outset.


(Regarding the marketing aspect, welcome everybody to communicate with me: mailbox: ufoer2005#126.com)


China c2c E-commerce Environment more and more mature, and then continue to long-term malicious competition, is very SB's thing!


Concept of the second: China's c2c industry profit by harmonious development!

War is cruel, and war is the most burning money, not to mention the commercial warfare. Although three one is more than one deep, that is, three years after the war, it is estimated that the home is bad. So you have to think about how to make a profit!

Profit Strategy First step: Three peace talks, together to develop a market rules!

Before doing this strategy, three of the site's owners should first understand a very realistic truth!

In fact, the merchant will only open a shop on a c2c website. The merchant is not in Taobao opened will not go to ebay and Pat opened. Most of the merchant may open shop on three websites at the same time, even open the shop in more website, oneself and build shop separately. They choose the standard is not your fee or free, but his investment can be rewarded, if you can not help users to make money, free users will not use, if you can help users to make money, the user point of service charge is very easy.

So the three of you are not opposites, you can exist, but the premise of existence and profitability is:

Let the user's return is greater than the investment, and clearly let the user understand!


Let the user's return is greater than the investment, that is, let the customer earn money, they charge a little service fee, this point for each big Ballo resources Rich c2c site is not difficult. But the single do this is not enough, must be very clear to let users understand!

I believe that if Taobao adhere to its "wealth", and the value of the service is well refined out, and very good sales to the user, this service is the line of fees.

You may be very unhappy to see this, perhaps very strange, please come with me to calculate a sum, you certainly will not be like this:

If you are in Taobao, ebay, Pat opened a shop, you only need to invest a certain amount of energy, each month through the three sites to earn 1000 yuan, that is, a total of 3000 yuan a month to earn.

If this time Taobao to charge, the monthly charge you 100 Yuan service charge.

Would you choose to leave Taobao?

If you say so, you can only say you SB, if you say no, you are very clever. Why, then?

You can only earn 2000 yuan a month because you leave Taobao

If you continue to open the shop Taobao, although the monthly cost of 100 yuan, but you can earn 2900 yuan per month.

Every merchant is a businessman, and as long as you can make him pay more than the investment, they will be willing to invest.

But perhaps because of the long-term concept of popular thinking: The Charge is evil! So many sites are afraid to charge, in fact, this is every necessary. As long as you are tender enough to make the user's return greater than the investment, they are willing to pay.

For my personal example: After a week of my "search engine rankings" ebook, someone wrote this free popular SEO knowledge book. But I did not also free, but raised the price of my book, rose to 1200 yuan, and set up a differentiated service to tell the reader, I not only teach him to learn technology, more importantly, teach readers how to use technology to make money. So, people who read free books will come to buy my high-priced books.

This is just an example of my own operation, the traditional marketing method of similar examples there are many, have the opportunity to share, share this is mainly to share a marketing concept:

Selling everything is the core of selling benefits!

C2C website as long as can help the user to make money, collect the user some money is not as difficult as the imagination, must not blindly by the popular thinking marketing, should guide the user's thought.

We all understand this truth, can sit down a piece of talk, together to develop a market rules, and then we all make a reasonable profit.


Profit strategy second step: according to their own resources innovation service, innovative mode!

Taobao recently seems to use its own brand online shopping mall, which is a use. We can see the market here, but we do not see the market there are very large, innovative services, innovative models, to make their own characteristics, harmonious development!

Each C2C site has its own characteristics and resources, can use their own resources and characteristics of innovative services, innovative some models, so that everyone can get better development!


Conclusion: The United States in order to spend less money to get oil, so the constant launch of the Gulf War, President George W. Bush hit Iraq, now all spent hundreds of millions of of dollars, dead countless people, but the United States has not achieved the goal, the Iraqi question continues. It turns out that his behavior is SB's, the idea of George W. Bush is: Want to get the most, will destroy each other!

We President Hu is particularly smart, after the stage put forward the concept of "harmony", in the diplomatic, but also the first initiative to help those who have resources but their own not strong countries, and then with a friendly and certain pay to exchange for the corresponding resources. This cost is not too high, but the effect is really very good, is a win-win strategy!

This shows: this era, harmonious development is one of the best way!

China now pursues the harmonious society, the harmonious development, the general trend is so, China's c2c industry's profit way does not apply the Western philosophy "the struggle", but should pursue the Oriental philosophy "harmonious"!


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