Will education be a pig that falls on the next tuyere?

　　

Throughout the 2015 years of the market, thousands of of the start-up platform failure of the death record widely circulated, from everyone sought after to raves. In fact, there is no problem, the problem is in these platforms. Under the impact of Internet +, China's traditional education and training has also been seriously threatened, as the new Oriental Mr Yu said: "The transformation may not be able to live, but not transformation will certainly die."

It is in this Internet + craze, China's education platform springing up, such as crazy teachers, gently tutor, teachers, gifted education and other educational platform began to rise, but the whole education industry has a lot of problems, even the most of them have been abused.

　　First, the education is not really creating new educational value

As we can see from many educational platforms, they do not create new values for education through the Internet's new technology, but they are still just like the traditional ideas of the past. In the past, many of the offline training institutions, often by telephone appointment or set up their own online site, and then through Baidu, Google and other platforms for its diversion, so as to guide students to the training institutions to class.

And then look at most of today's education platforms, what is the difference between their practice and the past? However, a mobile phone client is built on the phone, and then parents can enroll through the client, and finally to the offline training point or teacher to the student's home to class, and what is the difference between the past? Only in the introduction of student resources in the channel has changed, but the mode of education, education system itself has changed? It can be said that there is no difference from traditional training.

　　Second, the money-burning subsidy has long been a past style, education and the farmers still worship

When it comes to education, it is probably the most customary of these platforms to rely on money to subsidize teachers. In the domestic education market, the excellent teacher is a very scarce resources, so with crazy teachers and so on behalf of the education platform began to introduce a variety of subsidies to subsidize excellent teachers, such as they launched the "Teacher Growth camp", "Walking the global Plan" and so on, in order to attract teachers through a variety of different high subsidy methods, However, once the platform is not profitable, eventually this subsidy will not continue, and excellent teachers will be one to escape the platform.

But crazy teachers seem to be very obsessed with this kind of money subsidies, according to industry sources said that crazy teachers are about to start their C-round plan, the plan to raise 5.7 billion yuan, want to continue to use the way of money subsidies to expand their territory, of course, there is no reliable news, after all, investors are smart, They are more in favor of profits than burning money. Burn Money mode is actually very dangerous, this mode of training teacher stickiness is not high, they tend to be subsidized where, they go where, once the money is not sustainable, the teacher will be large-scale escape, students will naturally follow the good teachers run.

　　Third, the phenomenon of the wave of single brush is high, some platforms seem to be bored

In some educational platform, many teachers in order to create their own class of hot illusion, not hesitate to pay people disguised as students, and then give praise, so as to attract students. This behavior greatly affected the student's judgment, so that many students finally failed to report the true teaching level of excellent teachers.

However, a lot of people are surprised that some education is not only to allow teachers to brush their own orders, some of them even help the teacher to brush their own list. For these platforms, they need the teachers on the platform to have very perfect evaluation and deal data, creating a kind of illusion of prosperity, so as to improve the student's order rate on the platform, but also more to get the trust of investors, to help themselves into more funds. However, this kind of brush-off phenomenon for the entire education and training industry is a harm and no benefit.

　　Four, blindly pursues the platform expansion, but ignores the education itself

What is the nature of education? Many platforms may even come to the conclusion that they are very surprised because they ignore the essence of education, or the core issue of education itself. Many educational platforms do not have their own research and development system, no one to the platform on the teacher system training, teaching and research, even teachers, they also need to constantly improve themselves. In this way, the teacher's teaching experience on these platforms can not be improved rapidly, some teachers even can not follow up the student's examination request dynamic, how can guarantee the teaching quality? How to improve teaching efficiency?

Most importantly, there are a large number of educational platforms without platform of their own unified standards of teaching handouts, topics, etc., each teacher is their own set of self-compiled teaching materials, even in these teaching materials there are many errors are not impossible, so it is not fraught? When the children in their school classes, the teacher saw the students do the wrong problem, the students answer is such a platform teacher so teach, the education of the responsibility? Is it not a grave?

　　Five, shoddy phenomenon is serious, Mr Dongguo abound

The emergence of education platform, for many schools in-service teachers and some part-time teachers have provided a free additional income, but also a lot of teachers support and love, but also emerged a lot of problems. There is a considerable part of the education platform does not have a set of standards for the teacher's audit and supervision system, can not really measure the teacher's teaching level, which will inevitably lead to the emergence of the platform teacher shoddy phenomenon, relying on an online comment is difficult to determine a teacher's fine.

