Xun Xiangyang: Personalized Search from the perspective of SEO

Personalized search is a more user-friendly search method, the search engine requirements are higher, the current general mainstream search method is a meta search (also known as comprehensive Search), and a higher point is the target search, there are vertical search, regional search, personalized search and so on. Personalized search for search engine requirements, the current mainstream search engine technology is not perfect so not popular, but certainly is a future search technology development direction, then to rely on search engine to eat the SEO industry, to understand personalized search is necessary.

First of all, we need to understand the meaning of personalized search, in the broad sense of personalized search is divided into three aspects:

Geographically positioned, users from different regions see different search results.

Social search, people who are connected to different social networks, will see different social networking content.

Historical data that returns different results based on the user's historical search data.

The previous posting has talked about the results of geographical positioning return, do not understand a friend can see the origin of regional rankings and the impact factors, this article details how the search engine is to deal with the characteristics of geographical positioning. Then the social search is mainly aimed at social media, which is also a trend in the future development of SEO. Social search refers to users registered in the search engine with the account number added to the registration of other social media services, such as: Faecbook, Twitter, Sina, Sohu, etc., in the search engine return results page will show from the social media site your friends released the relevant content.

The focus here is on user history data, which is the equivalent of a user's search history, clicks, and access to data to provide a different, more appropriate ranking result for a particular user. From an SEO point of view that is to start with the user experience, the user experience is not good no one would like to often click on this site. Suppose the user searches "SEO blog" This keyword, then the user often visits the Zac Teacher's blog, like this will be the search engine record, actually now the mainstream browser already has this function, as time passes for this user search engine more returns Zac Teacher Blog's page. About the history of data search engine has two ways, the first user does not register, then the returned page will be saved in the designated computer, the use of other computers will return the results would be different, the other is the need to register as a member of the search engine, when the use of other computers log on as long as the The returned page will not change.

Here you can say that there is a general understanding of personalized search, personalized search is one of the inevitable trends in the future development of search engines, because the results of personalized search return is very different, resulting in a greater difference in ranking results, then the traditional sense of the keyword ranking will lose its significance, which will undoubtedly make the traditional sense of the SEO disappear.

Obviously, the future SEO must pay more attention to user experience and viscosity. Only the website which the user approves, is willing to visit many times, only then can maintain the good ranking when the user searches. In addition, the weight of the domain name and site weight more important, users will not randomly turn dozens of pages and then click on a site, the general weight of high sites are ranked on the home page, after the ranking of competition will be to a large extent to the weight of the contest, only large sites, high weight of the site, appear in the home page more opportunities. Of course, at present, personalized search is not perfect, not applied to the search engine, do not worry too much, but for the friend to do SEO must know in advance.

This article originates from Xun Xiangyang SEO blog, original address: http://www.seowhy.com/u/xxy/6540.html