Wuhan Seo li Ming: Determine the core keywords six steps

The first step in SEO work is to choose the right keywords. Generally speaking, a website will have a lot of target keywords, these keywords to be reasonably distributed in the home page and the pages above. The target keyword which is distributed on the homepage is the most important of all keywords, we call it the core keyword. The core keyword is our optimization of the most important, their number will not be too much, generally only two or three, they are the most difficult, most frequently searched keywords. We need to be cautious about the core keywords, usually we follow the following six steps.

The first step, brainstorming

The first step in defining the core keywords is to list all the popular search terms that are relevant to your site's theme through the brainstorming method as an alternative core keyword.

This requires us to consider from the user's point of view the user will use those search terms to find us:

What problems can your site solve for users? What keywords do you search for when a user encounters these problems? If you are experiencing these problems, will you find the answers by searching those words?

As long as you are clear about the subject of your website, you will be able to find a series of alternatives that are more appropriate as core keywords through the brainstorming method.

The second step, brainstorming

A person's thinking is always limited, so we in the determination of core keywords, in addition to their own brooding, but also good at starting around the people to help you think, brainstorming. Lookers-on, the spectators. Sometimes they are too familiar with the products and services of the website, it is not easy to consider the problem from other angles. Ask your family and friends this time, and you will get closer to the user's search keyword.

Step three, competitors

Having a good understanding of your competitors is also helpful in identifying your core keywords. Through Webmaster Tools website tool.chinaz.com We can query the competitor website Meta information: title, Keywords (keywords), description (Description). General website title, description, and URL will contain keywords, the site body part will also contain keywords, anchor text will also contain keywords. Tool.chinaz.com will also give the site included and reverse link reference data, you can learn from the site back to the chain of keyword usage. By analyzing the use of your opponent's website keywords, you can avoid weaknesses and identify the core keywords that are more advantageous to your site.

Fourth step, number of searches

With the above three steps, you should already have a list of core keywords. Next, you can use Baidu to provide Baidu Index tool to query these keywords search times. There may be some keywords you did not think of, and Baidu Index to provide the relevant keywords will help you.

Select more than dozens of searches from the alternative core keywords you have found, record their search times and list their corresponding competition indices.

The fifth step, determine the core keywords

With the dozens of alternative keywords listed above, you will choose two or three of them as the core keywords for your site, combined with the actual situation of your site.

For small and medium-sized websites and personal sites, it is best to choose a relatively large number of searches, the competition is relatively small words as the core keywords of the site. It can not only ensure enough search quantity, but also take into consideration the feasibility of optimization.

For a certain strength, resource-rich companies, if determined, you can also search the most words as the target keyword, as long as the word is not too broad and related to the company website theme.

Author: Li Ming qq:10916657465 look forward to learning and exchanging with more friends!

Original address: http://www.ydseo.org/xsjc/461.html