Why is the online education market profiting from the "strongest haze"?

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For the growing winter haze, there is no real comprehensive and effective governance measures, can only be a passive response. High-speed road closures, private car restrictions, construction site governance, etc., almost become the norm. But the most frustrating thing is that even kindergartens and primary and secondary schools are forced to suspend classes. As a result, a business chain based on fog and haze is quietly forming. In addition to conventional products such as masks and air purifiers, online education is a great opportunity.

If the previous online education market has been a hot trend, then because of the strongest haze caused by the suspension, it is the wings of the Hurricane Mengjin. In addition, some of the new features shown in the online education market show a strong allure. On some levels, they are no less important than the strongest haze.

　　400 billion market and 20 million-year net teacher's temptation

Data show that in three years, China's education and training market will reach a scale of 700 billion yuan. Among them, the Internet market scale of nearly 400 billion yuan. In the face of this potential market, investors and entrepreneurs naturally also can not restrain, innovative high financing amount is the best proof. In 2016, China's education industry received 10.6 billion yuan of financing, distributed in 167 cases. As in 2015, the total amount of education financing in China and the number of cases in 2016 exceeded that of the United States (US $1.03 billion and 138 cases), which are among the countries that receive the most education financing in the world.

In addition, the total investment in Chinese education in 2014-2016 amounted to 27 billion yuan. In view of the development of online education market, 2014 is the initial stage, 2015 is the trend of the hot stage, 2016 is the beginning of maturity stage. With the deepening of financing and the expansion of online education platform and the increase of content, the online education market will show a vigorous development trend.

At the same time, the popularity of online education is also the emergence of a large number of similar broadcast platform, such as the big host "net red teacher." These "nets red teacher" revenue is astonishing, even some teachers annual income of up to 20 million! The main source of income is the live course, the sale of related education books, peripheral accessories income. As a teacher, the traditional view of their own income is not high, but now a year to earn less than millions of, more tens of millions, nature will make people jealous, tempting teachers to join in.

　　Internet Fair--No geography of the school District room

People with a certain understanding of the property know that school district prices tend to be much more expensive than ordinary houses. Especially in cities such as north-Canton, where educational resources are concentrated, even the dilapidated school district houses can be sold at exorbitant prices. In fact, this is the difference in education between regions, and it is difficult to change it in a short period of time. How to reduce this disparity in educational resources through other channels is a top priority.

For the time being, through the Internet, the online education platform is exerting its own energy, turning the platform into a district room without geographical differences. Through the online education platform, students from all over the country can enjoy high-end education from the teaching of senior professors, thus narrowing the learning level with the students in the big cities.

According to the 2015 online Education User Behavior Research report, in the geographical distribution, the first-tier cities are still the main consumption, but the three or four-tier city of online education to increase the consumption capacity rapidly. For example, for the platform products within 500 yuan, the consumption level of three-tier cities will overtake the first-line cities, while four-tier cities have more user activity than the one or two-tier cities. And this, naturally, is also welcomed by parents. More than 80% of parents Support online learning, and 76% of primary and secondary school parents think that online courses can replace offline courses.

Since ancient times, Chinese parents in the spirit of "pushy, hope female into chicken" mentality will be the children's education in the first place. Instead of spending a lot of money to buy a school district room or relocate to a big city, you can get high-quality education through the Internet, online education platforms, and naturally accelerate the growth of the online education market.

　　The prototype of the Internet "education infrastructure" has

A variety of different specifications, the content of the online education platform, funny and have a certain strength of the network of red teachers, live teaching, micro-shop selling books, etc. constitute a sound business chain, PC-side, mobile-based multi-channel viewing channels ... These constitute the embryonic form of the Internet "education infrastructure". If we can further improve on this basis, I believe that with the passage of time, the online education market will eventually be like the live platform, as the independently of the subdivision of the field.

Of course, because the audience is different-the live platform for all netizens, and the online education platform is mainly for the student community, there will certainly be a difference in attention, after all, online education does not need negative events to marketing. But from the depth of view, online education platform undoubtedly has excellent pertinence. So, let's take a look at what the online education market is going to be. Perhaps, to be old, to learn the old will really become reality. (New discoveries of science and Technology, Constantine/Wen)

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Why is the online education market profiting from the "strongest haze"?