Website optimization: What is the core secret of SEO?

Recently in the exchange with peers, found a lot of beginners, only know a little bit of outdated skills, like what non-stop hair chain Ah, the site's keyword density ah, the title added keywords Ah, and so on, do not know the real SEO core and direction is what, so that adhere to the so-called SEO Route 2 years, the direct career change, This makes me have the urge to write this article. So what is the core and direction of SEO, and how to do it?

Want to know the core of SEO, first of all you have to know, SEO's ultimate goal is for what? Yes, it's SEM, it's for profit, want to profit, no matter is any industry, please do "The user experience" in your website, and continuously according to the user's demand, the website carries on the good user experience the fine tuning, increases the website the benefit group, produces more website stickiness, then your final marketing goal, is not also achieves. Will your rankings still be a problem?

Already know, SEO core and direction, then exactly how should do SEO? Please listen to me carefully:

Early:

1, site positioning and analysis, customer positioning, according to the results of analysis, design the structure and layout of the site.

2, the use of various means to promote their own website. This time some novice SEO will do it, usually they will, to the major forums, non-stop hair link, hair url, what personality signature Ah, 58 ah, net Ah, such a chain, will only be Baidu to judge as "problem outside the chain", what is the problem outside the chain? Is "outside the chain of garbage" and "cheating outside the chain." Then Baidu judge the problem outside the chain of standards is what?

This is Baidu official in 2013-4-25 issued the circular.

3, so exactly how to promote their own web site, here to give you an example, please enter Sina Weibo, search "some shun" blogger, after the point open, you will find that the blogger's microblog and blog are to solve the user's emotional problems as the main content, to their own life as a supplementary content. This is an emotional counselor's blog, she does not have her own website, if she has her own website, as long as she in her blog, Twitter, after solving the user's problem, plus such a link: detailed content, please click XXXX site to view, then her users will not click to view? After looking at this question, will you take a look at other emotional issues? Who will encounter a variety of emotional problems, perhaps other people encounter problems, they will also encounter, then the site's stickiness is not produced, the user will also increase the number of heads. Will the rankings of the website still be a problem?

Mid -:

1, someone said, the site rankings are up, how to complete the first step AH. Because the next step is to continue to profit, to maintain the ranking practice.

2, the use of the flow of attraction, according to a variety of data analysis of user needs and the most concerned about the site, and then fine-tune the website.

3, for example: www.rgyzj.com This website, this is a net friend let me help analysis of dog-keeping website, at first only "Tibetan mastiff" a variety, layout, structure is quite bad, because the time reason, I just looked, found that the site is very focused on the display of the company's introduction ah, industry information Ah, What 9 years of experience and wind and rain ah. I said delete all. These are not fundamentally directly related to the needs of the users. What is the user's concern? is a variety, is the price, culture technology, as well as related ancillary services. This will not be a good solution to the needs of users.

4, how to fine-tune it? Fine-tune your site based on your preferences, or concerns, that attract users. Here need data support, for example, Baidu statistics in the "visited page", "page click map", "bounce rate" and so on. The user most concerned about the content, forward, do not care about, or is less concerned about, backward, or directly removed, like just mentioned, what Enterprise profile Ah, industry consulting Ah, these are very few users, or even do not pay attention to the content. Use these content to improve the so-called site update frequency, equivalent to the foot in the foot.

Late:

1, after fine-tuning the site, the use of good corporate customer service, in fact, we say high precision high-precision, what is the high precision of the keywords, plainly, high-precision keyword is "customer feedback" to collect the needs of potential customers, in response to customer demand, increase the value of the site, and further increase the site's audience groups. Create a greater stickiness of the website.

2, an excellent SEO, at the same time will be an excellent semer, an excellent semer must be for the enterprise to see clearly the product, or the entire development line of the enterprise. Through the information collected by customer service and data, analyze the user favorite, best-selling products, and analyze the reasons. For these reasons, and deficiencies, improve the product of the enterprise, to step up the market share.

4, and then back to the middle, later in the continuous virtuous circle.

Summary: In this whole SEO 3-step strategy, SEM, always interspersed in the former, middle and late optimization, and all of this optimization, marketing, SEO is the ultimate goal and direction.