Xu Wen: On the Internet platform, the traditional publishing industry ushered in new opportunities

Recently, "China industry website annual Meeting and Hundred Summit" held in Beijing. Conference by the Ministry of Information Industry, E-commerce Association, Internet Association guidance, Computer World Media Group, CCW Information and Industry website Research Center jointly sponsored.

The following is Yue read the network General Manager Xu Wen speech Full text:

Thank CCW for providing this opportunity to communicate with all the friends in the industry, the Internet economy has led the development of the whole industry. Yue Read the topic today is about the digital publishing industry.

For the publishing industry, the advent of the Internet in the global scope of the reading has changed a lot, in the traditional industry space, books, newspapers, journals, reading volume in the trend of decline year by year. But reading on the internet is gradually increasing. How the traditional industry can turn the rich information into Internet products, which is the digital issue of the traditional publishing industry brought forward by Yue Reading network today.

The speed of the Internet is to enable us to receive information anytime and anywhere in the world, in a simple way that allows us to quickly read content from computers, PDAs, and even mobile phones. At the same time, the Internet has gathered a large number of readers, which makes it easy for people to get content on this path, wherever they are. But the traditional publishing industry still has a wealth of information, whether we are involved in each of the industries or life, consumption, entertainment, these valuable content through the digital publishing legitimacy platform for sales, so that reading has value and content, this is the work to be done at this stage.

Yue read the network to meet the user's desire for knowledge, while and have a common interest in the Internet exchange of users. The publishing industry has created a profitable way to publish. We have expanded the value of the publishing industry and the publishing industry's influence into the digital web world, promising to bring valuable content to the Internet. At the same time, we believe that with the industry's attention to digital publishing, including the reading screen, electronic paper a series of hardware products support, the future of digital publishing will be able to make education to achieve lower costs.

Yue Reading Network is committed to become China and even world-class digital publishers. In order to solve the problem of digital publishing, we must solve all the concerns of readers, users and advertisers. Through a set of software, very low cost, very fast, digital derivative. The publication of the content has been very good copyright protection, while the distribution channels and readers have been greatly expanded. From a consumer's point of view, consumers can use lower prices and more digital quality advice, while using software to solve the user's reading experience. such as readily available, carry, but also has the search function, to share our content of the exchange of books and periodicals. We provide advertisers and advertisers a lot of new promotional forms, traditional paper can only provide flat content, but in digital publications have more rich video, audio, Flash. The reader's service tracking, the understanding of user habits, deepen our analysis of the reader, can provide enterprises and readers with more valuable information.

We are more concerned about what kind of experience really can make users feel more like. This interface is now the Reading interface, American Business Weekly, in China can be synchronized with the United States to obtain. We can implement the hotkey and realize the effect of multimedia. We are able to add video and audio effects well.

Newspapers, the internet, mobile phones, the latest form can be video, audio and media content into digital publications for everyone to read. More flash retrieval, can support the best results. For the vast number of companies to provide more space, the previous print media can be handled is very simple print ads, but in the multimedia digital publications can have more content.

The entire software has both Chinese and English retrieval techniques. Digital publications, through a very low price, very fast means, good reading way to reach the user's hands, this is the emerging digital publishing technology we offer. can have e-commerce functions, such as online orders can be directly ordered, online goods can be purchased directly, all links can be a key, linked to the relevant website.

The influence of Internet and the change of reading way make the traditional publishing industry have new opportunity to develop on the Internet platform. Solutions to issues related to client, publishing and advertising. From the reader's point of view these periodicals, and the original journal is very close to the user experience is very close, the content is more serious, relatively high quality. Especially for professional student journals and news readers, the content can bring him more valuable products that can be paid for. Powerful search function, provide the search in the magazine, also can provide the retrieval in the journal and the magazine and all the database publications. Subscribed customers can be very handy every one weeks, at home or in the office, in the process of networking, all subscribed content will be delivered on time, this is a content-focused network community, there are many people will comment on different content, very convenient, everyone through the search can find many years ago the publication. Now with hundreds of publications in the country, including the "triple Life weekly" very traditional influential publications cooperation.

In the entire publishing process, for the digital publishing industry, each magazine is willing to advertise its own published content. The media believes that every product sold is a magazine's own product. A good technology to help publishers understand the media industry, can be set is not someone to copy, to share with friends, but also a lot of partners, such as "triple Life Weekly" and "National Geographic" the magazine there are many electronic version of the publication. The special management mode is very convenient to manage, but it is very troublesome for each reader to download different publications, the common platform is very convenient for readers, and the magazine will put more content on it. We understand each customer's hobbies, habits, we now and many companies in depth cooperation, for each of the reading habits of customers to provide analysis. Interested users gather to publish content and interact with editors. Multimedia content can be to this system, the user can write comments in the book, can be submitted up.

In the last two years, the entire industry, electronic magazines have become more popular, more young people are willing to use this way to understand information. There are many problems in the publishing field, the core content of the text, if the text can not be processed, in the future of the search and management have a lot of difficulty. We will be the original publication, no matter what software, Apple version or PC version, or founder of the version, these typesetting documents can be directly automatically through the database, converted to the existing version and the extension of the PDA. Knowledge of the publishing industry are aware that the certification of PDA, digital publications have been certified, can also be counted into circulation. Valuable digital publications can be a distribution platform, distributed to various fields, we work with the automotive industry. Every publishing industry to promote digital products, we believe that this is the distribution channel.

For readers, such a way is more favorable, more rapid delivery. In the course of the operation of the website found that there are many countries that have not been advertised, similar to Cuba, there are readers, I believe there are Chinese places, will come to China to choose his concern for the digital content. Layout design, content and original magazine exactly coincide, very convenient to share, and can do diary. Help readers build their own library, can design categories, 10G hard drive can share 1000 of magazines.

The content-based user community is where many people communicate, and there are hundreds of different kinds of magazines on the site, with thousands of books at the end of the year. We can distribute it in various channels.

In the publishing process, the content is very critical, the cost of logistics distribution is very low, storage space cost is very low, the reader survey and reading analysis of the cost is very low.

Emerging digital links, in terms of technology, for all users of the industry and everyone in this room to provide more information and more convenient browsing, the future will see as the hardware manufacturers in the screen improvements, digital printing will certainly have the opportunity to become users to read mainstream products and mainstream way.

Thank you.