11 Long vacation at home free to do nothing, accidentally turned over the "journey to the Westward"

11 Long vacation at home free to do nothing, accidentally turned over the "journey to the westward," suddenly feel that many of the story is very interesting, if the modern perspective of the people and things in the journey, will find a cave. Gossip less, tell us today why the Monkey King's subversive way of pioneering business doomed to encounter failure?

The Monkey King, the original is proud to come to the town of the kingdom of a nameless wild, no one to teach no one to raise, all day idle, like a pair of a person to eat the whole family not hungry pi virtue. Later, in a sports meeting, he accidentally won the first place, attracted a large number of unemployed young people have regarded it as an idol, since then laid their own in the town of the eldest brother.

When the eldest brother, the Monkey King would like to do a point of industry, hoping to improve the town of the economic situation. He put the idea of entrepreneurship with his brothers, we think this year entrepreneurial not easy, it is best to learn some useful skills and ability to start again. Thus, the Monkey King farewell to the brothers, alone to the Dongsheng of the Bodhi old ancestral training school, learning to run and change the operation. After two years of study, the Monkey King finally got the diploma, carrying the entrepreneurial dream he soon returned to the town of Mountain and mountain.

After the return of the Monkey King, soon set up the fruit and vegetable Ecological Cultivation Co., Ltd., and began to expand the surrounding market. In a good situation, the crisis began to spread, due to the rapid expansion of fruit and vegetable company, soon with the surrounding East China Sea Water Co., Ltd. and the Underworld Funeral Parlour Co., Ltd. has a series of personnel and environmental disputes.

The Monkey King by the numbers, not only did not pass a reasonable legal way to solve, but ran to two companies made a big fuss, the result by the East China Sea Water Co., Ltd. 's AO Total Hades Funeral Parlour Co., Ltd. Yan total to the head office--Heaven Limited Liability company chairman of the Jade Emperor there.

The Jade Emperor, who had always been discreet, was unwilling to detour, and did not wish to embark on fierce competition and confrontation, so he hoped to buy fruit and Vegetable Co., Ltd. Under the mediation of the negotiator Taibai Venus, the Monkey King agreed to acquire and also served as the general manager of the Transportation limited liability company of the Heavenly Limited liability company, Superviser.

Unfortunately, to work for people occasionally will be bullied, the Monkey King feel that in the transport companies can not play their advantage, so the unilateral termination of resignation, and then returned to the town of Mountain and mountain is established QI Days Limited liability company, recruited a large number of such as King to the celestial company dissatisfied people, Openly with the Celestial Responsibility Co., Ltd. launched a positive contest.

The Monkey King's approach completely angered the Jade Emperor Chairman. Thus, a debating of the business of the Open curtain, and this battle has also laid the future of the entire three realms of commercial territory. The war first in the town of the surrounding market, by virtue of home advantage, Qi days in the early several exploratory confrontation took the initiative.

Subsequently, the Jade Emperor increased the intensity of publicity and promotion, and announced the overall price reduction, at the same time, also made some Qi days company employees, got a lot of internal information ... These regardless of the cost of the play quickly, the company's market in the sky Company's low price squeezed down quickly, the Monkey King even staff wages are not issued.

To do so, he even took the night to steal peaches to ease the financial situation, unfortunately, the security guard caught on the night of the Niusong to the police station in the process and in the celestial headquarters overturned several desks, and finally for theft, vandalism, and trumped-up crime of fraud was sentenced to 500 years in prison, the company also went bankrupt.

From this failure of the Sun Wukong experience, there are indeed many thoughtful places. What caused him to fail at such a fast pace after a great success? Did you accept the acquisition of the heavenly company as a foreshadowing of future failures? Is it really necessary to start the commercial war between Qi Tian Company and the heavenly company?

Wu Xiaobo in his book "The Big Lost" in detail in the 30 years of reform and opening up the famous failure cases, among them are Yinghai Granville, Jian Li Bao, sun god, love many, Giants, Ned, Cologne, DeLong, brilliance, Sunco, Dentetsu and other well-known enterprises, analysis of their Sheng extremely and decline the root cause.

Today, Meng Master also imitate Wu Xiaobo Brother's This practice, analysis and analysis of the Sun Wukong this venture failure of several root causes:

First, the entrepreneurial team is not sound. In addition to the general manager of the Sun Wukong's personal business ability is outstanding, almost did not see the shadow of other team members, which led to the founder of the company's serious dependence, so that the founder kidnapped the entire enterprise.

Second, in the business model only subversion, no innovation. The monkey King shouted out "The emperor turns to do, next year to my home" slogan, called on everyone to subvert the heavenly company, but he did not find a better business model than the heavenly company, his mouth of the "subversion" is only to attract users and the industry attention of the gimmick, and no substantive innovation.

Third, entrepreneurship is too high-profile in the early stages. Generally speaking, in the market environment of the enemy, the initial stage of enterprise must learn to low-key, do not attract the attention of the Giants, once because achieved a little bit of success on the sharp, all day shouting to subvert this subversion that, it will incur extinction. The Monkey King is too ostentatious, premature point with the celestial company, thus missing the development of the window period.

Four, greedy, blindly diversified. Monkey King began to do the fruits and vegetables, to do a single explosion, the market response is very good, accumulated a certain brand awareness, this play is somewhat similar to today's millet. But the Monkey King made the mistake of Vanke, blindly to diversify, the product line too long, not only dispersed the company's energy, but also brought down the main business.

Five, there is no complete strategic planning and implementation plan. The Monkey King started a business with his brothers, a bit similar to the water park Liangshan a gang of good brothers to conquer, we only want to succeed after big bowl of wine, large stuttering meat, large scale gold and silver, and did not formulate medium and long-term strategic planning and concrete implementation plan, everything is very random, a few a pat forehead son decided. When the enterprise is small, this kind of situation still can allow, but when the enterprise bigger and stronger, must have the clear strategic plan.

VI, there is no corporate media team. Facing the complicated situation of public opinion, if the entrepreneurial companies want to gain the attention and recognition of the market, they must turn themselves into a part of the public opinion, that is, "Li Vanchang the headlines every day". The best way to make headlines is to build a company's own media team, through multi-channel, multi-media, multiple forms and other means of enterprise information transmission, thereby establishing brand reputation and visibility. However, the Monkey King in this respect did not make a contribution, the day Court company to brush the subway to brush the headlines and other ways of advertising bombing, the company is no parry.

Seven, there is no sound successor system. After the Monkey King was sentenced to jail for stealing, the whole company was rats, and no one could top up at a critical juncture. The reason why this founder and the company a proud of the loss of the situation is because the company has not established a sound successor system, so the key time no one dares to burden.

To sum up, the Monkey King despite his personal business ability is superb, but also very rich entrepreneurial passion, but still did not get rid of the fate of failure. Entrepreneurship has never been a person's business, nor is it two days a day, it tests the founder's wisdom and ability, but also test the quality and effectiveness of the entrepreneurial team. So, listen to the Lord a word, entrepreneurial not easy, and the line and learn!