100,000 yuan advertising fee to change back more than 80 mobile phones

Summary: A mobile phone store trading scene. CFP to map a mobile phone store trading scene. CFP for the purchase cost of 300 yuan, plus other costs, the minimum price will be at least 360 yuan, but there are mobile phone manufacturers to each 300 yuan sold, obviously each loss

The trading scene of a mobile phone store. CFP Map

The trading scene of a mobile phone store. CFP Map

"Procurement costs to 300 yuan, plus other costs, the minimum price will be at least 360 yuan, but there are mobile phone manufacturers to sell each 300 yuan, it is clear that each loss of 60 yuan, and this is a great deal of the universe." This newspaper exclusive report of "a mobile phone profit less than 2.5 yuan" (see this newspaper October 9 A18 version) caused great concern in the mobile phone industry, after the reporter deep digging to get more insider information. Some industry senior Personage said, although the profit is low, fierce competition, but some mobile phone manufacturers to make a fortune is a gimmick choppy, of which the loss of the sale of enterprises are in arrears to the upstream suppliers, while the downstream channel to get money, and some mobile phone manufacturers of mobile phones is not to sell to dealers, but for the high price "mortgage" to upstream suppliers; At the same time, with the founders hope that the company to do the usual ideas of success, some small mobile phone manufacturers should find ways to do the company failed, the goal is the key moment can be "evaporation."

Encounter：

100,000 yuan advertising fee to change back more than 80 mobile phones

Wang (alias) in the domestic machine industry "toss" for more than 10 years, is a veteran mobile phone industry, witnessed the glory of China's domestic brand, but also saw the recent years from the trough to the climax of mobile phone to the current difficult, but said the current status of the handset industry, Wang told the newspaper reporter his own personal experience.

According to Wang revealed that he last year in the country a mobile phone manufacturers contracted a mobile advertising business, the last two sides talk about a good price of 100,000 yuan, until the Spring Festival, the manufacturer's mobile phone has been listed for half a year, but has not paid to Wang. "In the end, I went to the manufacturer, and in any case, I didn't have the money to pay for it, because the phones were selling badly." "Wang said:" Finally the other side to give a way, is to each market price of 1200 yuan calculation, with mobile phone to reach the advertising section. I had no choice but to take more than 80 mobile phones. Make Wang angry is: "At that time that cell phone to dealer's ex-factory price also on more than 300 yuan, the other side but according to the dealer 3 times times the ex-factory price sold to me, the other side also said that the next day to close the door, because I and he is an old acquaintance, to meet I take so many mobile phone have what use, even send a person can not send out, finally all 200 yuan a Taiwan sold to a dealer. ”

Investigation: How to profit from losing money to buy and sell mobile phone companies?

Gimmick one: High price "sell" mobile phone to the supplier to set the money

In the normal way, the manufacturer's mobile phone should be sold to the downstream channel, but this reporter found a strange phenomenon in the visit, mobile phone manufacturer's phone is not to sell to the channel business, but to "sell" upstream suppliers. A handset manufacturer, who declined to be named, said it was in fact the money of the supplier. It is reported that there are many suppliers, mobile phone manufacturers can choose too much, so that mobile phone manufacturers have enough space "operation." A LAN, a vendor who specializes in mobile phone showcase, said the handset makers would have to pay a minimum of 30% in advance to get the screen, so suppliers of supply screens could get the money from the handset makers, while many other upstream suppliers would be defaulted by the handset makers. Once expired, some mobile phone manufacturers will use mobile phone mortgage payment.

Gimmick two: Eating dealers

"Human evaporation" after the deposit

It is reported that some mobile phone manufacturers even make 0 profit or loss of business, but its profits from? Some insiders said that these manufacturers of the method is "up and down, the human evaporation." This newspaper in the interview learned that a mobile phone about 60 yuan loss. has been a number of mobile phone manufacturers of the hands of Linde (alias) to our correspondent said that such a loss of business must have a purpose, in addition to defaulting on the purchase of suppliers, some mobile phone manufacturers of another "coup" is a set of dealers money. Linde said that although each cell phone book is a loss trading, but because the handset manufacturers have not fully paid to the supplier, the loss is actually the supplier's money, and the rival machine manufacturers are not "bones". Dealers and suppliers of the number of loans, bad mobile phone manufacturers will suddenly "human evaporation."

Trick Three:

Change a vest and continue to "cheat"

Another mobile phone manufacturer's trader Huang (alias) in the interview with our correspondent said that this June their company boss suddenly evaporate, to now still owe all their employees a few months wages a hundred thousand of Yuan, owed the suppliers and distributors of the money also has millions of yuan. Huang said that some of the small mobile phone companies that have malicious money are making a lot of money and will continue to "cheat" the company's name. And this reporter obtains the situation is, some mobile phone company's boss, the hand has many shell company, all is in order to cheat the upstream and downstream funds.

In this respect, there are even the industry, the reporter joked, now the mobile phone industry has a new profit model, is to do success does not make money, and failure is a new way to make money.

Secret：

The real winner is the boss.

How does the bad handset manufacturer operate? Huang with the reporter personally experienced a. The reporter followed Huang and a mobile phone company's Real boss to the company, reception staff know Huang, but actually do not know their company's boss. And Huang told this reporter, this is now a lot of mobile phone companies real operating methods, some small mobile phone company's real boss will find a few "firewalls" for themselves, hiding behind the scenes operation. According to Huang, its specific approach is that the boss first to find a person responsible for recruitment, this is a "firewall", the recruit is responsible for looking for a person, is the operations director, the industry called "Trader", this is another "firewall", and then the operator is responsible for hiring operations, including the upstream supply chain and downstream distributors, So a trader like Huang everyone knows, but the real boss is little known. And once the problem, the boss will run away, the last is to handle the hands. Huang said that some bosses can also do several mobile phone companies to manipulate, and sometimes deliberately form a competitive relationship, to attract the upstream and downstream cooperation with their own, the most suffer is the trader hand these professional managers.