What the real SEO should do

Do you think you are really doing SEO in the last article? "To share in my eyes what is the real seo--not to do everything to please the spider, deliberately to improve the ranking of the site, but to the user as a real service object, to provide valuable content to users, access to the user's approval, of course, the user's degree of recognition will now rank. One might ask, am I not talking nonsense? In the end, it still has to be ranked. Indeed, the rankings are to be done, but the focus of the work is different and the effect will be different.

　　Content

Let's talk about it from the most familiar content. Our current content update emphasis is the original, anyway, no matter whether there is no inspiration, every day to write some original content to update, it is not written out to find an article to change the formation of so-called "false original." Perhaps this does have some effect, but the small part thinks, along with the industry development and the algorithm unceasing renewal, this kind of practice will soon lose the effect. Apart from the original garbage, search engine evaluation of the article is not how good writing, but the value of the article is how big, that is, whether to meet the needs of users. The biggest embodiment of this is the content of the article and keyword relevance is how high, and the relevance of the site is how high.

For example, the recent "H7N9 avian flu" is a hot search word on the Web, many users will search for relevant news, but if this article is included, it will be possible to be the search for such users, but this article for these users will have little value, because it is not enough to meet the needs of users, users are likely to directly ignore, Or come in and jump straight out. The bounce rate of the website is also an important evaluation index of the search engine to the website.

Therefore, most of the time does not necessarily emphasize the originality of the article, personally think that relevance is more important, not only refers to the article keyword and content of relevance, also includes the article and the relevance of the site. Small part of the site is the main keyword Nanjing Network company, then I published the best articles are related to the network, if I release the articles related to avian flu, users even come in to see the go, jump rate is very high. But if the user is to come in to see the network related articles, read a feel good, also will see if there are other good articles, for such users, my site value is relatively high.

Therefore, the relevance should be our most important factor to update the article, if you can write high quality in this premise of course also very good, if not, pseudo original or collection can be. But why spiders do not like to collect the article? In fact, the content of the major sites are similar, many of the site's articles are a draft more than a vote, also did not see the search engine has any punitive measures. In fact, mainly because the webmaster more use collection tools to collect, as long as the article contains the key words can be collected, or committed just said the relevance of the problem, if it is manual appropriate to collect some of the more relevant articles, and will not have any damage to the site.

　Outside chain

We all say that the chain needs not only quantity but also quality. Theoretically, this is true, but in fact, we do not need to consider the issue of quantity, because as long as the quality of the chain to ensure that the quantity is not alone, and I think, want to do high-quality outside the chain only need to look at a point, that is the outside chain release platform!

I have to do outside the chain experience has done a summary, the overall quality of the chain is divided into four categories:

I have done the lowest level of the chain is a forum signed a class, to tell the truth, the effect is very low, only individual can be included, stability is very poor, but fortunately it is easy to do. Here to specifically illustrate a point, that is, such as A5 Forum, Webmaster Forum, push a forum These high weight forum of the daily Check-in stickers can also be included.

The effect of a little better outside the chain is in the higher relevance of the Forum in the article with the outside chain. This kind of outside the chain as long as the forum weight is higher, generally can be included, but stability generally, but also pay attention to the forum post version of the rules, the violation will be punished.

The effect is better will be recommended by the Forum to the homepage of the article, such articles are usually good quality of the original text. This kind of article is easy to be found and reproduced, although in general will be the outside chain removed, but there are some individuals will retain the source of the article. I personally will be the personal blog outside the chain to this category, although the blog now the effect is not as good as before, but if persisted to keep the blog, the effect is not bad.

As far as my experience is concerned, the best results are posted on the relevant portal site articles, such as my "website optimization How to have less Baidu share?" This article, respectively, in the webmaster's Home (Chinaz) and webmaster Network (A5) contributed and passed the audit, and the article soon got a lot of reprinted, more than dozens of outside the chain , this also guarantees the quantity, and this also includes three network this high weight website, and the link address has been preserved, the effect is very good.

Then why only need to identify the release platform to ensure the quality of the chain outside? Take Webmaster home and A5 Webmaster Network, the two sites to submit articles for manual audit, if the article is not original, or the readability is not high, or keyword accumulation, pseudo original and so will be called back can not be released, so, As long as you can publish the articles on these websites, the quality of the chain must be better, then we just look for high-quality platform to ensure the quality of the chain. Here need special attention is that the original article is best to publish on their own website and then go to other places to send, otherwise in other sites are first included in the words will lose the copyright slightly.

As for other aspects such as internal chain construction, code optimization and so on, I will not repeat here, the sharing of these content and the skills of the chain is a personal work in the summary, may not be suitable for all people, but hope to be able to enlighten everyone.

PS: This article by the Nanjing Parabola Network Technology Co., Ltd. (professional Nanjing website Construction, Nanjing Network Company) Small series of original, more good articles please pay attention to http://www.parabnet.com/html/wlyx/, welcome to reprint, but please be sure to indicate the source, ignore the must investigate, We like to share, but please respect the achievements of other people's work, thank you!