Website Optimization-Guangzhou SEM Conference

I attended the China South network marketing conference in Guangzhou NBA from to. In B2C, I gave a special lecture on SEM, mainly about the selection of keywords for SEM.

The selection of core keywords, neutral keywords and long tail words and the conversion rate.

The core keyword is actually the key word of your product. This is a competitive term, especially in Baidu. Some keywords may be monopolized by a company for the first n pages.

If a company or product needs to build a brand, you need to consider how to make the core keywords well. The advantage of the core keywords is that it can bring traffic, but it may not necessarily bring about the purchase because there are many people to search, but they are different.

It will definitely bring purchases to your website. In terms of implementation, you need to make full effort in the purchase process, customer communication and product content. because online communication is relatively short, but the way of sexual interaction

Relatively small. When users accidentally finish reading it, they leave without feedback and cannot find it.

Neutral keywords are based on the relationship between core keywords and long-tail words. neutral words are not highly targeted or public-oriented for products. They are closer to descriptive searches of mass users, such as "Guangzhou flowers"

The basic attributes of Long Tail keywords are: scalability, strong pertinence, wide range, and "long tail". They have two features: fine and long. Long Tail is a market with a small share. In the past, this was a market that was not valued. Long, it indicates that these markets are small but large. A huge small market also occupies an objective share in the market-this is the long tail idea. Target markets and groups are relatively clear.

In addition, people now prefer to search for anthropomorphic text. They will enter certain question-based words for search. The purpose is very clear and the conversion rate is very high.
Keyword selection:

I. Accuracy of keywords
The accuracy of keywords lies in the absence of typos and the ability to accurately express the idea of keywords. keywords can increase the search volume if they are not many words, or the search volume is low if they are not few words. Therefore, the accuracy of keywords should be determined.

Ii. Rationality of keywords
You can select keywords based on the time, location, and characters of keyword transactions. For example, if your website is located in Shanghai, your website is a domestic website, when users search for "Household Management", there will be many foreign websites, which is of little significance to the majority of Shanghai users. It is better to set the keyword as "Shanghai Household Management". This is more practical, keyword is more reasonable, and it is easier to increase the website conversion rate.

Iii. Comparison of keywords
If you want to find reasonable keywords, you should learn to know yourself and know yourself. You may wish to go to your competitor's website for analysis to see what keywords he chooses, and analyze keywords through the competitor's website, take some practical keywords, so you can better surpass your opponent by analyzing your opponent.

Iv. Competition of keywords
For some words, it is only after years of training for some websites that they have become today's position. They are not simple but easy to win. If you work hard, you can win them. In keyword selection, you should consider the competition of keywords.

5. Timeliness of keywords
The selection of keywords is not static. The screening keywords should be added based on the actual situation of the website and the search volume of the user keywords. Only by following the relevant keyword dynamics can we get a good keyword traffic.

Keyword selection is directly related to the positioning degree of the website, target audience, and website traffic. Only by developing good search habits, focusing on user experience, improving website Trust, observing carefully, and summing up experience, only by reasonable practices can we make the best use of keywords.

Generally, this includes stem + Predicate, which is similar to the advertisement language. It aims to extract words that can be directly searched by users.

This is not enough. We also need to add modifiers. We know that keywords will be added to the title, and the description will also be added. More is the extended description of your key words.

For example, if we make a keyword "buy outside", this is your main keyword, but you need to provide more search orientation to the public and regionalized users during Seo optimization.

For example, you can add descriptions of regions, such as Guangzhou and Beijing, as well as descriptions of "cheap", "healthy", and "fast ".

The user may search like this:

1. purchase outside

2. Buy outside Guangzhou or buy outside Guangzhou

3. Cheap out-of-Service

4. Where can I buy a cheap external store?

Therefore, in addition to paying keywords, it is more important to optimize and select keywords to improve the search hit rate.

Here are two images.