Yue Huai seo: Talking about the improvement of the user experience degree of skill

The user experience of the website plays an important role in the optimization of the website. Website wants higher traffic, in addition to adhere to update original content, do high-quality outside the chain, improve the website viscosity and user experience degree is also necessary. User experience increased, will bring the user's second visit to the site, or even more, but also will reduce the bounce rate of the site, so that the site traffic has, and meet the needs of users, so the site is also worried about no rankings? Below Yue Huai Marketing (www.yuehuai.com) Let's talk about some of the little tricks you need to improve your user experience:

First: The site of the picture not too much; I once opened a hospital site, played a half-day to open, opened from the head of the site to see the end of my depressed, the whole station is almost all composed of pictures, no text description. After a glance I had no desire to go on. Many pictures not only load slowly, but also affect the user's vision. And do not say your content, the user ordered a few times if not open, others will be directly turned off. The author is a patient person, all feel impatient, not to mention the viewer.

Second: The structure of the site should be set up, before the optimization of the site structure, first of all to determine the theme of the site and content, clear the direction of the site, can not let users to your site and find no useful information, that such a site is useless. The overall design of the site to be beautiful, concise, generous, logo to let users know what you this site is doing, color and appearance to conform to the style of the site. There are Web site architecture and layout to meet the user's search habits, such as navigation, large categories, color classification, news and other typesetting, in the site classification articles to add "previous" "" Next ", or related articles such as the chain, so that users quickly easily find what he wants to help them save time.

Third: The content of the site to be valuable and real, the content of the site will attract users to see, because it can bring value to the visitors, there is the real, false things the most annoying users. The content of the website is the connotation of the website, is the soul of the website. Original content not only can attract users can also attract spiders crawl, if you write things are pasted copied, then the user why to visit your site, he will stay directly in the original site. Content is good, others reprint your article more people, this is also a good way to promote your site. Only your site content rich, improve the user experience, bring the flow, but also bring the rankings, this is our ultimate goal.

Four: Add the interactive effect of the website; The core of the website is the user, the search engine's service object is also the user, therefore a website ranking can not persist the important reason is the user experience degree is high. Want to retain users, want them to come again, we have to communicate with users more, more communication, help him solve problems. When it comes to this, you must have a picture of this, open a website, immediately pop-up "enterprise QQ Online", "Customer service online" and so on the small window. In fact, some users are especially disgusted with this, because no matter where you slide the mouse, it will follow you. If you do not want this way, we can open a special discussion page, set up message functions, so that users leave their problems, and then by the webmaster or other users to his answer, such a way not only increased the user viscosity, but also increased the user experience degree. Many well-known portals have these features, such as the news blog site has.

Five: Convenient function button set; If the viewer browses to the bottom page, the page is also very long, want to go back to the top, you can set a "back to the Top" buttons. Want to increase the site to be browsed and promoted the opportunity, you can click on the collection and share button, you can share the high popularity of places, such as QQ space, Sina Weibo, Renren, Tencent Weibo and so on.

Webmaster know Baidu search engine algorithm is constantly updated, this we can not stop, but we could rely on improving the user experience to avoid the site overnight lost rankings, snapshots and other phenomena appear. A lot of stationmaster starts to ignore user experience this step, although their website rank also can do up, but this is only short-term effect. In the long term, you cannot optimize your site simply for short-term benefits regardless of user experience.