At the same time, the platform for the teacher's teaching lack of effective assessment, also can not spur teachers to improve their teaching level. For the platform, despite the lack of excellent teacher resources, but if it is a number of shoddy teachers in the platform, even if the platform strength is strong, will eventually hit their own signboards.

　　Light mode is unsustainable, education platform collapse is not far

We can see that many of the platforms are hard to stand on for a long time from the many problems that arise from the education platform above. Education is different from other industries, for this kind of light mode education platform, they tend to neglect the core and nature of education, teaching quality and efficiency itself can not be improved, the end of the service cannot keep up, the destruction is the platform itself.

The core of the rapid expansion that light mode relies on is to burn money subsidies and build a huge educational platform. However, education and the industry must rely on word of mouth, from the brand to the platform, the first platform to hit the brand's light model actually seemingly powerful, but is a lack of education core competitiveness of the large shell, at any time there is the possibility of collapse.

In fact, the entire capital market for the Internet + education is still very much confidence, after all, education in the future has a great market prospects. However, the speed of the industry is in the intangible acceleration, on the one hand, because of the platform itself, on the other hand, the rapid influx of capital is also speeding up the shuffle speed, you can foresee the first round of education of the shuffle contest will soon come, ignoring the teaching quality and service of light mode is difficult to continue, the collapse tide is not far.

　　Re-mode is the king, the way to online education is to engage in "infrastructure"

Unlike the light-mode platform, gifted education, gentle tutoring, and other heavy mode, the first thing that education should do is infrastructure construction. Gifted Education For example, as a representative of the consumer-consumer model, they are very "heavy" from the outset: from the creation of the back-end content bank, to the process of product participation, as well as the teacher's full-time and service standardization. The model hopes to build a credible education brand by creating high standards, while driving business development through the backend for the long term.

Only by building the infrastructure, setting up the higher industry standards, can we really establish our own competition barriers, and then form their own brand advantages. Finally, after establishing the brand's influence, the rapid replication of its own standardized mode, forming a super platform. Liu Yan personally believes that the infrastructure of online education needs to be built from the following aspects.

　　1, the first in the teacher team to build

Take the world is to get talent, people have to get the world. For online education, take the world is the teacher, relying on the form of subsidies to burn money teacher stickiness is very low, which requires the platform to form a unified standardized teacher team. Whether from the early teacher's screening, early training, or from the late teacher's teaching and research evaluation, we must form a set of strict system. Only in this way can the overall teaching level of the platform be improved, and more and more students will be attracted to it. After all, a teacher's energy is limited, he can teach students are limited, only the platform of the overall teacher strength to enhance the real growth.

　　2, the second in the establishment of unified teaching standards

This unified teaching standard is very important, and this is a very big difference between the model education and the light mode. In light mode, each teacher on the platform has different teaching methods, the knowledge system that students learn is not the same, the effect is difficult to measure. Then, the unified teaching standard advantage is very obvious, students to the platform to learn the outline of the knowledge content is similar, will not deviate from the direction of the student's study syllabus, the teacher's teaching effect can be better measured.

　　3, again in the construction of their own research and development system

In addition to the teacher, each education and training platform the most unique advantage lies in its teaching and research achievements, content issues, these are the construction of research and teaching system and teacher's efficiency, teaching level is complementary. Many educational platforms are decentralized tutors, these tutors do not even have time to understand the student's study syllabus, test trends, how to improve the efficiency of teachers teaching? In addition, they do not have excellent handouts and questions, how to help students improve their academic performance?

　　4, finally in the use of Internet technology to improve teaching efficiency

Today the Internet + application is already very extensive, the Internet + is not only refers to the mobile internet, but includes cloud computing, artificial intelligence, big data and other cutting-edge internet technology applications. For example, through the application of artificial intelligence, can lead to better interaction in the teaching process, and through the student user's big data accumulation and analysis, then can clearly know students in which areas are weak, so as to better strengthen students in this area of learning.

As a result, there are many problems in the current education, which exposes the neglect of teaching itself, the light mode that relies on the subsidy of burning money is unsustainable. The essence of online education is still the teaching itself, the mode is the king, only the first to improve the level of teaching, the platform can really establish their own reputation, and eventually become a winner.

　　Liu Yan, Zen Road ponder Internet, public number: liukuang110

Will education be a pig that falls on the next tuyere?