Yuo Hao: The three core principles that determine SEO rankings

When users search for a keyword, Baidu and Google and other search engines based on the site's relevance, authority and practicality of the three core principles to carry out the site rankings. Everyone in the website SEO, as long as the three principles for the optimization criteria, you can in the shortest possible time to get the best optimization results.

　First, the relevance principle of SEO

The so-called relevance, means that when users search for a keyword, the search engine will first from a large number of Web site database search for the most relevant sites to be displayed. In general, the higher the correlation, the more the ranking of the site. Search engine to judge the relevance of the site and search terms, mainly based on the content of the site layout to determine. Therefore, SEO's first step is in the site layout-related keywords and long tail keywords.

1. Layout keywords in title, description and keywords tags

In a Web page, the more the content is more important. and search engine came to a website, first read the content is title, such as tag information. And title tags are also a summary of the content of a Web page, so this is the search engine to determine the relevance of the most important place.

Title is one of the most important factors that affect SEO rankings at the moment. In the title of the page is generally integrated into 1-2 core keywords, if necessary, and then through the long tail keyword repeat. The title of the Web page is best a semantic coherent phrase or phrases, must not repeatedly piling keywords, so for the user experience is very bad, and for the search engine is also cheating suspected. Description should be a semantic coherent paragraph, composed of several sentences, his content should be a summary of the content of the page. In description, as far as possible to integrate with the core keyword-related long tail words, so as to help increase the density of keywords, but also to integrate more user search terms.

Because the title and description information will appear on the search results page, this is also the user is willing to click on the basis of access to the site. Therefore, when we write title and description information, we should first consider the user experience, in fact, is the principle of search engines.

The role of keywords tags has been greatly weakened today, many sites have been directly skipped not write. If we stack too many keywords in the keywords tag, it will have a side effect. Yuo Hao suggest that you write keywords tags, into 2-3 key words can be, and these keywords must and the content of the page has relevance.

2, in the website navigation, column name and article title and other important position layout key words

Site navigation is generally located at the top of the page, and all the pages in the entire site will appear, so his weight in a site is very high, so we have to consciously in the navigation text layout keywords. The content of a page through will be divided into different columns, column name reasonable integration into the keyword is also very important, because the column name is also a page of more important information. The article title on the homepage and the Channel page is the website content index, on the content page is also the page content summary, therefore he is also the search engine in the judgment correlation very important factor.

3, in the link layout key words

Keyword link is often said anchor text, for SEO is very important, the role is second only to the title tag. Keyword links are also divided into internal links and external links, both for the keyword rankings have a significant impact. Internal links is the same site different pages of direct keyword links, external links are other sites point to our site's keyword links. We often say that the friendship link is actually a kind of external links. Tips: This article by push a member Yuo Hao original, I mainly engaged in network marketing work, want to see the author more articles, please search "Yuo Hao", reprint please retain this copyright information.

The sharing of resources on the Internet depends on the link, so the search engine is very important to link and the text on the link. Internal links are often implemented through navigation text, breadcrumbs navigation, and keyword links in content pages. External links are usually implemented through links, blogs, and outside chains on the forums. External links on the site must be related to our site is content, this kind of outside the chain to achieve better results.

4, in the article layout key words

Most pages of a Web site are content pages, and it is important to learn to lay out keywords in the content page articles. In fact, the layout of the key words in the article, we do not need to deliberately. Whether the article is our original content, or the content of our reprint, as long as the theme of the site is related to it. Since the topic is related, the article will naturally appear corresponding keywords.

　　Second, the authoritative principle of SEO

We often say that the weight of the site is an authoritative principle of an interpretation. In general, the higher the weight of the site, the more authoritative, in the search engine rankings the more forward. Site weight is a comprehensive concept, is the weight of the domain name, the quality of the content, the weight of the link to the comprehensive decision. Site weight is generally through the PR value, snapshot date, included number, the number of external chain indicators.

1, the weight of the domain name

The weight of the domain name for the site has a greater impact on the weight. Suppose two Web site content is about a topic, from the content quality, update speed to see all the same, but a site's domain name is five years of history, and another site's domain name only half a year history. Then this five-Year-old site will lead a lot in the rankings of search results. Therefore, if possible, Yuo Hao advised you to choose the content of the old domain name to carry out site construction, so that can achieve a multiplier effect.

2, the quality of the content

The quality of the content is mainly determined by the originality of the content of the website, the help of the website content to the user and the reprint rate of the website content. Recently, Google is also adjusting the search engine algorithm, is said to have increased the weight of original content, reducing the role of the link. From this point can also be seen, after the site only has high-quality original content, in order to win the competition in SEO rankings.

Search engine is very important to the user experience, because the user likes is also the search engine likes. Therefore, the site must be more high-quality, for the user to help the article, some reprinted high-quality articles for the increase of the weight of the site is also very effective. The site's reprint rate is also a standard search engine to judge the quality of the site. If your site every article, can be reproduced by a number of related sites, no doubt that your site is very high quality.

3, the weight of the link

Do outside the chain is the vast number of SEO staff are most enthusiastic about one thing, of course, is also a very important thing. But the quality of the chain is often more important than the number of the chain. A high weighted outer chain can sometimes be worth hundreds of or even thousands of ordinary outside the chain role.

Mainly through the following aspects to determine the weight of the chain: outside the chain site Alexa rankings, PR value, snapshot date, the number of site content and quality, link the PR value of the page. A content-related high weight outside the chain can sometimes lead to a significant change in SEO rankings.

　　Third, the practical principle of SEO

The so-called practicality, is the website content for the user's practicality. This is going to be a place that future search engines value more and more in ranking. The role of the search engine is to give users the necessary content, if your content for users to help a lot, then the search engine will naturally give your site a very high score. Yuo Hao that the usefulness of the site is mainly through the user's access number, access time, bounce rate, comment number, reprint number and other indicators to determine.

1, the user's access number, access time and bounce rate

No matter what kind of website, a website's number of visitors, generally speaking, the quality of the site is better, the more practical is stronger. To improve the site's SEO rankings, the appropriate increase in the popularity of the site, the number of IP sites is very important. Access time is also a search engine to judge the usefulness of an important standard, if the site for users is very helpful, users will stay on the site for a longer time, access to more pages. Bounce rate refers to the user reached the site, no other pages open, it directly closed the site. If the jump rate is too high, it means that the content of the site users do not like, for users also do not help, from the side can also reflect the quality of the site is not high.

2, comments and reprint of the website

For the forum, the number of replies to the post, indicating the hot, the forum's popularity higher. For the information station, the more comments the article, the higher the quality of the article, the more people concerned. A site has a wealth of user reviews, is the site has a good practical embodiment. Reprint number is the content of the site is reproduced by other sites, if a site content by a large number of sites reproduced, it can also show that users like the content of this site.

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