0 under the threshold of peer-to-peer chaos Warfare: How to set the threshold for Low-cost entrepreneurship?

June 25, the establishment of just over two years of the vote which network announced to obtain a wide letter of the German billion-level strategic investment, at the same time will be with its parent company GF Securities cooperation; June 27, a network loans called Heng Jin loan platform opened in the afternoon, refreshing the net loan runaway speed of the new record. In Peer-to-peer lending, the story of such great rejoicing and sadness is unfolding almost every day.

Because there is no operating licence, registered capital, shareholder qualification and other hard constraints, peer-to-peer industry in a few years rapid expansion. According to 0 financial monitoring data, up to the end of last year, the number of online peer-to-peer platform of nearly 700, compared to the 2012 110 growth of more than 5 times times.

The development of market-oriented industry has injected vigor into the peer-to-peer industries, and the capital of each road has been settled. According to the "First financial daily" incomplete statistics, in the past two years, there have been more than 10 peer-to-peer platforms to invest, of which the fastest advantage of the network set up only 8 months to achieve a round of financing, 7 months after the completion of the B round of financing.

But on the other side of the coin, 0 financial data show that from the beginning of 2011 to mid-April 2014, at least 118 peer-to-peer lending platforms appeared to be out of business, with difficulties, runs, closures and even malicious running, accounting for about 16% of the total sample number of Peer-to-peer lending platforms currently available for statistics.

This year, Peer-to-peer industry and the development of the current situation has caused a high level of concern in the regulatory layer and the industry, the peer interviewed by the industry generally believe that before the formal introduction of industrial supervision policy, break the "0 threshold", set some basic conditions of access or will become the effective way to curb the current peer-to-peer chaos.

Low-cost start-up

June 27, registered status in Taizhou, Zhejiang, the official website of the permanent Gold loan on the morning line, and held 3 days of opening activities, but the afternoon of the platform of the website can not open, legal representatives and staff are "lost", and afterwards confirmed that the website on the company's information are false.

From the opening to the loss of only one day, Heng Gold loan to refresh the Peer-to-peer network lending speed of the new record. In addition, in June there are also including branch network, net Jinbao, Rong Bao, etc. at least 6 platforms were exposed to problems. Most of them are due to malicious acts such as fraud and self integration.

Peer-to-peer "Runaway" incident intensified, so "pull a vote" the cost is how much? "Do you want to be able to do business simply, or can you just take a vote and leave?" If it is the former, then find the agent company registered an E-commerce company 4000 yuan, purchase a set of Third-party network Loan system General 40,000 ~10 million, including the establishment of web sites, maintenance and so on later. Senior Peer-to-peer Person Wang (alias) skillfully to the "First financial daily" reporter quotes.

"The platform to do a decent bit, a hundred thousand of yuan still want, including renting an office, with financial, administrative and customer service." Of course, if you are going to get a ticket to go, just build a website as long as two thousand or three thousand to fix. The company's registration information, information, office location can be false. "he said.

"Because there is no rigid threshold, profitability and prospects are more impressive, more and more people are trying to dabble in Peer-to-peer network loan industry." Among them, both serious want to start a business, there are malicious hope to get a vote to leave. In Wang View, "Long" is the most realistic portrayal of the net loan industry.

Although only 3 years into the business, but for an emerging industry, Wang has become a friend and a lot of "tyrants" in the eyes of the Peer-to-peer experts. Almost every day someone came to him to consult how to build a peer-to-peer platform, there are many bosses directly open high prices to dig people.

Wang told the "First financial daily" reporter, with him at the same time, even more junior colleagues are job-hopping to a new platform, whether the level or wages have a great promotion. "One or two-line Peer-to-peer platform senior staff can go to the new platform to be an executive, grassroots loan officers to the new platform is at least a regional manager." ”

As a young industry, the rapid expansion of the peer-to-peer market has brought a desperate shortage of talent. Including the letter, everyone loans, Red Ridge, such as a group of "old" peer-to-peer, traditional financial institutions, the Ministry of Electricity, it, as well as small loans, guarantees and other private financial institutions employees have become a new platform for the object of contention.

Taking the Red ridge as an example, the CEO of the platform including Huitong easy loan, Sheng and so on is a former business person, and the operation Director of the platform such as Finance Branch loan and financing assets is the former Technical department personnel; Wei Wao, the CEO of the net loan, is the shareholder.

A Peer-to-peer lending platform in Shanghai told our correspondent, the industry expands too fast, almost every day there are new platforms appear, as a relatively senior company, its personnel is also the platform "digging angle" focus on the object. The wages of grass-roots workers are doubled, and executive Job-hopping offers equity.

"Many of our employees, investors and even borrowers have appeared on the top of other peer-to-peer platforms. "The official told our correspondent, although Peer-to-peer industry access threshold is relatively low, but the actual operation of the business threshold is not low."

In his view, originally peer-to-peer industry development time is relatively short, expect to invest hundreds of thousands of, through one or two experienced staff to start a platform is not feasible, but look at the present many Peer-to-peer platform is such a "fast food" combination.

How to set the threshold

In the face of industry turmoil, more and more peer-to-peer insiders suggest that by setting some basic access conditions to assist industry supervision. So, how should peer-to-peer industry set the threshold?

The chairman of a Peer-to-peer platform in Shanghai believes that with the development of Peer-to-peer industry, the future industry should set a certain threshold for entry. For example, from the minimum registered capital, the professional degree of practitioners, the qualification of major shareholders and so on.

"No rigid entry threshold does not mean there is no threshold." In fact, running a Peer-to-peer lending platform on a large scale is not only expensive, but it is also a huge investment in risk management, debt development, marketing, IT support, and so on. Said the chairman of a Peer-to-peer platform in Shanghai.

According to his introduction, Peer-to-peer platform upfront investment needs at least 15 million to 20 million yuan, the most expensive is the human cost, including technical team, wind control personnel, if the platform is their own development claims, then also a large number of front-line credit personnel.

The chairman told our correspondent that the core of operating Peer-to-peer lending platform was to control risk, a complete set of wind control processes, including user development, letter audit, rating, pricing, credit management, overdue collection, risk mitigation, such as the establishment of such a system is not easy, excellent wind control personnel are also from the traditional financial institutions to hire heavily.

In addition to setting the threshold for registered capital, the professionalism of the operator is the most mentioned. Kai Xin Loan Deputy general manager Zhou Zhihuan advised, in charge of wind control and operation of senior executives should have more than 5 years of financial experience.

In fact, from the current Peer-to-peer platform for strategic investment, it is easy to see that the senior management team, with its prestigious aura or financial background, is clearly more favored by the capital market people.

For example, the first to complete the financing of the racket loan, the majority of its senior management team graduated from Shanghai Jiaotong University, and early this year, the Internet financial enterprises in the world's largest single financing of all loans, the majority of its main executive team from Beijing and Tsinghua.

A PE partner told the first financial daily reporter, as an emerging industry, peer-to-peer development is still a lot of uncertainty, and in the choice of the company's investment is more through its team ability and quality to assess prices and the company's development prospects.

He said that after looking at a number of Peer-to-peer platforms, different professional backgrounds and experiences also directly affected the way they operate peer-to-peer platforms. With the increasing competition in the industry, only a platform with constant innovation and sound management ability can win.

In addition, in view of the current emerging risk of self-financing, that is, Peer-to-peer lending platform shareholders or shareholders of the affiliated enterprises as borrowers to finance the investors, the funds are mainly used for the development of the original enterprise, many people in the industry also suggested the establishment of Peer-to-peer platform needs to audit its shareholder qualification.